10 Quotes From
B2B Marketing
Leaders
“The success of all
marketing departments is
the relationship that
they have with sales.”
Meagen Eisenberg
VP of Marketing
DocuSign
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“Starting a new social media channel
is like bringing a puppy home.
It’s great when they first come home.
But then you got to feed it.”
Patricia Mejia
Chief Marketing Officer
Siteworx
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“Content is the virtual
salesperson for the long
B2B buying cycle.”
Rachel BalikContent Marketing Manager
Demandbase
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“Customers don’t care
about you.
They don’t even care
about your product.
They only care about
the value that you can
provide for them.”
Brendan CournoyerDirector of Content Marketing
Brainshark
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“Gone are the days where you
produce content and you throw
it up on the blog or you put it on
social media and people come.
Those days are over!”
Tami McQueen
Director of Marketing
SalesLoft
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“The strategies that are concretely
tying that content marketing
together with your
influencer marketing
program will become
more important.”
Karen Gardner
Chief Marketing Officer
Sonatype
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“No matter what kind of
strategy you take,
what wins at
the end of the day
is a really
great story and
that makes the
content compelling.”
Danny Schreiber
Content Marketer
Zapier
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“Great content marketing is
not always about
new content.
You don’t always have to be
reinventing the wheel”
Amanda Nelson
Director of Marketing
RingLead
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“Introducing LinkedIn Sales
Navigator to our field sales reps
has been a
game-changer for us.”
Tara Meehan
Head of Social Content
Guardian Life Insurance
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“The focus in 2013 was about
impressions, 2014 was about
engagement, 2015 will be
about focusing on the hard
business results.”
Adam Wexler
Founder
Insightpool
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episode of the
B2B marketing podcast
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