1. Display AD 1-1. Mobile Roadblock Package
1-2. Desktop Roadblock Package
1-3. Runway Roadblock Package
2. Video AD 1-1. Top Banner - Video
1-2. Middle Banner - Video
1-3. Mobile Full Banner – Video
3. Advertorial AD 3-1. Advertorial AD
3-2. Traffic Driving Option - Website
3-3. Traffic Driving Option – SNS
4. Special Advertorial AD
4-1. Special Advertorial AD
4-2. Traffic Driving Option
4-3. Package AD – AD Rate
5. SNS AD 5-1. FACEBOOK – Posting, Sponsored AD
5-2. INSTAGRAM – Posting, Story, IGTV, Sponsored AD
5-3. KAKAO STORY – Posting
5-4. KAKAO PLUS – Message, Posting
5-5. YOUTUBE –Posting
VOGUE KOREA DIGITAL
The fashion bible, <VOGUE> is the most prestigious fashion magazine in the world.
<VOGUE KOREA> occupies a unique position as one of the most influential fashion magazines since its foundation.
<VOGUE KOREA> has a strong influence on various platforms.
Launch
Print Readership
Issue
August 1996
196,000
19st every month
Digital
Voguekorea.com
Kakaostory
UV 1.6 million PV 30 million
890,000
1,260000
33,000
*source : Google analytics, 2018. 9
VOGUE KOREA DIGITAL
2.8 million Fans
SNS fans 2.8 million
No. 1 FB Korean fans
among fashion magazines
1.6 million UV
1.6 million monthly visitors,
PV 30 million
Unrivaled traffic among
fashion magazines
25-45 Female
Female target with
purchasing power takes 80%
of the overall visitors, and
60% of female visitors are 25-
45 years old
“Vogue Digital owns 3.4 million Audience ”
“No.1 website traffic & SNS followers among fashion magazines””
*source : Google analytics, 2018. 9
Display AD
01
1-1.Mobile Roadblock Package – Basic, Video, Premium Video
1-2.Desktop Roadblock Package – Basic, Video, Premium Video
1-3.Runway Roadblock Package
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 1,300,000 Imps KRW 18M /20M
2 Spaces 2,600,000 Imps KRW 32M /40M
3 Spaces 3,900,000 Imps KRW 42M /55M
Size/Format Top banner 640*100 JPG/GIF
Billboard banner 640*200 JPG/GIF
Middle banner 600*500 JPG/GIF
Half or Full
banner
750*500
640*910
JPG/GIF
JPG/GIF
Not Season Season
* All banners are image format only
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
①Top banner
②Billboard banner
③Middle banner
①Top banner
④Half banner
⑤Full banner
①Top banner
②Billboard banner
③Middle banner
<Main> <Sub> <Main/Sub>
or
Display AD
Display AD
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 1,300,000 Imps KRW 20M /22M
2 Spaces 2,600,000 Imps KRW 35M /42M
3 Spaces 3,900,000 Imps KRW 45M /57M
Size/Format Top banner 640*100 JPG/GIF
Billboard banner 640*200 JPG/GIF
Middle banner-Video 600*500 Video
Half or Full banner - JPG/GIF or Video
Video article - Video/Text
①Top banner
②Billboard banner
③Middle banner
-Video
①Top banner
④Half banner
⑤Full banner
-Video
①Top banner
②Billboard banner
③Middle banner
-Video
<Main> <Sub> <Main/Sub>
* Video available : Middle banner, Full banner, Video article
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
or
Not Season Season
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 1,300,000 Imps KRW 22M /25M
2 Spaces 2,600,000 Imps KRW 37M /45M
3 Spaces 3,900,000 Imps KRW 47M /60M
Size/Format Top banner-Video 1600*900 Video
Billboard banner 640*200 JPG/GIF
Middle banner-Video 600*500 Video
Half or Full banner - JPG/GIF or Video
Video article - Video/Text
* Video available : Top banner, Middle banner, Full banner, Video article
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
②Billboard banner
①Top banner
②Billboard banner
①Top banner
④Half banner
⑤Full banner
-Video
①Top banner-Video
③Middle banner
-Video
③Middle banner
-Video
<Main> <Sub> <Main/Sub>
or
Display AD
Not Season Season
Display AD
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 200,000 Imps KRW 5,000,000
