Download - 10 tips: Make your prize draws sparkle
Use a catchy
headline
• “Half a case of champagne” sounds better than “six bottles of champagne”.
• “A year’s supply of shirts” sounds much bigger than “12 shirts”.
• “Win your height in DVDs” sounds like a lot and it is more catchy than saying, “win a big bundle of DVDs” or “win between 60 and 90 DVDs”.
Prize
draw
Tip 1
Sell the dream,
not the detail
• “Take your family to the Caribbean for two weeks”
• Much more exciting than- Four flights- Family hotel room- Holiday to be taken Nov-Jan- Food not included- UK residents onlyPrize
draw
Tip 2
Hide the price,
sell the value
• Highly sought-after prizes, like gadgets, have a higher demand.
• Their perceived value is greater than their retail price.
• Lots of people will enter to win something they would love to buy, even if it is easily affordable.
Prize
draw
Tip 3
Don’t wait till
last minute
• Giving away tickets to events at the last minute reduces the chances of reaching lots of people.
• You need to leave time to get the tickets to the winners, or organise the guest list.
• Plan ahead.
Prize
draw
Tip 4
Celebrities and
movies sell
• Prizes involving celebrities are very popular and more likely to attract higher entry levels.
• CDs, DVDs, books and games are all popular.
• Also, impossible-to-buy merchandise is likely to do well, if you can get the publicity company to supply it.
Prize
draw
Tip 5
Beware of the
local limitation
• Talking to a national audience? Don’t give away a prize that is local to one area.
• If you do, state whether travel will be included in the prize.
• Be clear about location, dates and what the full package includes, if your prize is tied to a specific location.
Prize
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Tip 6
Show the
actual prize
• Don’t con your reader with a picture of something that is not the actual prize.
• If you are giving away a used car, don’t show a brand new one.
• Don’t show a hamper full of food to represent a hamper prize unless it is a picture of the actual prize.
Prize
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Tip 7
Keep the prize
levels simple
• Giving away multiple prizes? Be very clear what is the first prize, second prize and third prize.
• Be clear on the difference between a first prize winner and a runner-up –and how the winners will be chosen.
• Also be clear how many prizes there are at each level.Prize
draw
Tip 8
Tell the world
• Promote the draw on prize directories like Loquax and The Prize Finder.
• Email your subscribers.
• Post it on Twitter, Google+, Facebook and other social networks, using appropriate hashtags.
• Keep promoting it – don’t just announce it once.
Prize
draw
Tip 9
Announce the
winners
• Contact all entrants at the end inviting them back to the winners’ page.
• Offer a follow-up, such as a discount voucher or second prize draw.
• Don’t just contact the winners – tell everyone who entered that the draw is over.
Prize
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Tip 10
Thanks for
reading
You can find me here:
• Twitter: @masterstips
• Blog: www.stevemasters.co.uk
• Instagram: @stevemast
• Google+: +SteveMasters
All images courtesy of Pixabay.