![Page 1: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/1.jpg)
![Page 2: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/2.jpg)
1. Where is sugar?
2. What does sugar do to us?
3. What does the food industry (or we) need to do about sugar?
![Page 3: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/3.jpg)
1. Where is sugar?
![Page 4: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/4.jpg)
A 750 ml bottle of Coke has 80 grams of sugar. That‘s 26 packets of sugar (at 3 grams per packet).
![Page 5: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/5.jpg)
Imagine putting 26 packets of sugar in your coffee. That‘s 39 sugar cubes.
![Page 6: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/6.jpg)
Or putting that much sugar on some healthy berries.
![Page 7: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/7.jpg)
Of course that would be absurd. And so you say to yourself:
“My family and I are ok. We don‘t do that.“
![Page 8: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/8.jpg)
A 750 ml glass of store-bought orange juice (or any juice) has 72 grams of sugar. That‘s 24 sugar packets. About the same as is in that Coke.
![Page 9: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/9.jpg)
This little, tiny, 100 ml plastic container of Actimel has 11 grams of sugar. That‘s almost 4 sugar packets.
![Page 10: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/10.jpg)
A bowl of Special K or Fitness or Muesli will pump 18 grams of sugar into you. 6 sugar packets.
![Page 11: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/11.jpg)
Those low fat, bio or organic (or whatever) yogurts have 13 grams of sugar. Almost 5 sugar packets in this small container.
![Page 12: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/12.jpg)
Two tablespoons of Nutella or jam is equal to 21 grams of sugar. 7 sugar packets. And that bread has the same effect on your body as sugar.
![Page 13: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/13.jpg)
Depending on the brand, a 500 gram jar of pasta sauce can have upwards of 30 grams of sugar or more. 10 sugar packets.
![Page 14: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/14.jpg)
How many of us add several sugar packets worth of ketchup to so many of our meals?
![Page 15: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/15.jpg)
And let’s try and understand why fast
food is so amazingly addictive.
![Page 16: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/16.jpg)
Let’s start small with the McDonald’s dipping sauce. That tiny packet of BBQ sauce has 10 grams of sugar. That’s 3 sugar packets.
![Page 17: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/17.jpg)
And how about the burgers? That Big Mac also has 10 grams of sugar. 3 more packets.
![Page 18: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/18.jpg)
That large Coke from McDonald’s is 500 ml, so 55 grams of sugar – or 18 sugar packets. And those refills...
![Page 19: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/19.jpg)
In addition to containing some very questionable ingredients, there is also dextrose – which is a sugar.
![Page 20: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/20.jpg)
The apple pie has about 15 grams of sugar. 5 packets.
![Page 21: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/21.jpg)
100 grams of sugar without the Coke refill. 155 with the refill. 155 grams = 51 sugar packets.
![Page 22: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/22.jpg)
Food images category 1
![Page 23: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/23.jpg)
![Page 24: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/24.jpg)
![Page 25: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/25.jpg)
![Page 26: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/26.jpg)
![Page 27: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/27.jpg)
![Page 28: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/28.jpg)
![Page 29: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/29.jpg)
![Page 30: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/30.jpg)
![Page 31: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/31.jpg)
![Page 32: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/32.jpg)
![Page 33: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/33.jpg)
Food images category 2
![Page 34: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/34.jpg)
![Page 35: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/35.jpg)
![Page 36: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/36.jpg)
![Page 37: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/37.jpg)
![Page 38: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/38.jpg)
![Page 39: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/39.jpg)
![Page 40: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/40.jpg)
![Page 41: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/41.jpg)
![Page 42: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/42.jpg)
![Page 43: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/43.jpg)
All those foods in category 1 are what I call brain food.
![Page 44: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/44.jpg)
When you eat sugar it triggers the production of your brain's natural opiates, or morphine-like compounds. Those feel good chemicals are a key ingredient in the addiction process.
![Page 45: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/45.jpg)
In a famous study out of France some years back, 94% of rats chose sugar over cocaine.
![Page 46: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/46.jpg)
So in looking at those images in category one, having been conditioned to associate those foods with tremendous pleasure, your brain knows what is coming if you eat them.
![Page 47: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/47.jpg)
Now those pictures from category 2 show foods that do not have this effect on the mind and body. Truly healthy foods have a very different effect on your mind and body.
![Page 48: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/48.jpg)
99% of us don’t go without sugar for any length of time ever. So we don’t go through withdrawal. But if you really quit cold turkey, you would feel it.
![Page 49: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/49.jpg)
Your food addictions are sugar addictions.
![Page 50: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/50.jpg)
Here is a sure fire way to prove the point: Watch a child drink water during a meal versus a child drinking a sugary drink.