Size/Format Top banner 970*90 JPG/GIF
Billboard banner 970*250 JPG/GIF
Middle banner 930*180 JJPG/GIF
①Top banner
②Billboard banner
③Middle banner
①Top banner
②Billboard banner
③Middle banner
<Main> <Sub>
* All banners are image format only
* 50% discount when purchasing Mobile Roadblock Package
<Main>
Display AD
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 200,000 Imps KRW 6,000,000
Size/Format Top banner 970*90 JPG/GIF
Billboard banner 970*250 JPG/GIF
Middle banner-video 1600*900 Video
①Top banner
②Billboard banner
①Top banner
②Billboard banner
③Middle banner - Video
③ Middle banner - Video
<Main> <Sub>
* Video available : Middle banner
* 50% discount when purchasing Mobile Roadblock Package
Display AD
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 200,000 Imps KRW 8,000,000
Size/Format Top banner -video 1600*900 Video
Billboard banner 970*250 JPG/GIF
Middle banner-video 1600*900 Video
* Video available : Top banner, Middle banner
* 50% discount when purchasing Mobile Roadblock Package
① Top banner
②Billboard banner
③Middle banner - Video
①Top banner - Video
<Main>
① Top banner
②Billboard banner
③Middle banner - Video
①Top banner - Video
<Sub>
Display AD
Posting Period 1 month (First day 9:00 ~ Last day 8:59)
Purchase Type CPD(by account)
Estimated
Imps./Unit Price 1 Space 500,000Imps. KRW 10,000,000
Size/Format Top banner 970*90/640*100 JPG/GIF
Sky banner 330*520 JPG/GIF
M.footer banner 300*100 JPG/GIF
M. full banner 640*910 JPG/GIF
* VOGUE Runway: http://runway.vogue.co.kr/
* Runway category is only available in package.
* SOV 100% exclusive advertisement in runway category for one month.
* The package is effective for targeting users highly involved in fashion. Visitors are
peaked during the collection season,
* 10% discount in runway package when purchased with mobile roadblock package
① Top banner
② SKY
Banner
③Footer banner
<Desktop> <Mobile>
①Top banner
②
SKY
Ban
ner
②SKY
Banner
② SKY
Banner
④Full banner
Video AD
02
2-1.Top Banner - Video
2-2.Middle Banner - Video
2-3.Mobile Full Banner - Video
Display AD
Available in various sizes optimized for mobile screen
Selectable from either mobile or desktop format
Mobile
In-stream video products that play automatically
Auto play when video is exposed over 50%
Auto Play
Out-link within video is available
A report for view and button click counts is available
Tracking
Upload video articles to video category
Native Video
Display AD
Video exposure at the top of main/sub pages
Video play when clicking a play button
Maximizing branding effect by positioning video AD at
the top of a website
Tracking of impressions, clicks and video playbacks
MOBILE and DESKTOP Ads are sold separately.
Desktop
Preview
Mobile
Preview
Click to play
Display AD
Video exposure at the bottom of main/sub page articles
Maximize view counts by exposing videos at the
bottom of every article
Auto play when video is exposed over 50%
Tracking of impressions, clicks and video playbacks
Various sizes available in MOBILE
MOBILE and DESKTOP Ads are sold separatel
Vertical Horizontal Square
Auto play
Desktop
Preview
Mobile
Preview
Display AD
Vertical
Preview
Horizontal
Preview
Horizontal Vertical
Click to
play
Full screen exposure when accessed by mobile devices
Landscape and vertical video formats are available.
Playbacks when clicking on a video (autoplay not available)
Tracking of impressions, clicks and video playbacks
Landscape : Click-through in bottom image area
Vertical : No click-through
Available only in MOBILE
Advertorial AD
03
3-1.Advertorial AD
3-2.Traffic Driving Option – VOGUE Website
3-3.Traffic Driving Option – VOGUE SNS
Display AD
<General Type>
Source Press release
Format Images and videos are freely used.
