Download - 优酷( Youku )
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优酷( Youku )
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The second group member:
Qiao jiaping Tan haiyan Tan zhouli Song tingyue Zheng zhiyi
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PART I
• Youku Basic Information
• Speaker:Tan haiyan
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Youku Introduction• Youku Tudou Inc. (NYSE: YOKU) is China’s leading
Internet television company. Its Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for “what’s best and what’s cool” in China, is the most recognized online video brand in China.”
• 优酷土豆网公司( NYSE : YOKU )是中国领先的互联网电视公司。其互联网电视平台,使用户能够通过多样的设备快速而轻松地搜索,浏览和分享高质量的视频内容。优酷,主张“什么是最好的,什么是酷”在中国,是最被认可的在线视频品牌在中国。
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Youku Development History• 1 、 In December 21, 2006, youku.com was officially launched on the
Internet. 2006 年 12 月 21 日,优酷网正式在互联网上推出。• 2 、 May 16, 2007, Youku reached a strategic cooperation agreement
with the Shengda, Youku became the exclusive game video support site; 2007 年 5 月 16 日,优酷网与盛大达成战略合作协议,优酷成为盛大独家游戏视频支持网站。
• 3 、 June 5, 2007, Youku and the world‘s largest Chinese search engine Baidu reached a strategic cooperation. 2007 年 6 月 5 日,优酷网与全球最大中文搜索引擎网站百度达成战略合作。
• 4 、 December 8, 2010, Youku listed on the New York Stock Exchange. 2010 年 12 月 8 日,优酷在美国纽约证券交易所挂牌上市。
• 5 、 August 20, 2012 approved, Youku Tudou has become a wholly owned subsidiary, Youku company name will be changed to "Youku Tudou."2012 年 8 月 20 日获得批准,土豆网已经成为优酷旗下全资子公司,优酷公司名称将从优酷改为“优酷土豆”。
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Founder Resume
• Name: Gu yongqiang • 姓名:古永锵• English Name: Victor Koo• 英文姓名: Victor Koo• Nationality: Chinese • 国籍:中国• Date of birth: 1966 • 出生日期: 1966 年 • Education: MBA • 学历: MBA• College: Stanford University• 毕业院校:美国斯坦福大学• Position: Youku CEO and Presiden• 职务:优酷网首席执行官兼总裁
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Youku users• Audience Age :18-40 years old (受众年龄:
18-40 岁)• Video Users:230000000 (视频用户: 2.3亿)• program type : Popular
Television 、 Variety show 、 Fresh information (节目类型:热门影视、王牌综艺、新鲜资讯)
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PART 2
• HOW TO USE YOUKU
• Speaker:Tan zhouli
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1 、 Login • mailbox or mobile p
hone • the cooperative web
site account , such as QQ, Sina weibo etc.
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2 、 Watch video• The type of vide
o , TV play, film, Variety Show etc.
• Select a video what you are interested in.
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2 、 Watch video• Episodes or rela
ted plot.• Star’s fame rank
ing in the PK list.
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2.1 Set the resolution• set definition ,avoid titles,go continuous play
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2.2 Other options• Praise, Collection, Sharing, Download, Video Vie
w, Comment. Share the video together with your comments to other media platforms.
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2.3 About video• Video score and General information.
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3 、 Viewing records• The viewing recor
ds exist in the upper right-hand corner of youku homepage
• And you can know where you have already viewed.
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PART 3Good ways to use Youku
Speaker:Qiao Jiaping
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1 、 Account security settings
• When you log in your account , u should connect your account with your e-mail, phone numbers, etc. in order to ensure your account safe.
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2 、 Upload video• When you upload videos, Youku will prompt you to add
the video tag. Classification and labeling, is the main basis for your users to find your album.
• Tag is the shortcuts to search the keyword , the supplement to the classification, and important information to attract surfers.
• If u want to promote multiple videos of a same series, one of the tags can be set relatively unique words. So the users can see the series of videos which contain the tags after their search.
• Set the tags to hot topic nowadays, so the video will have more chance to be searched . It is stipulated that one video can add 10 tags, each six Chinese characters.
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• Score the videos after you watch them.• After logging in, you can bookmark your favorite
videos, you can also tap I want to recommend, or comment the videos.
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3 、 Youku members• When you become the members ,u can
enjoy the following privileges :• 1 、 Get rid of Advertisements• 2 、 Free watch pay movies• 3 、 Watch programs in advance
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4 、 Youku talents• If you want to show your video on the Youku
homepage, u must ensure your video fresh and interesting ,maybe add some attracting tags.
• Youku talents are elected by voting online, if you want to be one of them ,u should update some original, valuable videos, as your visitors go up, u can be next Youku talent.
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自习室女生:周子琰 Zhou ZiYan
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小灿 Xiao Can
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Bad Ways to use Youku• Upload pornographic or violent videos• Cursing in the comments.
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PART 4
• Better use Youku
• Speaker:Zheng zhiyi
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There are some better functions as follows:
• Uploading the Video • Transmitting the Video • Downloading the APP • Subscribing to the Entertainment News of Som
e Famous Stars
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If you want to upload a video, you need to do the following things.
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I picked a video from my own computer which would be uploaded to the Internet.
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You need to fill out these information when you upload the video: Title, Description, Tags, Classification.
•Title
•Description
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•Classification
•Tags
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Then you have to set up the property of your video:•Original or Reprint•Public or Only a few people can see.
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•Transmitting the Video
When you want to share a video with others, you can do these things:
•Copying the video address or Transmitting this video to your friends.
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I forward the video to the Weibo.
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•Downloading the APPThere are four types of APP which could be download.
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•The first one is suitable for the computer users
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•The second one is suitable for the users of the cellphone
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•And next one is suitable for the contact between the computer and cellphone.
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•Star Subscription :You can see the detailed information about some famous stars.
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PART 5 YOUKU NEWS
• Spearker:Song tingyue
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Youku News
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contents• 视频• 专辑• 拍客现场• 奇趣精选• 优酷全视角
• Video• The album• Packshower and scene• Interesting choice • Youku all perspectives
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the platform be used for journalism
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Youku Special Man( 优酷牛人)
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Journalists can use the platform for finding story ideas or people to interview.