![Page 51: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/51.jpg)
2. What does sugar do to us?
![Page 52: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/52.jpg)
Majority of foods you buy in supermarkets today are engineered to: • Keep us coming
back to them.
• Get us to eat way more than we need to.
![Page 53: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/53.jpg)
• Sugar is in 74% of processed foods
• Under more than 60 different names
![Page 54: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/54.jpg)
Daily recommendations from leading physicians who believe in the concept of preventive medicine: • 0 to 25 grams
![Page 55: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/55.jpg)
72 grams
27 grams
21 grams
26 grams
64 grams
45 grams
![Page 56: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/56.jpg)
155 grams.
![Page 57: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/57.jpg)
Daily intake: USA: 120 grams
Germany: 100 grams
Saudi Arabia: 90 grams
![Page 58: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/58.jpg)
Not just the obvious sugars, but lots of other foods – mainly grain-based ones. These go to work on your body in a very similar manner to those straight sugars.
![Page 59: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/59.jpg)
Breads, pastas, rice, etc. will all drive up your blood glucose levels to unhealthy elevations. And keep them there for a sustained period. Carbohydrates are organic compounds that contain sugar units, and sugar is a carbohydrate.
![Page 60: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/60.jpg)
Overweight and obesity
![Page 61: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/61.jpg)
Excess sugar becomes metabolized into body fat. A little (very very little) cheating is no problem. But we are eating these foods for breakfast, lunch, dinner – and snacks.
![Page 62: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/62.jpg)
In the UAE, 66% of men and 60% of women are overweight. That is well over the global average.
![Page 63: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/63.jpg)
Worldwide obesity has more than doubled since 1980.
![Page 64: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/64.jpg)
In 2014, more than 1.9 billion
adults were overweight. Of these over 600 million were obese.
![Page 65: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/65.jpg)
42 million children under the age of 5 were overweight or obese in 2013.
![Page 66: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/66.jpg)
Type 2 diabetes
![Page 67: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/67.jpg)
When you eat food and your blood sugar level rises, insulin is released from the pancreas to help those cells absorb the sugar.
![Page 68: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/68.jpg)
If you consume a diet consistently high in sugar and grains, your blood glucose levels will be chronically elevated. • The pancreas becomes
overworked and even damaged
• The body becomes desensitized to insulin
![Page 69: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/69.jpg)
The end result is insulin resistance, and eventually full-blown diabetes. Officially 20% of people in the UAE have type 2 diabetes.
![Page 70: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/70.jpg)
Note that from 1990 to 2013 rate doubled.
![Page 71: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/71.jpg)
Cancer
![Page 72: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/72.jpg)
A key link between sugar and cancer has to do with sugar being a bad fuel for the body. • This generates far more
free radicals.
• Which in turn causes DNA damage as well as cell membrane and protein impairment.
![Page 73: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/73.jpg)
• Sugar is a fuel source for existing cancers.
• Sugar is a primary factor in the initiation of cancerous characteristics in previously healthy cells.
![Page 74: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/74.jpg)
We have a whole class of “obesity related” cancers, including colon, rectum, ovary, and womb.
![Page 75: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/75.jpg)
8.2 million people die each year from cancer.
![Page 76: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/76.jpg)
By 2025, 19 million new cases are expected to be diagnosed
each year.
(14 million were diagnosed in 2012.)
![Page 77: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/77.jpg)
A 70% increase in new cancer cases is expected over the next 2 decades.
![Page 78: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/78.jpg)
Cancer is the third biggest
killer in the UAE…
…where again, 66% of men and 60% of women are
overweight.
![Page 79: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/79.jpg)
Heart disease
![Page 80: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/80.jpg)
850 heart-attack patients were admitted to Rashid Hospital in Dubai in 2013. • Global average for first-
time heart attack victims is 65 years of age.
• Average age of the Rashid Hospital patients was 45 years.
![Page 81: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/81.jpg)
According to a JAMA study carried out on 40,000 people: • Those with the highest
sugar intake had a four-fold increase in their risk of heart attacks.
![Page 82: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/82.jpg)
Those sugary and grain-based foods contribute to: • Overweight and obesity
• High blood pressure
• Insulin resistance
• Diabetes
• High triglycerides
• Low HDL (good) cholesterol
• High LDL (bad) cholesterol Which all lead to heart disease.
![Page 83: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/83.jpg)
17.5 million people die each year from cardiovascular
disease.
![Page 84: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/84.jpg)
Cardiovascular disease deaths are up 41% around
the world since 1990.
![Page 85: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/85.jpg)
Cardiovascular disease is the leading cause of death in the
UAE.
It accounts for almost a quarter of all deaths.
