♣ National Socio-Spiritual Multi-lingual Television Channel
♣ Reaching 72 countries through Web TV service
♣ Serving niche market of specific genre
♣ Presently operating in two south Indian languages - Kannada and Tamil
♣ Focusing to deliver social well being and informative programme
♣ Providing enlightened entertainment in the modern context
COMPANY OVERVIEW
PAN in CABLE TV
Sri Sankara is catering entire Karnataka and Tamil Nadu market. Apart from these, the
coverage has extended to part of Kerala, Andhra Pradesh, Ahmadabad, Kanpur, Shimla,
Kashmir, Maharashtra, Rajasthan, Gujarat, Uttar Pradesh, Jharkhand, New Delhi and the
count is increasing. Apart from this, the presence all over India through Tata Sky and
Videocon D.T.H (850) ensures coverage to the right target segment
LIVE WEB TV
♣ Sri Sankara is the only channel offering Live Web TV service and made its availability to all
the viewers living across the globe (http://www.srisankaratv.net/web_tv.html)
♣ This unique feature of our Web TV service gives an opportunity for our Web TV viewers to
post online comment.
♣ Google report analysis estimates the huge viewership of Web TV Service from various part
of the globe.
OUR PRESTIGIOUS LIVE EVENTS
Contd….
AVATHAR MAHOTSAVA
Grand celebrations of 75th Avathara Mahotsav of Sri
Kanchi Jayendra Saraswathi Swamigal took place at
Tirupathi, Mumbai, Kumbakonam, Goa, Chennai, Delhi,
Varanasi, Vijayavada, Bangalore, Selam and Kolkatta
SHRAVANA MANGALA
85 hours LIVE of the birthday celebrations of Sathya Sai
Baba
48 hours LIVE from ISKCON
Contd….
JANMASHTAMI CELEBRATIONS
SHASHTYABDAPOORTI MAHOTSAVA
Jagadguru Shankaracharya Sri Sri
Bharati Tirtha Mahaswamiji
MYSORE DASARA
10 days of grand celebrations at Mysore
Sri Kanchi Mahaperiyava Mani Mandapam Orikkai
Contd….
MAHAKUMBABHISHEKAM
PRIVATE DURBAR POOJA
Mysore Dasara
MAHASHIVARATRI
Sri Sringeri Mutt, Shankarapura
Isha Foundation Coimbatore
NIGHTLONG SATSANG
VISHWA KANNADA SAMMELANA
Belgaum
WORLD SANSKRIT BOOK FAIR
Bengaluru
Lot more in the pipeline from glorious days to come..
Bagalk
ot
Banga
lore Rural
Banga
lore Urb
an
Belagav
i
Bellary
Bidar
Bijapur
Chamraj
anag
ar
Chikmag
alur
Chitrad
urga
Daksh
ina Kan
nada
Davan
gere
Dharwad
Gadag
Gulbarga
Hassan
Haveri
Kodagu
Kolar
Koppa
Mandya
Mysore
Raichur
Shim
oga
Tumku
rUdupi
Uttara Kan
nada
1
2
3
4
5
6
7
8
9
10
11
PENETRATION IN KARNATAKAPenetration
Total No. Taluks
DISTRICT
NO. OF TALUKS
DISTRUBUTION
The channel penetration is 100 % across Karnataka.
Ariy
alur
Chennai
Coim
batore
Cuddalo
re
Dharm
apuri
Dindigu
l
Ero
de
Kan
cheepuram
Kan
niyakumari
Karu
r
Kris
hnagiri
Mad
urai
Nag
apatti
nam
Nam
akkal
Peram
balur
Pudukk
ottai
Ram
anathap
uram
Sale
m
Siva
ganga
Than
javur
The N
ilgiri
s
Theni
Thiru
vallu
r
Thiru
varu
r
Thooth
ukudi
Tiru
chira
ppalli
Tiru
nelveli
Tiru
ppur
Tiru
vannam
alai
Vello
re
Villu
puram
Viru
dhunagar
1
2
3
4
5
6
7
8
9
10
11
PENETRATION IN TAMILNADUPenetration
Total No. of Taluks
DISTRICT
NO. OF TALUKS
The channel penetration is 100 % also across Tamilnadu
Andhra Pra
desh
Gujarat
Jhark
hand
Karnata
ka
Kerala
Mahara
shtra
New Delhi
Rajasthan
South D
elhi
Tamil Nadu
Uttar Pra
desh0
20
40
60
80
100
120
140
160
180
200
71 1
175
75
2
33
2 7
182
5
PENETRATION IN INDIA
STATE
NO. OF CITIES
Africa Asia Australia Europe North America0
5
10
15
20
25
30
35
40
45
50
5
43
2
23
1
GLOBAL PENETRATION
CONTINENTS
NO. OF C
OUNTRIES
Divine beginning of every home along with rising sun with enchanting hymns and divine visuals
The feel of melody to touch the soul in the form of hymns and praises chanted in unison by many where a deity is referred by 1,000 or more different names
OUR BEST CURRENT OFFERINGS
Contd….
