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@33voices
intelligent insights to advance your business and life
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The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
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Rajat PahariaWidely recognized as the father of gamification.
Founder and Chief Product Officer at Bunchball.
Has helped engage customers and motivate em-ployees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN,
BOX Technologies and Kimberly Clark.
@RajatRocks
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Stream interview Watch videoWatch videoNo.1
True loyalty transcends the transaction;
it’s a combination ofMotivation + Big Data + Gamification!
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Autonomy
“I control”
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Mastery
“I improve”
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Purpose
“I make a difference”
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Progress
“I achieve”
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Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Social interaction
“I connect with others”
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Stream interview Watch videoWatch videoNo.3
Consumers will willingly exchange data
as long as you can demonstrate tangible value.
amplify it.
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Stream interview Watch videoWatch videoNo.4
Gamification is motivating people through data.
Ignite it by setting challenging goals, providing real-time feedback, rewarding achievementand building community.
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Stream interview Watch videoWatch videoNo.5
Marketing with Loyalty 3.0 isn’t a ‘talk at you’ approach;
it’s designed for the user to engage with the brand.
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Stream interview Watch videoWatch videoNo.6
Accelerate learning by enabling users to learn the game by playing the game.
Do, then learn.
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Stream interview Watch videoWatch videoNo.7
Align employee performance with gamification
and watch engagement soar.
inspire, don’t supervise.
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Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
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Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Understanding what motivates your users.
learn don’t sell.
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Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Understanding what motivates your users.
learn don’t sell.
33voicesRajat Paharia - Applying Gamification To Your Brand
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Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Decide on the key activities you’d like your users to do.
measure it.
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Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Design an experience that motivates users to do these things.
tell a story.
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Stream interview Watch videoWatch videoNo.9
Think with Arcs.Create experiences that have beginnings and endings.
constraints inspire creativity.
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Stream interview Watch videoWatch videoNo.10
At it’s essence, Loyalty 3.0 is about
driving business results.
pinpoint them early, measure them often and adjust them when needed.
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Really reflect...
Can you measure loyalty?
Really reflect...