![Page 1: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/1.jpg)
![Page 2: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/2.jpg)
![Page 3: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/3.jpg)
Campaign objective:
1. Leverage the Tourism Calgary ‘Doors are open” campaign
2. Call to action: buy from affected business zones in Calgary
and Southern Alberta
Dates: Phase I – Calgary: mid to late July launch
Phase II – Southern Alberta: Sept 1
Messaging:
1. We’re open for business.
2. Support businesses in flood affected areas.
Slide 3
Regional campaign approach
![Page 4: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/4.jpg)
Funding
Slide 4
![Page 5: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/5.jpg)
Campaign Partners
Slide 5
![Page 6: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/6.jpg)
Calgary Creative
Slide 6
Print – 6 weeks July 19
![Page 7: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/7.jpg)
Calgary Creative
Slide 7
Editorial – 10 insertions July 19
![Page 8: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/8.jpg)
Calgary Creative
Slide 8
Digital – 4 weeks July 19
![Page 9: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/9.jpg)
Calgary Creative
Slide 9
Outdoor 4 weeks July 29
![Page 10: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/10.jpg)
Metrics - Media
Slide 10
Channels:
• TV
• Radio
• Editorial
• Outdoor
• Digital
• Events
• Blogs
• Social Media
• App (One Story)
![Page 11: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/11.jpg)
Metrics – Social Media
Slide 11
![Page 12: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/12.jpg)
Research – Campaign Effectiveness
Slide 12
![Page 13: 1. Leverage the Tourism - Calgary Economics · NIA ITIIIOINIAIL Trusted Partner. Bold Thinking! M EVANSHUNT @CBS OUTDOOR ENTERTAINMENT ... Expo - Wednesday July 31 Leadership Come](https://reader033.vdocument.in/reader033/viewer/2022042921/5f696c60e3bf0c4e037f79e9/html5/thumbnails/13.jpg)
Phase 2: rediscover our region
Slide 13
Regions affected:
• Calgary
• Bragg Creek
• Banff
• Canmore
• Black Diamond
• Turner Valley
• Kananaskis
• High River