Download - 1 Competitive Information Training Prepared By: John Yurtin CTIS # 29948 February 9, 2005
1
Competitive Information TrainingPrepared By: John Yurtin
CTIS # 29948
February 9, 2005
2
Where to find the information?????
1. Connection Systems Toolbox
2. Delphi Packard Intra-net
3. Connection Systems Catalog (Internet)
4. Internet Searches
5. Delphi Experts
3
Where to find the information?????
1. Connection Systems Toolbox– Support Information
» Competitive Profiles Matrix
» Wiring Component Substitution Studies
» Performance Characteristics
Performance Specifications Matrix
– Connection Systems Portfolio
» Specific Product Competitive Information
– Preparing For Your Customer
» Competitors Websites
» Competitive Analysis Reports
» Divisional Marketing Website
4
Where to find the information?????
2. Delphi Packard Intra-net– Engineering
» Competitive Assessment Webpage http://delphip.ped.gmeds.com/ac2_comp_assessment/index.htm
» Competitive Profiles Matrix
– Marketing
» Competitors Websites
» Competitive Analysis Reports
» Divisional Marketing Website
» Specific Product Competitive Information
» Fleck Research & Bishop Reports
– Quickplace
» List of Competitors – Jeff Vickers
5
Where to find the information?????
3. Connection Systems Catalog (Internet)– Customer Services
» Competitor Cross Reference
– Catalog Search
» EEDS Marketing
Competitive Information
6
Where to find the information?????
4. Internet– Competitor’s Websites
» Technical Reports
» Published Articles
– Internet searches by Product Name e.g. FCI Sicma Connections
» Often takes you to specific published information from tech shows, symposiums, anywhere an article or paper is published.
– Patent Office Website (available from Delphi Intra-net) http://apollo.delphiauto.com/info/weblink.html#government
7
Where to find the information?????
5. The Delphi Experts– There are always people in the regions who can often help
» Consider Technical Experts
» Customer Specific Experts
» Sales Contacts
» Marketing Contacts
– Using the “People Search” can often lead you to the right people!
– There is still a lot of competitive information buried in individual File Cabinets and Hard Drives
8
2005 Competitive Assessment Projects
10-7-04 Dave Pritchard
9
Competitive Assessment Organization
Competitive Assessment Function– Develop an engineering assessment capability. This should provide for
each of the following:
» Full time dedicated personnel
» Purchase components/systems
» Testing and performance evaluation
» Data base set-up and displays for customer center locations
– Determine assessment schedule and execute– Communicate assessment results
» Engineering – Product and Manufacturing
» MCIP
» Others as appropriate
10
Competitive Assessment Organization
Steve Duca– Dave Wright
» Dave Pritchard
Randy Austin – Wiring System, BECs, & Components – Teardown, analysis, & data collection
Marianne Case – Wiring System, BECs, & Components – Teardown, analysis, & data collection – after 10-15-04
Alan Toot – Components and BECs – Physical testing and evaluation – after 11-30-04
Matt Abruzzi – Contract Technician
11
Competitive Assessment Display Room – CSE (Champion)
12
Assessment Project Selection
Full vehicle harness set analysis
Use harness set selection to drive component & BEC analysis
Vehicle Selection Based On:– J.D. Power Market Segments
» J.D. Power Best In Class
Has global implications based on quality performance
– New business pursuit
– Customer request
13
Project Selection Prioritization
Prioritization Based On:– New Business Pursuit – Existing Markets
– Specific Customer Request (Special Project)
– No Current Assessment In J.D. Power Vehicle Category
» J.D. Power Best–In–Class Is Selected Unless:
We already produce that vehicle set at Delphi Packard
– Look at #2 vehicle or “brand of interest”
14
Competitive Assessment Portfolio & Project Selection
Competitive Assessment Portfolio
Note: Green shading indicates J.D. Power “Best – in- Class” vehicle
2004J.D. Power IQS Delphi
J.D. Power Best- In- Class Delphi Design CompetitorVehicle Market Segment Vehicle Produced Influence Produced Competitor
Cars
Compact Car Toyota Corolla 2004 Toyota Corolla (60%) Minor 2004 Toyota Corolla (40%) Yazaki2003 Honda Civic Sumitomo2002 Nissan Sentra Yazaki/Kansei2004 Ford Focus (Drummond) Lear
Entry Midsize Car Hyundai Sonata 2004 Chev. Malibu 2002/04 Toyota Camry Yazaki, SumitomoProposed 2005 Project
Premium Midsize Buick Century Proposed 2005 Project
Fullsize Car Mercury Grand Marquis Proposed 2005 Project
Entry Luxury Acura TSX
Mid Luxury Car Lexus GS 300/ GS 430
Premium Luxury Car Lexus SC 430
Sporty Car Dodge Stratus Cpe Proposed 2005 Project
Premium Sports Car Porsche 911
Trucks
Compact Pickup Ford Explorer Sport Trac
Light Duty Fullsize Pickup Toyota Tundra 2004 Silverado 2004 Ford F-150 Siemans/Yazaki,AFL2003 Toyota Tundra Yazaki2004 Dodge Ram (Nov. 04) LearProposed 2005 Project
Heavy Duty Fullsize Pickup Dodge Ram Pickup HD
Entry SUV Honda Element
Mid Size SUV Toyota 4Runner 2004 Toyota 4 Runner (Oct. 04) Yazaki2004 Kia Sorrento (Nov. 04) Yong Sung, YuraProposed 2005 Project
Fullsize SUV Chevrolet Suburban 2004 Chevrolet Suburban 2002 Toyota Sequoia Yazaki, Sumitomo2004 Tahoe
Entry Luxury SUV Lexus RX 330 Proposed 2005 Project
Premium Luxury SUV Lexus LX 470 2004 Cadillac Escalade 1998 Lexus LX470 (2002) Furukawa
Compact Van Honda Odyssey 2004 Ford Freestar 2004 Toyota Sienna Yazaki, Sumitomo
EDS Competitive Assessments
15
2005 Proposed Projects
2004/2005 Competitive Assessment Proposed Project List
TentativeProject Vehicle Type Analysis Type Completion Rationale
2004 Toyota 4 Runner Mid SUV Teardown 31-Oct GMT- 361/371 quote prep
2004 Kia Sorrento Mid SUV Cursory Physical 30-Nov * GMT-361/371 quote prep
2005 Dodge Ram Full Size Pickup Cursory Physical 15-Nov Chrysler Tech Show / possible quote
2005 Chrysler 300 Full Size Car Teardown 1/31/2005 Recent design full size comparison vs. Ford EN/FN (requote pending)
2005 Nissan 350ZX Sporty Car Teardown 31-Mar Nissan's highest ranking J.D. Power sporty car segment vehicle. Good comparison for Mustang
2005 Hyundai Sonata Entry Midsize Teardown 31-May The top ranked J.D. Power entry midsize segment vehicle. Adds a Korean vehicle to the portfolio.
2003 Acura MDX Entry Lux SUV Teardown 31-Jul Available from Brighton. Honda's highest ranking J.D. Power Entry Lux SUV vehicle
2004 Nissan Titan Full Size Pickup Teardown 30-Sep Additional full size pickup data - available from Brighton
2004 Volvo S40 Premium Midsize Teardown 30-Nov Additional premium mid. data - available from Brighton 9/30
2004 Dodge Durango Mid SUV Teardown 1/31/2006 Additional mid SUV data - available from Brighton 11/30
* Delayed from 10/31 due to temporary assignment of manpower to N. Cassudakis