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MINNESOTA FARMER’S MARKET ASSOCIATION | MARCH 22, 2012
SOCIAL MEDIA FOR
FARMER’S MARKETS
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AGENDA
• Why is social media important?
• 10 ways to use social media
• Discussion/questions
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WHY IS SOCIAL MEDIA IMPORTANT FOR BUSINESSES?
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Five main reasons businesses use social
media
1. Communicating information
2. Customer service
3. Deepening relationships
4. Branding via content and
conversations
5. Responding to crises
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There are 130 farmer’s markets in Minnesota alone.
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7,175 in the U.S. *up 17 percent in 2011
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What are people doing at modern
farmer’s markets besides buying food?
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Checking in Taking photos Updating their status Tweeting
I JUST SAW FRANK AND JUNE CHECK IN AT THE FARMER’S MARKET ON FOURSQUARE. IT SOUNDS FANTASTIC!
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10 WAYS FARMER’S MARKETS CAN USE SOCIAL MEDIA
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1. Be a prolific source of information.
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Facts are valuable currency: Location, hours, reminders – What can people expect if they go?
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“The strawberries are almost gone!”
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2. Give real-time updates
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What would you talk about in person?
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3. Share relevant and interesting content
Blogs can be a good home base for planned content; Syndicate via social channels
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And be prepared for criticism or a crisis.
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4. Answer questions
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Photos have the highest engagement
rates on Facebook.
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5. Be sure to include visual content
15 million instagram accounts – and counting. 60 photos uploaded every minute.
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“What do I do with this food I just bought?”
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6. Tie in to cooking
Post recipes; partner with local chefs, hold cooking competitions
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7. Leverage geolocation
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Establish official Foursquare
location, offer specials or
contests
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8. Connect people with their food sources
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Profiles of farmers, Q&A’s, photos
from farms.
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9. Publish post-event content
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Highlights from the day: photos,
anecdotes, thank-you’s,
announce winners of contests
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10. Come together
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Promote other farmer’s markets
and interact with their pages.
Highlight the national trend of
“fork to food.”
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Thank you. Questions?
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Steffen Ryan
Digital Strategist, Weber Shandwick
Twitter:
@redguitarpick