Price KRW 3 mill
Note Brand link can be inserted.
Source Press release
Format Images and videos are freely used.
Price KRW 4 mill (including production cost)
Note Contents are created by media.
Source Planned and produced by media
Format Quiz, photogram, illustration, etc.
Price Inquire separately.
Note Contents are created by media.
<Card Type> <Special Type>
Deliver brand news such as new product, events and campaigns to VOGUE audience.
Establish users‟ trust with native contents AD created to fit VOGUE tone and manner.
* There is an extra charge for tie-up content that requires planning, shooting, and production, rather than simple editing.
* There may be a surcharge based on the amount of advertorial articles. Details will be announced separately upon proceeding.
Display AD
Posting Location Article View Page
Price KRW 4,000,000
Duration 1 week
Estimated View 30,000~ 50,000 view
Drive article traffic by fixed exposure of advertorial articles in the second article area when scrolling the article page
Exposure in all categories except Runway and VOTD.
<Related Article>
Display AD
Drive article traffic by additional purchasing of „Article Thumbnail‟
Fixed exposure of advertorial article thumbnail at the bottom of the main page and all article pages to attract clicks of
intrinsic users interested in the article
<Main> <Sub>
Posting Location Main Article Thumbnail
Price KRW 2,000,000
Duration 1 week
E,view 100~500 View
Posting Location Sub Article Thumbnail
Price KRW 3,000,000
Duration 1 week
E,view 1,000~2,000 View
Display AD
Drive advertorial traffic by utilizing various VOGUE SNS platforms
Link to web article on facebook
Link to advertorial when clicked
Additional inflows through additional
sponsored Ads
Platform Facebook
Product Link-type posting
Price KRW 3,000,000/Once
Est. Result 100,000 views
Link-type posting on Kakao Story and Plus Friend
Link to advertorial when clicked
Platform Kakao Story, Kakao Plus
Product Link-type posting
Price KRW 4,000,000/Once
Est. Result 130,000 reach
Push message to VOGUE Kakao Plus Fried
Connection to VOGUE Plus Friend posting is required
Only available for contents created by VOGUE
Platform Kakao Plus
Product Link-type Posting + Push message
Price KRW 10,000,000/Once
Est. Result 110,000 message sent
+
Special Advertorial AD
04
4-1.Special Advertorial AD
4-2.Traffic Driving Option
4-3.Package AD – AD Rate
NEW
Display AD
PROMOTION
Out-link applicable
Video clip automated play
(Mobile, Desktop both)
CUSTOM
Capable of creating
customized article page
Various package option
Customizable in accordance
with the material and budget
SPECIAL
Expose articles both regarding and
related to the brand brand‟s related
article exposed
No other brand banner exposure.
VOGUE “Special Advertorial AD”
Display AD
Sample page url http://www.vogue.co.kr/2015/06/26/%EC%8A%A4%ED%8E%98%EC%85%9C-%EC%95%A0%EB%93%9C%EB%B2%84-%EB%8D%B0%EB%AA%A8/
Display AD
Expose articles both regarding and related to the brand brand‟s Related Article exposed
No other brand banner exposure
Special Options are provided such as Main cover, Gallery, Video auto-play, Image slide
<Main cover> <Gallery> <Video>
Image & Video can use Exposure of various images
Out-link applicable in image&text Available in various sizes
Video clip automated play (Mobile, Desktop both)
Display AD
Various VOGUE's platforms can increase inflow of Special Advertorial Page
Various package option
Patform Facebook
Price KRW 4,000,000 (1 Time)
Patform Main/Sub Article Thumbnail
Price KRW 4,000,000 (1Week)
Patform INSTAGRAM – Sponsored AD
Price KRW 500,000 (Minimum)
Click to go to the Special
Adventure Page
Display AD
Type Package option Est. Result Price (KRW) Package Price (KRW)
A
Special Advertorial
1,000~2,000 view
5,000,000
7,000,000 Facebook Posting 3,000,000
B
Special Advertorial
2,000~3,000 view
5,000,000
8,000,000 Main/Sub Article Thumbnail 5,000,000
C
Special Advertorial
Main/Sub Article Thumbnail
Facebook Posting
SNS AD
05
5-1.FACEBOOK – Posting, Sponsored AD
5-2.INSTAGRAM – Posting, Story, IGTV, Sponsored AD
5-3.KAKAO STORY – Posting
5-4.KAKAO PLUS – Message, Posting
5-5.YOUTUBE –Posting
Display AD
Price: KRW 3,000,000/Once
Estimated Result: 100,000~150,000 reach
Type: Link, image, video, multi-image, canvas
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by VOGUE
(additional cost required)
Out-links in the text may be inserted to link to various pages.