Important religious happenings around different localities and announcement of the ‘panchangam’ for the day in a tabulated form.
Every Day at 06:00 AM - 06:30 AM
Every Day at 08:00 PM - 08:30 PM
Every Day at 5:30 PM - 06:00 PM
Another step to uphold the traditional education system of our country. This brings sermon of renowned Guru with the blend of ethics and moral values to young minds.
To enlighten and nourish growing buds by encouraging them to get deep into the knowledge of our cultural heritage and moral values through this quiz programme.
Blissful experience to our viewers by presenting pilgrimage of ancient temples covering details of origin, beauty of sculptures, spiritual existence and its importance
Mon-Fri at 05:00 PM - 05:30 PM
Mon-Sun at 07:30 AM - 08:00 AM
Sat & Sun at 07:00 PM – 08:00 PM
Contd….
An opportunity for our viewers to ask for their choice of spiritual visuals and feel the devotion brimming in the heart of every spectator.
OUR REGULAR LIVE SHOWS
Aiding our viewers with useful information about making their own beautiful home they always dreamt for.
Gold is another name of beauty, wealth and asset. We present essential information to those high profile viewers who are keen to make wise decision in buying gold.
Mon-Fri at 06:00 PM - 07:00 PM
Sun at 03:30 PM - 04:30 PM
Sat at 03:30 PM - 04:30 PM
RECENT LAUNCH BHAJAN SAMRAT
“Bhajan Samrat” – 'Bhajan Samraat is a unique talent hunt show for Bhajan Groups. It is a divine journey in search of the best Bhajan group in South India and the winning Bhajan group will be titled as Bhajan Samraat with reward of cash prize Rs.10,00,000/-
This is a very popular show of Sri Sankara created big buzz overall. After series of auditions, prelims and quarter finals, now Bhajan Samraat has taken the step of Semi finals with 8 best teams fairely judged by prominent musicians Smt. Somyaji & Smt Kusumaji.
Programme is on air from 1 December 2011 and running successfully
Thursday & Friday 07:00 PM – 08:00 PM
SPIRITUAL CHANNELS IN KARNATAKA
Aastha15%
Bhakti TV8%
Sanskar1%
Sri Sankara46%
Sri Venkat
esh-wara
Bhakti29%
Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120
10
20
30
40
50
60
70
80
AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti
GRP
SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA
SPIRITUAL CHANNELS IN TAMILNADU
SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:TAMILNADU
Aastha1%
Bhakti TV21%
Sanskar0%
Sri Sankara35%
Sri Venkateshwara Bhakti43%
Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120
10
20
30
40
50
60
70
80
90
AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti
GRP
SPIRITUAL CHANNELS IN KARNATAKA & TAMILNADU
SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA & TAMILNADU
GRP
Aastha8%
Bhakti TV15%
Sanskar1%
Sri Sankara41%
Sri Venkateshwara Bhakti36%
Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120
20
40
60
80
100
120
140
AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti
GECs IN KARNATAKA & TAMILNADUEVENING BAND (05:00 PM – 08:00 PM)
Sri Sankara14%
Janashri9%
Vasanth TV9%
Mega TV8%
Udaya Music8%
Captain TV7%
Jaya Max7%
DD5 Podhigai (Tamil)
7%
Samaya 24x76%
Raj Music Karnataka6%
Jaya Plus6%
Udaya Comedy5% DD9 Chandana
(Kannada)5%
Makkal TV4%
Udaya News1%
SOURCE: TAM RESEARCH - GRPTG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA & TAMILNADU
VISION
Innovative Content Quality Service Informative message Culture uplift
Widen Viewership Enhance channel position Retain leading position in spiritual
platform in South Region Elite benefits to clients
STRATEGY OUTLOOK
Thank You