![Page 86: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/86.jpg)
• Alzheimer’s
• Liver disease
• Autoimmune
• Others
![Page 87: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/87.jpg)
3. What does the food industry (or what do all of us) need to do about sugar?
![Page 88: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/88.jpg)
I seriously do not know.
![Page 89: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/89.jpg)
![Page 90: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/90.jpg)
![Page 91: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/91.jpg)
But look at our food stores
![Page 92: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/92.jpg)
![Page 93: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/93.jpg)
![Page 94: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/94.jpg)
![Page 95: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/95.jpg)
![Page 96: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/96.jpg)
![Page 97: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/97.jpg)
![Page 98: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/98.jpg)
![Page 99: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/99.jpg)
![Page 100: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/100.jpg)
![Page 101: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/101.jpg)
Remember:
74% of processed foods contain sugar
![Page 102: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/102.jpg)
And look at our restaurants
![Page 103: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/103.jpg)
Cheesecake Factory
![Page 104: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/104.jpg)
Butcher Shop & Grill
![Page 105: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/105.jpg)
IHOP
![Page 106: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/106.jpg)
Pizza Express
![Page 107: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/107.jpg)
Indian Food
![Page 108: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/108.jpg)
Middle Eastern Food
![Page 109: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/109.jpg)
Mall
![Page 110: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/110.jpg)
Airplane
![Page 111: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/111.jpg)
Movie Theater
![Page 112: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/112.jpg)
Vending Machines
![Page 113: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/113.jpg)
We are not supposed to be eating any of this stuff.
Ever.
![Page 114: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/114.jpg)
And yes, I know there are healthy options on the
menu…
![Page 115: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/115.jpg)
![Page 116: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/116.jpg)
![Page 117: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/117.jpg)
And that is where it all gets complicated when talking
about a solution.
![Page 118: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/118.jpg)
Because within the existing framework we cannot have a solution.
![Page 119: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/119.jpg)
We can suggest more: • Healthy food stores
• Healthy restaurants
• Healthy catering
companies But would it really make a difference?
![Page 120: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/120.jpg)
I can only think of one solution.
![Page 121: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/121.jpg)
The food industry must, at the country level, be regulated by a ministry or a body made up of doctors and nutritionists who are entirely independent of the food industry and big business.
![Page 122: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/122.jpg)
If we leave it to the food industry or
existing bodies, we get the following:
![Page 123: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/123.jpg)
New York’s Sugary Drinks Portion Cap Rule:
Under the plan, all restaurants, fast-
food establishments, delis, movie theatres, sports stadiums and food carts would be barred from selling
sugar-sweetened drinks in cups larger than 16 ounces (0.5 litres).
It didn’t pass, but even if it did, guess what?
0.5 litres = 55 grams of sugar.
![Page 124: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/124.jpg)
Mondelez: $30B annual revenue.
![Page 125: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/125.jpg)
These brands here represent 60% of revenue in 2014 and are the fastest growers.
![Page 126: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/126.jpg)
And the healthy alternative recently being pushed by Mondelez is this: • Grain-based
product.
• 10 grams of sugar per recommended serving.
![Page 127: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/127.jpg)
Again, we are not supposed to be eating any
of this stuff ever.
![Page 128: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/128.jpg)
So if the argument is within that framework, I give up. Because we will be arguing about how much less bad stuff we should eat, not how to get rid of the bad stuff.
![Page 129: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/129.jpg)
5 FINAL CONSIDERATIONS
![Page 130: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/130.jpg)
ONE: We have turned eating into way too pleasurable a thing.
Because we are eating for
our brain not our body.
![Page 131: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/131.jpg)
TWO:
If all of these bad foods were made illegal and replaced only with healthy, natural foods, you would eat much much much
less.
And the food industry would be a fraction of the size it is today.
![Page 132: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/132.jpg)
THREE:
From a 2013 Credit Suisse Report:
“30% – 40% of healthcare expenditures in the US go to help address issues that are closely tied to
the excess consumption of sugar.”
That amounts to 1 trillion dollars in health spend due to the sugar habit.
![Page 133: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/133.jpg)
FOUR:
KFC donates to the Juvenile Diabetes Research Fund.
But only if you drink 100+ grams of sugar.
![Page 134: 1. Where is sugar? 2. What does sugar do to us?](https://reader031.vdocument.in/reader031/viewer/2022020622/61ee3a4ab8bd0909ff4535c3/html5/thumbnails/134.jpg)
FIVE: INFORM YOURSELVES
WATCH VIDEO ON YOUTUBE:
“Sugar: The Bitter Truth”, by Dr. Robert Lustig
READ: “Pure, White and Deadly” by John Yudkin.
VISIT:
www.sugarscience.org www.intelligenthealth.ae/hic