It can be delivered via Vogue's Facebook channel
Posts are recognized as Vogue's content
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Sponsored AD is available at additional cost along with VOGUE facebook posting AD
All targeting available on facebook can be applied
Minimum Price: KRW 500,000 (20% commission included)
Auction type and R&F type available
All targeting available on facebook can be applied
VOGUE premium targeting based on VOGUE website visitors
Click-to-Action(CTA) button to connect external pages
Optimized advertorial managed by VOGUE‟s facebook AD operator
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
It can be delivered via Vogue's Instagram channel
Posts are recognized as Vogue's content
Price: KRW 4,000,000/Once
Estimated Result: 50,000 views
Type: Image, video, multi-image, multi-video
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by VOGUE
(additional cost required)
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
My Vogue is Vogue's sub instagram channel it provides Young Fashion, Street Fashion content
There are many fans of the millennials of Vogue's audience
Price: KRW 2,000,000/Once
Estimated Result: 20,000~30,000 views
Type: Image, video, multi-image, multi-video
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by VOGUE
(additional cost required)
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Sponsored AD is available at additional cost along with VOGUE Instagram posting AD
All targeting available on Instagram can be applied
Minimum Price: KRW 500,000 (20% commission included)
Auction type and R&F type available
All targeting available on Instagram can be applied
VOGUE premium targeting based on VOGUE website visitors
Click-to-Action(CTA) button to connect external pages
Optimized advertorial managed by VOGUE‟s facebook AD operator
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Various news of products, showcase, etc. can be delivered to mobile-optimized full-screen
Planning/covering/production must be processed by VOGUE
Story posting & Fixed spot exposure for 1 week vogue instagram highlight.
Price: KRW 8,000,000/Once (Story + Highlights Fixed)
KRW 11,000,000/Once (Posting + Story + Highlights Fixed)
Estimated Result: 15,000~20,000 views
Made in Vogue (Planning/covering/production)
Exclusive exposure on Vogue Story 24 hour
Fixed spot exposure for 1 week vogue instagram highlight
Can insert Hash/account tags, outlinks applicable
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Products that can deliver high-quality content up to 60 minutes
Price: KRW 4,000,000/Once
Play time : 15 seconds to 60 minutes
Exclusive exposure on Vogue IGTV upload day
Vogue Story 24 hour single exposure
Out-links in the text may be inserted to link to various pages.
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
VOGUE has 3 Kakao Story accounts (VOGUE, VOGUE GIRL, VOGUE STYLE)
It can be uploaded to 3 accounts and it can be delivered to various users.
Price: KRW 3,000,000/Once (VOGUE. VOGUE Girl, VOGUE Style)
Estimated Result: About 140,000~160,000 views
Simultaneous upload to VOGUE, VOGUE Girl and VOGUE Style
Various types are available such as images, videos, card-type and
link-type
Out-link insertion in the text to link to various pages
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Kako plus has more than 40 million Korean subscribers
This product uploads a post to Vogue's feed and sends a 1: 1 message to Vogue's fans.
