Private Sector Representative
• Subject Matter Experts• Provide Situational Awareness
• Manage Logistics• Crosscutting
PlanningLogistics
OperationsAdmin/Finance
ESFs
RRCCState EOC
PSR
NRCC
• Located within the Regional Response Coordination Center (RRCC)
• Integrates private-sector expertise and resources into the Incident Command Structure through coordination with private-sector partners within the National Response Coordination Center (NRCC), the State Emergency Operations Center (EOC), business fusion cell,or Business EOC (BEOC) and partners at the local level.
• Tested: activated during NLE11 and in the Joplin tornado response to support critical response operations.
PSR
PSR
• Banking• Communications• Transportation
• Retail• Insurance• Agriculture
• Health and Medical• Ad hoc
PSR Sectors
Why PS Works
Organization: organized according to the Incident Command Structure , and NIMS…
Focus: Private-sector efforts focused effectively on the critical, life-saving and life-sustaining response mission…
Force multiplication: Private-sector partnerships at all levels multiplied the force by which local needs were assessed, processed and responded to…
JOPLIN
• Opening roads for the delivery of emergency supplies: PSRs prioritized transportation routes for clearing debris so emergency supplies could be delivered to local retailers; ESF 1
• Emergency medical services: PSRs coordinated medical partners to stock and deploy mobile emergency medical units with health supplies for disasters; ESF 8
• Disaster assistance messaging: PSRs worked with partners to create billboards and Public Service Announcements, directing survivors to disaster assistance servicing locations. ESF 2
Billboards & TelevisedPublic Service Announcements
Estimated value: $500,000http://www.youtube.com/watch?v=mwC59gGp9lc
premierstudios