1 Commtouch Style Guide © 2001
PowerPoint Presentation Design Style Guide
Making your presentation look it’s best
2 Commtouch Style Guide © 2001
Creating a Presentation
• Creating a consistent and compelling customer presentation is essential
• This presentation template is designed to make it easy to create new presentations.
• The first few slides in the presentation contain guidelines instructions.
• Also included is a graphic library for you can use in your presentations.
3 Commtouch Style Guide © 2001
Fonts in a Presentation
• For consistency, always use Verdana Bold as your title font, Arial as your body font, and Arial Narrow as your font for tables and charts. This will ensure that your presentation displays correctly even if you transfer it to another computer. Most body text can be as small as in 16pt. type, and as large as 24pt. Titles should never vary from 26pt type.
• For emphasis you may bold elements or change its color. Do not bold an excessive number of elements or use more than one color on each slide.
• As much as possible use the default settings in the presentation template.
4 Commtouch Style Guide © 2001
Bullet Lists
When you are using a bulleted list of items:• The main points are in 24 point Arial. This is an example
of how the rulers have been set so that any large amounts of text will wrap properly.– Here’s an example of a sub-point. It is in 20 point Arial – Here is another example of how this field has been set up to wrap
text properly as well.
5 Commtouch Style Guide © 2001
Gradient Fills
De-emphasizing Colors
Use of Colors in a Presentation
• Try and be consistent in the use of color in your presentation. Use strong colors and limit the pallet to a few colors. These are the designated colors to use as fills, and for emphasis:
• It is recommended that you use gradient fills in tables and charts:
• The following colors are use only to de-emphasize elements:
Fill colors
6 Commtouch Style Guide © 2001
Original Graphic Scaled with Shift key Scaled without Shift key
Use of Graphics
• Don’t use clipart—clipart comes from a number of different sources and as such makes your presentation look less cohesive.
• Use graphics sparingly—make them have maximum impact by using them to directly illustrate the point you are trying to make. Every page doesn’t have to have a graphic.
• Give graphics room to breathe—Do not place graphics too close to the text on your page. Either reduce the amount of text on the page, reduce the size of your images or eliminate graphics use.
• Use the Shift Key—to scale graphics. This will ensure the graphic scales proportionally and will not be distorted
7 Commtouch Style Guide © 2001
Graphic Library: Representative Images
8 Commtouch Style Guide © 2001
Graphic Library: Conceptual
9 Commtouch Style Guide © 2001
Graphic Library: Devices
10 Commtouch Style Guide © 2001
Graphic Library: Abstract Icons
11 Commtouch Style Guide © 2001
Graphic Library: Small Abstract Icons
12 Commtouch Style Guide © 2001
Graphic Library: Commtouch Composition
13 Commtouch Style Guide © 2001
Graphic Library: Merrill Lynch
14 Commtouch Style Guide © 2001
Source: Radicati Group, 2000
Exchange Hosting Market Opportunity
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
2000 2001 2002 2003 2004
millions
Legacy
Internet-based
Notes
Exchange
15 Commtouch Style Guide © 2001
Internet
Exodus Global Center
Internap
Commtouch Cage Commtouch Cage
Cisco 7500
Cisco 7500
Cisco 7200
Cisco 7200
OC3 Backup Line
One Hop Connection
Data Center Router
Data Center Router
Backup RouterBackup Router
Representative Hosting Facilities