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Agile BIDelivering Intelligence Faster

Tim Smith

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The 5 Use Cases You Need to Know AboutInformatica 9.5

Big Transaction Data Big Interaction Data

Online TransactionProcessing (OLTP)

OracleDB2Britton-LeeIngresInformixSysbaseSQL Server…

Cloud

Salesforce.comConcurGoogle App EngineAmazon…

Other Interaction Data

Clickstreamimage/TextScientificGenomoic/pharmaMedical

Medical/DeviceSensors/metersRFID tagsCDR/mobile…

Social Media Data

Facebook

Twitter

Linkedin

Youtube…

Big Data Processing

Big Data Analytics onHadoop

Online Analytical Processing (OLAP) &DW Appliances

TeradataRedbrickEssBaseSybase IQNetezza

GreenplumDataAllegroAsterdataVerticaParacell…

Data Privacy

Agile BI

App PerformanceProactive Customer

Engagement

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I Need a Single View of All Enterprise Data

NOW

Applications Partner Data

SWIFT NACHA HIPAA …

UnstructuredDatabases SocialWarehouses NoSQLCloud Computing

SOAESB/EAI

ETLEIIHand Coding

BusinessIntelligence

BusinessIntelligence

BusinessIntelligence

BusinessIntelligence

BusinessIntelligence

BusinessIntelligence

BusinessIntelligence

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Today, it Takes too Long to Deliver New Critical Data or Reports to the Business…

On average, how long does it take to add a new source of data to your data warehouse?

On average, how long does it take to create a complex report or dashboard with about 20 dimensions, 12 measures, and 6 user access roles?

2011TDWI BI BENCHMARK REPORTOrganizational and Performance Metricsfor Business Intelligence Teams

1 week

2 weeks

3 weeks

1 month

2 months

3 months

4-6 months

6 months or more

11%

7%

7%

22%

20%

14%

12%

7%

On average, how long does it take to change a hierarchy (e.g. a new way of classifying products or organizing sales regions)?

1 week

2 weeks

3 weeks

1 month

2 months

3 months

4-6 months

6 months or more

25%

13%

8%

25%

10%

6%

8%

4%

1 week

2 weeks

3 weeks

1 month

2 months

3 months

4-6 months

6 months or more

15%

9%

13%

16%

16%

16%

9%

5%

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Why Does it Take So Long?

It takes too long to explain requirements

It takes months to change aDW/add new critical data

It takes many iterations to get the right data/reports

Changes break integrations & impact applications

Directly accessing operational systems is not possible / ideal

Typical Data Integration Process

IT Hasa Huge Backlog

a

b

c

d

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2

3

4

5

6

Design

Change

Integrate

Unit Test

Validate

Deploy

Business is Involved Too Late

As-Is Value Stream Map (LOT OF WAIT & WASTE) e

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You Can’t Solve this in the BI Layer…

Unstructured Data Spread Marts EDW Applications Mainframe

Data Federation Here = No ReuseData Federation Here = No Reuse

No Easy Way to Handle Change No Easy Way to Handle Change

No Data Quality & No Data ConsistencyNo Data Quality & No Data Consistency

No Common Data Access LayerNo Common Data Access Layer

Need a Common Data Access LayerNeed a Common Data Access Layer

DATAMART

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• Identify new business opportunities

• Easily up-sell/cross-sell to customers

• Take business decisions on “current” data

Agile Businesses Can’tWait 3-6 Months to…

• Comply with changing regulations

• Identify and correct problems

• Respond to competitive threats

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Solution Architecture

DATADISCOVERY

DATAVIRTUALIZATION

Rules LogicalData Object

LogicalData Object

Rules

DATAREPLICATION

X MAP

PROD

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Data ReplicationNon-Invasive Access to Operational Data

Transactional

Applications

OperationalData Store

JMS

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The Agile Enterprise Depends on XML Data Integration

Web Services

Mobile Data

Web Log Data

Partners

GS1

GDSN XML

Reporting

R H H R

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Big Transaction DataData Discovery

EnterpriseDomains

Labor Costs

Trustworthy

Secure

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Data VirtualizationFast and Direct Access to New Critical Data and Reports

PROFILE AND CLEASE DATA SO IT CAN BE READILY TRUSTED

DELIVER REUSABLE DATA SERVICES TO CONSUMERS

CREATE A COMMON ACCESS LAYER ACROSS DATA SOURCES

Enterprise Data Sources

Data Virtualization(Built-On LeanPrinciples)

…PRODUCTCUSTOMER ORDER

Logical View of All Underlying Data

QUICKLY & DIRECTLY ACCESS DATA WITHOUT MOVEMENT

00110101001001010101101010010110

PortalBI Composite AppsDataConsumers

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HealthNow Accelerates Value through Virtualization

• Rapidly prototype• Analyze & profile anytime• Transform & cleanse in real time• Provision to BI

The Solution The Result

DW

Virtual View

ChangeRequest

Deploy toProduction

Business IT

5x Faster1/3rd Cost

The Challenge. Business users had to wait 1700 hours for IT to make one small change in a report, so they created their own custom workarounds – 30,000 MS Access data marts

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Summary, Takeaways

Business IT

Identify a Small, Critical BI Project in the Company

Involve the Business Early & Often in the Process

Bake-In Data Quality

Demonstrate Business Value Early

Self-Service + Data Virtualization = ROI

New data & reports take too long…

“YOU” can now do it in

DAYS!

Have the Critical Conversation

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2

3

4

5

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The Solution The Result

Agil BI. Quickly deliver information to business users who wish to make trusted decisions in days instead of weeks or months.

• Quickly Access New Data Sources: Data virtualization accelerates access to data sources while minimizing development time.

• Trustworthy Data. Accelerates understanding of how good or bad data is without knowing its structure & identifies sensitive data to keep it private.

• Simplifies Handling of Complex Data. XMap reduces time and cost required to process hierarchical data

• Protects Production Systems. Data replication offloads data for analysis with minimal impact on production systems.

Deliver new intelligence to business in days instead of weeks or months

Lower development costs to support BI/reporting

VALUE

COST

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Next Steps

Join the community athttp://bit.ly/DataVisualizationCorner

&

Schedulea meeting with your Informatica representative now!


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