• Price: KRW 10,000,000/Once
(Posting AD + Push Message)
<Posting AD〉
Type: Image, video, multi-image, multi-video
Out-link insertion in the text to link to various pages
〈Push Message〉
Type: : Wide image, List
KaKao Posting AD or Can be Out-link to various pages
* The final text can be modified to match VOGUE’s tone and manner.
Display AD
Various news of products, tutorials, showcase, etc. can be delivered via Vogue's YOUTUBE channel
Price: KRW 2,000,000/Once
Play time : Up to 15 minutes
Planning/covering/production can be done by VOGUE
(additional cost required)
* The final text can be modified to match VOGUE’s tone and manner.
AD RATE
Media Device Slot Banner Size Format SOV Period E.Imps E. CTR
Mobile
main/sub Top banner 640*100 jpg/gif
33% 1 week
250,000~350,000 0.10% 5,000,000
main/sub Top banner-Video 1600*900 mov/avi/mp4 250,000~350,000 VTR : 0.50% 8,000,000
main/sub Billboard banner 640*200 jpg/gif 250,000~350,000 0.20% 5,000,000
main/sub Middle banner 600*500 jpg/gif 600,000~900,000 0.10% 5,000,000
main/sub Middle banner-Video - mov/avi/mp4 600,000~900,000 VTR : 5.00% 7,000,000
main/sub Half banner 750*500 Image 150,000~250,000 0.50% 5,000,000
main/sub Full banner 640*910 Image 150,000~250,000 0.50% 5,000,000
main/sub Full banner-Video 640*910 mov/avi/mp4 150,000~250,000 0.50% 6,000,000
Desktop
main/sub Top banner 970*90 jpg/gif
100% 1 week
40,000~60,000 0.10% 2,000,000
main/sub Top banner-Video 1600*900 mov/avi/mp4 40,000~60,000 VTR : 1.00% 5,000,000
main/sub Billboard banner 970*250 jpg/gif 40,000~60,000 0.20% 2,000,000
main/sub Middle banner 930*180 jpg/gif 80,000~100,000 0.10% 3,000,000
main/sub Middle banner-Video 1600*900 mov/avi/mp4 80,000~100,000 VTR : 4.00% 2,000,000
Desktop
Mobile Runway
Category
Top Banner 970*90/320*50 jpg/gif
100% 1 month 300,000~500,000
0.20%
10,000,000 Sky banner 330*520 jpg/gif 0.30%
Mobile M.footer Banner 320*50 jpg/gif 0.15%
M.full Banner 640*910 jpg/gif 1.00%
* The above impressions are “estimated”, and may vary depending on the situation.
• Banner position & AD spec guide: http://adguide.doosanmagazine.kr/new/
• * Various package configurations are available. Please contact for further suggestions.
<SNS AD>
<Advertorial AD>
Media Device Position Product Period E.Imps E.Imps
VOGUE
Desktop, Mobile VOGUE Facebook Posting 1 time fan 893,000 3,000,000
Desktop, Mobile
VOGUE Instagram
Posting 1 time fan 1,130,000 4,000,000
Desktop, Mobile Story + Fixed highlight 1 time fan 1,130,000 7,000,000
Desktop, Mobile IGTV 1 time fan 1,130,000 4,000,000
Desktop, Mobile VOGUE Kakao Plus Posting + Push Message 1 time fan 90,000 3,000,000
Desktop, Mobile VOGUE Kaka Story Posting 1 time fan 330,000 4,000,000
Desktop, Mobile VOGUE Facebook,Instagram Sponsored AD - -
Media Device Position Product Period E.Imps E.Imps
VOGUE
Desktop, Mobile VOGUE Website Advertorial 1 time 3,000,000
Desktop, Mobile VOGUE Website Sub Article Thumbnail 1 week 1,000~3,000 Click 3,000,000
Desktop, Mobile VOGUE Website Main Article Thumbnail 1 week 2,000,000
Desktop, Mobile VOGUE Website Related Article 1 week 50,000 View 4,000,000
* The above impressions are “estimated”, and may vary depending on the situation.
* Banner position & AD spec guide: http://adguide.doosanmagazine.kr/index.html
* Various package configurations are available. Please contact for further suggestions.