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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 1
Enhancing Enhancing PresentationsPresentations
with Slides and with Slides and Transparencies Transparencies
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 2
The Three-Step ProcessThe Three-Step Process
• Planning
• Writing
• Completing
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 3
Advantages of Visual Advantages of Visual AidsAids
• Clarify main points
• Create interest
• Add variety
• Improve learning
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 4
Selecting Visual AidsSelecting Visual Aids
• Overhead transparencies
• Electronic presentations
• Chalkboards and whiteboards
• Flip charts or flip books
• Other visual combinations
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 5
Enhancing PresentationsEnhancing Presentations
• Plan the presentation
• Analyze the audience
• Make design choices
• Use your time wisely
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 6
Creating Effective SlidesCreating Effective Slides
• Writing content
• Modifying graphics
• Selecting design
• Being consistent
• Adding animation
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 7
Writing Readable Writing Readable ContentContent
• Select a central idea
• Limit the content
• Write short phrases
• Use parallel grammar
• Prefer the active voice
• Use short informative titles
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 8
Modifying Graphics for Modifying Graphics for SlidesSlides
• Reduce details
• Avoid repetition
• Shorten numbers
• Limit data
• Highlight key points
• Adjust size and design
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 9
Selecting Design Selecting Design ElementsElements
• Color schemes
• Background design
• Fonts and type styles
• Clip art images
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 10
Achieving ConsistencyAchieving Consistency
• Slide master feature
– Color choices
– Font styles
– Design elements
• Layout templates
– Bulleted lists
– Charts
– Graphics
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 11
Animation Animation and Special Effectsand Special Effects
• Functional animation
• Transitions and builds
• Hypertext and links
• Multimedia elements
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 12
Effective SlidesEffective Slides
• Readable
• Simple and consistent
• Audience centered
• Clear and focused
• Concise and correct
• Fully operational
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 13
Developing Developing a Clear Structurea Clear Structure
• Cover slides
• Introduction slides
• Blueprint slides
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 14
Creating Effective Creating Effective HandoutsHandouts
• Complex charts or diagrams
• Technical papers
• Magazine articles
• Case studies
• Lists of Websites
• Copies of slides
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 15
Practicing Your DeliveryPracticing Your Delivery
• Presenting naturally
• Check equipment
• Track your time
• Speak clearly
• Introduce slides
• Anticipate questions
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 16
Online PresentationsOnline Presentations
• Advantages– Global reach– Cost savings– Convenience
• Disadvantages– Limited feedback– Technology issues– Training issues
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 17
Online Presentation TipsOnline Presentation Tips
• Send preview materials
• Keep content simple
• Get frequent feedback
• Consider the audience
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 16 - 18
Online Presentation TipsOnline Presentation Tips
• Fine-tune the presentation
• Ensure compatibility
• Schedule connectivity
• Control the technology