TRENDS
DIGITALMARKETING
PREDICTIONS
10BY
&
MARKETING
EXPERTS2015
PREDICTION2015 really will be the year we createand curate content our customers willthank us for.
Ann Handley
TRENDS
Build empathy and customerexperience.
Focus on more relevance and newinspirations.
Be generously useful.
Chief Content Officer,MarketingProfs
PREDICTION2015 will continue a trend that ismixing paid media with owned mediato accelerate content distribution.
Brian Clark
TRENDS
Best “native” advertising helps build anaudience into a long-term business asset,and that’s a goal worth spending on inconjunction with owned content creation.
CEO, Copyblogger Media
PREDICTION2015 as the year of humor in digitalmarketing.
Tim Washer
TRENDS
As Brands strive to create authenticconnections online, especially withMillennials, more will understand that aclever laugh or the vulnerability of sillinessis the most efficient path to earning trustand loyalty.
Sr. Marketing Manager, SocialMedia, Cisco Systems
PREDICTION2015 is the year digital measurementfinally comes of age.
Adam Singer
TRENDS
Quantify your digital teams' efforts as themarket demand for talented analysts &data-savvy marketers.
Analytics Advocate, Google
PREDICTION2015 will be a year of acceleratingconvergence of marketing, publicrelations and advertising.
Lee Odden
TRENDS
Content creation, search optimization andsocial media will be less siloed.
Leverage your internal resources throughsocial business and collaboration platformsas well as participation.
Integrate scaled content creation andsocial media engagement.
CEO, TopRank Online Marketing
PREDICTIONCoding will become a necessity fordigital marketers.
Jason Miller
TRENDS
Understand how social, content, demandgen, PR, and SEO call all worksuccessfully within a fully integratedmarketing strategy.
Marketers will need to understand howfront end web development and codingcan affect, enhance, and optimize acontent strategy.
Sr Manager, MarketingSolutions, LinkedIn
PREDICTION2015 will be the year of paidamplification.
Jay Baer
TRENDS
Content production and contentdistribution become equally important.
Content marketing reaching near-ubiquity,that will put new focus on math, testingand optimization.
President, Convince & Convert
PREDICTIONDigital marketing will continue tomorph and promotion channels will befurther fragmented.
Pam Didner
TRENDS
The major change will come from Marketersby reevaluate the target audience anddetermine what works and what doesn’t.
Re-prioritize and be smart about resourceallocation and investment.
Global Integrated Marketing Strategist,Intel Corporation
PREDICTIONMarketers who do nothing but sell, sell,sell, are gonna get ignored, dismissedand overlooked by consumers andprospects.
Mike Stelzner
TRENDS
Sell less.
Dedicating more resources to things that areharder to track, like answering customerquestions and providing more value online.
CEO, Social Media Examiner
PREDICTION2015 will be the year of HUMAN fordigital marketers.
DJ Waldow
TRENDS
Incorporate human-speak into yourmessaging – videos, pictures, humor, andhuman.
Digital Marketing Evangelist,Marketo
CREATED BY:
Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/
Galaxy Weblinks Inc.