Download - 10 Easy Ways to Get More Out of Social Media
10 Easy Ways
to Get More Out of Your Social Media
@alizasherman
Social Media is SO Big! [Mobile is Getting bigger.] Thereare2.3billionac0vesocialmediausers.1millionnewac0vemobilesocialusersaddedeveryday!
Facebook:1.65billionusersTwi?er:320millionusersFlickr:112millionusersInstagram:400millionusersPinterest:100millionusersYouTube:Over1billionusers
Internetusershaveanaverageof5.54socialmediaaccounts.
Social Media is a Beast.
Be Strategic
Whatareyourgoals?Whoisyouraudience?Wherearetheyonline?Howwillyoureachouttothem?Whyshouldtheyfollowyou?Whatdoyouwantthemtodo?Whatdoyouhavetooffer?
The Big social networks Professional,business-oriented.Wideaudience,targeted,entertainmentandfriend-focused.Broad-reaching,diverse,news-oriented.Videoentertainmentandinforma0on.Helpfulforloca0on-basedbusinesses,GoogleSEO.
Visual social networks Engaging,visualstorytelling,photosandgraphics.Highlyvisual,trafficdriver,female-dominated.Mul0mediablogging,skewsyounger.6-secondvideosforTwi?er.Mul0mediamessaging.
Social Media is good for:
Communica0onsBuildingRela0onshipsBrandAwarenessCustomerServiceLeadGenera0onSales
Communications GetthewordoutPublishShareCurateAggregate
Build Relationships Connectwithfans,readersGetfeedbackGaincustomersCreateloyalty
Brand Awareness GainexposureTargetedoutreachCutthroughthenoiseBoostandadver0se
Customer Service ListenRespondAcknowledgeSolveproblems
Lead Generation BuildyouremaillistS0mulateinquiriesGetreferralsGrowyouraudience
Sales Turnfansintocustomers.Turncustomersintoyourgrassrootsmarketers.YouBrandAmbassadors.
So what are 10 Easy Ways to Get More Out of
Social Media?
Be a brand
1 Createamemorablebrandanduseitconsistentlyalloversocialmedia.It’smorethanalogo.It’swhatyousay,howyousayit,whatyoustandfor.
2 Manage multiple accounts
Youneedmorethan1socialnetwork.Useasocialmediadashboardtomonitorthemall.ListenandRespond.
3 Cra_daily,weekly,andmonthlymessaging.Buildmessagingaround0mesensi0veevents.Developyoursocialmediacalendar.
Plan and schedule
UseatoollikeBuffertoschedulecontentortostockpileitandreleaseitover0meorCoScheduleforWordpresssites.ForFacebook,useFacebook’sbuilt-inscheduler.Twi?er|LinkedIn|Google+|Pinterest
Save time by Scheduling
Pay for visibility
4 TheonlywaytoguaranteeyourmessageswillbeseenistopayforadsonFacebook,Instagram,Twi?er,Pinterest,etc.
5 Decidewhatyouwantpeopletodowhentheyseeyourad.Makeiteasyforthemtodoit–andmobile-friendly!
Use Clear calls to action
6 Balancevisualsandtextinyouradsandcontent.Visualshelpa?racta?en0on.Videoisevenbe?erandmorepopularthanever.
Rock Visuals and video
Canva.comFreeImages.comHaikuDeck.comBuffer.com/pabloPicMonkey.com
Easy ways to make Visuals
Vine,Instagram,YouTubeLayoutBoomerangHyperlapse,FlipagramAdobeVoice(iOS)Periscope,MeerkatFacebookLiveiMovieorKinemaster
Easy Ways to Make VIDEO
Drive People to desinations
7 Givethemaformtofilloutortosubscribetosomethinginforma0ve.Askthemtotakeasurveyorquickpolltogiveyouinsights.
Get Their Email addresses
8 Usesocialmediatoinviteyourfollowerstogiveyoutheiremailaddressessoyoucanstayinclosertouchwiththem.
9 Give them a Reason to Share What’sinitforthem?
What’sthepayoff?Givethemsomethingextraforgivingyoutheiremailaddress.Rewardthemforspreadingtheword.
10 Don’tjustpostandpublish.Searchforlike-mindedfolks,reachout,andcommunicate.
Reach out regularly
Find Your Sweet Spot
Bestschedule.Availableresources.Audiencehabits.Audienceinterests.Audiencefavorites.
10 Easy ways… 1. Beabrand.2. Managemul0pleaccounts.3. Planandschedule.4. Payforvisibility.5. Useclearcallstoac0on.6. Rockvisualsandvideo.7. Drivethemtodes0na0ons.8. Gettheiremailaddresses.9. Givethemareasontoshare.10. Reachoutregularly.
Aliza Sherman www.alizasherman.com@alizashermanonTwi?er&[email protected]