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Alex Toussaint, salesforce.com, Director, Product Management
@alextoussaint
Jay Hurst, salesforce.com, Product Manager – Force.com Canvas
@extraidea
Chris Jolley, salesforce.com, Lead Developer – Force.com Canvas
@jolley
Introduction to Force.com Canvas Apps
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other l itigation, risks associated
with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Exiting Challenges with Technology
There are many challenges with the wide variety of solutions in
today’s marketplace.
How many of you have existing web applications that you use
internally?
• Intranets, homegrown tools, purchased products
How many have existing applications that you would like to integrate
with salesforce, but cannot for some reason?
• Resource constraints, lack of tools, lack of expertise
How many have heard complaints from your users about having to use
multiple systems on a daily basis?
Apps, Apps, Everywhere
The truth is, most companies have many applications that their
users need access to, including:
Cloud Applications (salesforce.com, Google Docs)
Hybrid Applications
Home Grown Solutions (Intranet, Task Management)
Modern Platforms Easily Allow These Apps to Interact
This allows end users to access disparate content in one place
without having to authenticate multiple times
Authorization is granted by the user or admin
Content is combined into a single interface
• Facebook Apps
• Google+ Games
• Twitter Apps
Introducing Force.com Canvas
New PILOT platform service to allow for external
applications to be easily and securely integrated into
Salesforce from their native environment with little re-design.
Services Include
• Javascript SDK
• Simplified Authentication (Signed Request or OAuth)
• Cross Domain API Calls
• App Registration and Management
Force.com Canvas – You code it, we show it!
Regardless of your language of choice, Javascript libraries allow
your app to connect with salesforce at a UI and API layer:
Force.com Canvas In Action
We will go through a new Canvas App showing you key areas of
development and deployment. You will:
Create a Canvas App based on an existing Heroku App
Show the Canvas App running inside of salesforce in the Canvas App
Previewer and inside of the Chatter Tab
Show the Canvas App interact with Chatter
Publish the Canvas App for other Orgs
Install the Canvas App in another org and show it running
Show that changes to the code are instantly available
Creating a Canvas App
Create a definition of the Canvas App, so salesforce knows the details
of the app
• Setup | App Setup | Create | Apps
View the Canvas App Inside Salesforce
Apps display in the “Canvas App Previewer” page, and also on the
Chatter Tab (for authorized users)
Use the Canvas App to Interact with Chatter
Once context is established, the 3rd party app has access to connect
with salesforce at the data layer (via existing APIs)
Publish Your Canvas App
It is possible that you will want to use the Canvas App you are
creating in another org.
You can publish (from a name-spaced DE org) and install into other orgs
Install the Publish Connected App in Another Org
With a one click install, your customers can install an app into
their org.
Changes are Instantly Reflected in All Orgs
If you change the third party app, those changes are instantly
reflected inside all orgs with the app installed.
One More Thing…Heroku Quickstart With the Heroku Quickstart, you can create a Canvas App in
one simple step
Canvas App Previewer at Setup | App Setup | Canvas App Previewer
Force.com Canvas in the Real World
Now that we have seen a simple demo, lets see how existing
partners have been able to use Force.com Canvas to enhance
their apps.
All About CloudSquads
CloudSquads provides Social strategy and technology
services for Enterprises. The goal is to transform Social
Conversations into measurable ROI.
Goal was to provide an interface with the Twilio IVR system and
salesforce.com.
Built using the Twilio APIs, Force.com Canvas SDK and hosted on
Heroku
Twilio manages the IVR, phone calls, and conversation recording
Force.com Canvas handles displaying and updating Leads
Heroku hosts the application that drives the salesforce and Twilio
implementation
Demo Workflow: Inbound Contact
Customer
Twilio IVR
IVR Workflow
Heroku Hosted App
Demo Workflow: Outbound Contact
Salesforce
Agent Customer
Implementation Experience
Twilio
Ridiculously simple APIs
Up and running in minutes
Force.com Canvas
Flexible app integration
framework
Creative freedom for app UX
Easy to get started
Contact Us
See us at Dreamforce : Booth [NUMBER]
@cloudsquads
[placeholder for hashtag]
Force.com Canvas Wrapped in a Little Bow
In today’s session we have:
Discovered how current Partners have begun using the
Force.com Canvas
Walked through an initial Sample Canvas Application
Saw the basics behind the Force.com Canvas
Walked through an initial Sample Canvas Application
Alex Toussaint
Director, Product
Managerment
@alextoussaint
Jay Hurst
Product Manager –
Force.com Canvas,
@extraidea
Chris Jolley
Lead Developer – Force.com
Canvas,
@jolley
Where to Now?
Canvas Framework Resources can be found at
Canvas Framework Page - <bit.ly link>
Email Jay – [email protected]
Tweet Jay - @extraidea
Join us for another hands on session using pre-set machines in the
Dev Zone
• Tuesday 9/18, 4:15-5:00
• Wednesday 9/20, 3:45-4:30
• Friday 9/21, 10:45-11:30, 11:45-12:30
Looking to GA in upcoming releases