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© 2012 GivenGain Foundation. Private and Confidential
Fundraising in the Digital AgeThe Hope, the Hype & the Highlights
Community of Learning Principals Workshop
UWC, Cape Town
7th March 2012
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© 2012 GivenGain Foundation. Private and Confidential
Overview
1.The Hope2.The Hype3.The Highlights
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© 2012. GivenGain Foundation. Private and Confidential 3
The Hope
R £ $ €
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© 2012. GivenGain Foundation. Private and Confidential 4
The Hope
Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion 2010 = $17.65 Billion
Source: tedhart.com and Harvard University Initiative on Social Enterprise
US represents more than ½ the Global Online Philanthropic Market
Globally translates to more than $34 billion in Online Donations and growing
•The Internet provides solutions for this New World
•No Boundaries to possible Donors
•No Limits to the Potential
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The Hope
• 3 million donors made a total of 6.5 million donations online.
• Donations for the campaign totaled more than $770 million.
• Of those 6.5 million donations, 6 million were $100 or less.
• The average online donation was $80.
• The average donor gave more than once.
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The Hype
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© 2012. GivenGain Foundation. Private and Confidential 7
The Hype
•Social Networks•The ‘Learning Age’•750 million users•700 billion minutes•300,000 Volunteers•70 Languages•1 Functional Language
•Sharing x 130+•‘Followers’•‘Friends’
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The Hype
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The Highlights
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© 2012. GivenGain Foundation. Private and Confidential 10
GivenGain: The Real
United Kingdom
• Platform– www.givengain.co
m
• Clients– 490+ Causes– 1200+ Activists
• Sevenoaks, Kent
Switzerland
• Foundation– Global Credibility
• Processing– $49 million – 51 000 Donors
• Villars, Vaud
South Africa
• Support & Training
– Causes & Donors
• Advisory Services
– Strategy – Campaigns
• Stellenbosch, WC
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GivenGain: The Virtual
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GivenGain: Causes
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GivenGain: The Process
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Case Study #1: The Cause
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Case Study #2: The Activist
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Case Study #3: The Corporate
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Case Study #4: The Institution
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Case Study #5: The Community
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Key to Success & Benefits
• Executive Buy-In• Process Integration• Social Media Skills• Planning & Promotion• Creativity & Purpose
• Stakeholder Engagement
• Transparency of Purpose
• Dynamic Communication
• Real-time Commenting
• ‘Crowdraising’
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One World. Zero Barriers.
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© 2012 GivenGain Foundation. Private and Confidential
Fundraising in the Digital AgeThe Hope, the Hype & the Highlights
Colin Habberton
CEO, GivenGain Foundation South Africa
c: +27 71 401 2434
t: @relatomics
or find me on LinkedIn