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PR Tips That You Can Use By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ No one cares about your press release. You must rethink the exposure and digestion of the press release
¡ Beware of the noise in the digital space, especially on social media
¡ Drop “What’s in it for me?” (WIIFM)
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Ditch the one-‐size mentality
¡ Don’t assume journalist are waiting for your fill-‐in-‐the-‐blank releases
¡ Don’t spam! ¡ Customize the email pitch ¡ Tip: Write the press-‐
release for your journalist’s target audience to save them time!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Be a go-‐to-‐resource ¡ Develop relationships via
email or social media ¡ Help journalist get the info
they need and introduce them to other contacts
¡ Help them get press ¡ Tip: Identify a list of
journalist and actively engage them
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Engage your social media community
¡ Expand your circle of acquaintances
¡ Actively participate in chats and local meetup groups
¡ Tip: Reciprocity is key for the two way street dialogue
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Create hooks by leveraging hot topics and current trends § Share via blog or Facebook
§ Journalist love angles ¡ Tip: Newsjack and share your perspective
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Tell an irresistible story around your business or product
¡ Seek any opportunity to tell your tale or extend your narrative
¡ Identify what entices your audience
¡ Share variations on your blog, Facebook and social networks
¡ Tip: Think “why would you care”
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Use blogs, Facebook and twitter to connect to readers and views
¡ Engage directly on topics of interest that your business is in
¡ Connect with bloggers and journalist by following, re-‐tweeting, commenting and responding
¡ Tip: Create a twitter list and bookmark folder
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Capitalize on Pinterest and Instagram
¡ Define how your business will become part of the photo-‐brand-‐story
¡ Invoke user-‐generated-‐content by them sending in their images
¡ Tip: Optimize your graphics and story
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Write guest blog posts ¡ Identify media or blogs
that wants to supply new content and writers
¡ Check their guest post policies before
¡ Understand their target market and why your post would be interesting
¡ Tip: Be friend the editor
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Identify new ways to get featured in different forums or settings
¡ Create video interviews or upload latest decks
¡ Try emerging social platforms to gain ground
¡ Tip: Look for new sites that has familiar brands
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!