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Yahoo! Reporting System
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Post Campaign Measurement Metrics
The number of times users click on your ad
The number of times that an ad is served to a browser and seen by a user
Click Rate (CTR)
The click through rate (CTR) = Total clicks garnered during the campaign divided by the total number of impressions.
Impressions
Clicks
%
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Measures and reports every Yahoo! campaign in impressions, click-through, conversions, etc.
Queries campaigns by a host of variables, including creative unit, date, and targeting
Example: Analyzing how campaigns perform and with whom they resonate
Campaign Tracking - Ad Center
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Campaign Tracking & Result Measurement
TV, Newspaper, Magazine, Radio can’t answer this!
Who saw my Ad?
Who clicked my Ad?
What are they interested in?
Uniquely Yahoo! Snapshot
Present to you the profile of those who Are interested in your Ad
- Age and gender of viewers and clickers- Where content do they visit in yahoo!- What are they searching for?
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Impressions & Clicks from Ad Center
Campaign Result & Insights learning/sharing with Y! team
Age, Gender & Interests from Consumer Profile
Yahoo! Snapshot (key clients only)
Improvement
Better strategy & Solution for the next Campaign
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Post Campaign ReportExample
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Agenda
Samsung Campaign Monitor Report
Snapshot of campaigns
Media Component
Conclusion
Recommendations
Next Steps
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i330 Campaign
Target Ad Impressions
15,857,400
Clicks
10,000
Delivered Ad Impressions
15,937,780
Click Through Rate
0.25%
Yahoo! over delivered on this campaign by 79,780 impressions
AReport Card
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Media Component
Property Profile PositionTarget
ImpressionsDelivered
ImpressionsClicks Click Rate
Y! Sg Homepage
Nil Mantle 1,831,793 1,831,793 8,136 1.04%
Y! SgHomepage Nil MKTP 1,000,000 995,691 630 1.06%
Sg News Entertainment news N 458,540 281,570 1,110 0.79%
Sg Movies Nil N 60,000 47,909 611 1.28%
Sg Movies Nil Sky 487,930 494,015 4,321 0.87%
Sg News Entertainment news N 23,400 17,149 68 0.90%
Best Performing Placement by Click Rate -
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Summary – Local Campaigns
• Y! users respond readily to Samsung advertising. CTR ranges from 0.79% to 1.28% (Esp with movie tie in, Superman Returns)
• Y! SG Movies provide the highest CTR consistently. in terms of contextual targeting, we can presume that Y! Sg Movies’ users are more incline to associate brand with Entertainment.
• Definitely can occupied a leading role in the music/entertainment space online. E.g. Sponsorship, Exclusive placements to reinforce the above.
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Screen Capture