#1 Email Marketing Platform
netCORE Solutions• Pioneer in digital communication solutions
• Founded in 1998 by Rajesh Jain (India’s 1st dotcom millionaire)
• 2,500+ enterprise customers
• 300+ employees
• HQ in Mumbai with active presence in 7 locations
VisionTo be a one-stop destination for all digital communication needs
MissionTo offer innovative solutions over Email, Mobile and Web
Key Clients
Why Email Marketing?• ROI of $40.56 for every $1 spent in 2011. This is highest
among all direct marketing channels1
•87% of India’s 100 million+ internet population log on to internet to check emails2
•507 Billion – Worldwide Email Traffic per Day by 20133
Email is #1 Communication Medium
1 - DMA, 2 - IAMAI, 3 - Radicati Group Source
Email Marketing @ netCORE
No. 1 in India
20 billion+ Emails sent in last 3 yrs
125 cr+ Emails sent monthly
500+ Active clients
30+ Affiliate Partners
• Member of IAMAI, DMAi & MMA
• High inbox placement rate
• Dedicated Team- Expert Consultancy - Creative Design & Copy- On-demand demo, training & workshops
World-Class Features
Ensure Clean Contacts List
ListFix- Automatically fix typos in email ids- Uses artificial intelligence to fix errors in email ids
- Helps reduce the no. of bouncesE.g. [email protected] will be fixed and uploaded as [email protected]
Theft-proof Security for Contacts
ListSecure – Authorized access to contacts list- Authorize every download of your contacts - Time-sensitive one-time password (OTP) sent to registered mobile
numbers only - Instant notification upon download activity to all registered mobile
numbers & email IDs
CRM Email Marketing
API Integration• Use API to integrate email marketing with CRM, blog, e-commerce shopping cart, and more.
• Send campaigns, manage lists and view reports through API integration
Create Campaigns Quickly
QuickCampaign – One-page campaign creation- Eliminate toggling between tabs
- Skip advanced steps
Send Mobile-ready Campaigns
• Use pre-defined header “View in Mobile” OR• HTMLize for mobile screen (between 450 – 550 Pixel)
Create Campaigns directly from an URL
Enter an URL to automatically create an HTML template
Preview Campaigns in Inbox
PreviewPlus – Preview campaigns across 30+ email clients & mobile devices
Segment & Target
Criteria – Helps improve response rates- Segment based on contacts data
- Create segment based on multiple attributes
Integrate with Social Media
Publish & share campaigns to Facebook & Twitter
Automated Email Marketing
Send campaigns automatically based on events & triggers
3600 Performance Reports
Track Email Marketing ROIROITracker - Track total revenues & website traffic generated by email campaigns
Total conversions & revenues Total website visitors
Track Reports by ISP’s & Time Period
Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period
By Domain By Time Period
Track Social Media Reports• Facebook likes & comments
• Re-tweets
State-of-the-Art Infrastructure
• Best-in-Class Inbox Delivery- Throughput of 10 lac+ per customer
- 100+ servers across 3 IDCs- Pool of 16,000+ IPs used in rotation
• Support for Industry Standards- Feedback Loops (FBL)- Sender Policy Framework (SPF)- Domain Keys (DKIM) - Domain-based Message Authentication
Reporting & Conformance (DMARC)
Expert Consultancy Services•Dedicated Expert Consultancy
- Pro-actively monitoring of every campaign- Ideas on online & offline marketing activities- Share Industry updates & latest trends
• On-Demand Training & Workshops - 13 workshops in 2011-12
- Attended by 300+ brands
•Email Marketing Roundtables- 4 roundtables till date in association with IAMAI
across cities
Creative Services
• Creative Design & Copy- Practice highest quality standards of usability &
user experience - Suggest right design, layout & color themes as per
latest design trends & copy
• HTML- Strictly adhere to W3C standards- Ensure compatibility across browsers and email
clients
Customer Delight
•24*7 Support
•Product Demos- Online or on-premise
•Resources- Monthly newsletter updated with latest trends- Knowledge bank (whitepaper, best practices guide,
dos & don’ts)
Key Clients – BFSI
In Netcore we have an important technology partner
Anuragi Raman, Sr. VP & Head-IT
Key Clients – eCommerce
Use of netCORE’s platform has resulted in 150% increase in open rates over last few months
Banwari Lal Sharma, AVP - Marketing
EMM has the incredible ability to clean up & manage our Lists
Sanjay Nagpal, Head-Technology Infrastructure
Key Clients – Advertising & Media
We are currently segmenting our lists to target with greater degree of personalization.
Valerian D’Souza, Head-IT
Key Clients – Retail
EMM has really enhanced the performance of emailers by sending to our entire base in matter of minutes
Mohit Agarwal,Manager-Business Development
Key Clients – Travel & Hospitality
Key Clients – Education
We are quite impressed with the mass mail services. It works wonders
Ravi KiranSales & Promotions Officer
Key Clients – IT & VAS
EMM has brought down cost on infra & management without compromising on business needs
Venkat Jagaduri,Sr. Project Manager
Comprehensive analysis helps re-target right customers
Srinivas SakhareMarketing & Sales
Success Story
Purpose of the Campaign: Promotion for Highest Book Seller
Result: - Open Rate: 5.45% - Click Rate : 1.3%
Success Story
Emails Sent: 9.1 lac
Result: - Open Rate: 4.5% - Click Rate : 2.02%
Coupon Code – foppdime21
Success Story
Result: - Open Rate: 6.3% - Click Rate : 1.32%
Success Story
Result: - Open Rate: 7.71% - Click Rate : 1.51%
Success Story
Result: - Open Rate: 6.9% - Click Rate : 1.37%
Questions?
Thank You!