Stats About Social Media Around the World
100
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice.
Here, we share stats about the unique social media landscapes in 18 countries:
Asia-Pacific • Australia
• New Zealand
• China
• India
Europe • Germany
• UK
• France
• Denmark
• Finland
• Norway
• Sweden
• Japan
• Singapore
• Philippines
• Malaysia
The Americas • USA
• Canada
• Brazil
Global Stats
28% of the global population is on social media.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Total global population: 7.18 billion Active social media users: 2.03 billion
22% of people on the planet use social media on a mobile device.
http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Facebook is the #1 social network globally, with 1.3 billion monthly active users.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
1 Facebook 2 QQ 3 Qzone 4 WhatsApp 5 WeChat 6 Google+ 7 LinkedIn 8 Twitter 9 Tumblr 10 Tencent Weibo
Social Platforms with the Most Global Users
QQ is the world’s #2 social platform.
What’s QQ? It’s an instant messaging service that’s most popular in China.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Because the Chinese government blocks Facebook and Twitter, China’s social landscape is especially unique.
Qzone is the world’s #3 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
What’s Qzone? It’s a social networking site most popular in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos—similar to MySpace.
WhatsApp is the world’s #4 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
WhatsApp was acquired by Facebook in February 2014.
What’s WhatsApp? It’s an instant messaging service that’s popular with smartphone users around the world.
WeChat is the world’s #5 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
What’s WeChat? It’s a mobile text and voice messaging communication service most popular in China, but gaining popularity globally.
Tencent Weibo is the world’s #10 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
“Weibo” means “microblog” in Chinese.
What’s Tencent Weibo? It’s a Chinese microblogging service.
Half of the planet now owns a mobile phone.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration)
77% of all social networking users are now accessing social networks via mobile devices.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
The Americas Social Media Stats
USA
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population:
318,892,000
Total internet users: 279,834,000
Active social media users: 180,000,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
2 hours 3 minutes Average time that social media users spend each day using social media
USA
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (53%)
Twitter (21%)
Pinterest (16%)
Google+ (15%)
Instagram (12%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (82%)
Google+ (46%)
Twitter (44%)
Pinterest (33%)
Instagram (24%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
46% of the total population uses social media apps
Canada
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population: 34,835,000
Total internet users:
33,000,000
Active social media users: 19,400,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Canada
1 hour 55 minutes Average time that social media users spend each day using social media
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (54%)
Twitter (21%)
Google+ (15%)
Pinterest (13%)
LinkedIn (11%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Canada
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (84%)
Google+ (49%)
Twitter (45%)
LinkedIn (31%)
Pinterest (28%)
Canada
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
49% of the total population uses social media apps
Canada
Brazil
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population:
202,657,000
Total internet users: 107,828,000
Active social media users: 92,000,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
3 hours 5 minutes Average time that social media users spend each day using social media
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (51%)
Google+ (24%)
Twitter (19%)
Instagram (14%)
LinkedIn (11%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (92%)
Google+ (78%)
Twitter (59%)
LinkedIn (41%)
Instagram (36%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
29% of the total population uses social media apps
Brazil
Europe Social Media Stats
Germany
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 81,147,265
Total internet users:
68,296,919
Active Facebook users:
28,000,000
64% social media penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Germany
1 hour 17 minutes Average time that social media users spend each day using social media
Top 3 Social Media Platforms in Germany
Facebook (59 million users)
YouTube (31 million users)
StayFriends (16 million users)
corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
Germany
corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
Germany
StayFriends is the #3 social media site in Germany. It helps members find, connect with, and keep in touch with friends from kindergarten, primary school, and high school.
UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 63,395,674
Total internet users:
54,861,245
Active Facebook users:
36,000,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
1 hour 36 minutes Average time that social media users spend each day using social media
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (51%)
Twitter (22%)
Google+ (11%)
LinkedIn (8%)
Pinterest (5%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (78%)
Twitter (43%)
Google+ (35%)
LinkedIn (21%)
Pinterest (13%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
30M
UK social media users access social media on a mobile device
UK
France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 65,951,611
Total internet users:
54,473,474
Active Facebook users:
28,000,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
1 hour 41 minutes Average time that social media users spend each day using social media
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (40%)
Google+ (11%)
Twitter (9%)
Copains D’avant (2%)
Viadeo (3%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (75%)
Google+ (37%)
Twitter (26%)
Copains D’avant (22%)
Viadeo (14%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
20M
French social media users access social media on a mobile device
France
Denmark
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 5,556,452
Total internet users:
5,155,411
Active Facebook users:
3,200,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
2.6M
Danish social media users access social media on a mobile device
Denmark
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (93%)
LinkedIn (41%)
YouTube (39%)
Google+ (28%)
Twitter (20%)
Instagram (12%)
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
Denmark
58% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Denmark
47% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Denmark
Finland
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 5,266,114
Total internet users:
4,789,266
Active Facebook users:
2,400,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
1.8M
Finnish social media users access social media on a mobile device
Finland
Top 3 Social Media Platforms in Finland
Facebook (2.7 million users)
Suomi24 (1.7 million users)
IRC-Galleria (451,000 users)
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
Finland
46% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Finland
35% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Finland
Norway
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 4,722,701
Total internet users:
4,471,907
Active Facebook users:
3,000,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
2.6M
Norwegian social media users access social media on a mobile device
Norway
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (72%)
Spotify (33%)
YouTube (27.2%)
Google+ (24.9%)
LinkedIn (24.7%)
emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534
Norway
64% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Norway
55% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Norway
Sweden
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 9,119,423
Total internet users:
8,557,561
Active Facebook users:
5,200,000
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
1 hour 25 minutes Average time that social media users spend each day using social media
Sweden
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (45%)
Google+ (10%)
Instagram (12%)
Twitter (9%)
LinkedIn (4%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Sweden
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (79%)
Google+ (40%)
Twitter (28%)
Instagram (26%)
LinkedIn (19%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Sweden
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Sweden
4.4M
Swedish social media users access social media on a mobile device
Asia-Pacific Social Media Stats
Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 22,262,501
Total internet users:
18,129,727
Active Facebook users:
12,800,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 5 minutes Average time that social media users spend each day using social media
Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (53%)
Twitter (14%)
Google+ (14%)
LinkedIn (11%)
Instagram (7%)
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (81%)
Twitter (42%)
Google+ (30%)
LinkedIn (23%)
Instagram (15%)
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
10.8M
Australian social media users access social media on a mobile device
New Zealand
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 4,365,113
Total internet users:
3,873,982
Active Facebook users:
2,400,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
1.9M
New Zealand social media users access social media on a mobile device
New Zealand
Top 5 Social Media Platforms in New Zealand
Facebook (1.95 million users)
LinkedIn (798,000 users)
Blogger (559,000 users)
Tumblr (447,000 users)
Twitter (249,000 users)
comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand
New Zealand
55% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
New Zealand
44% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
New Zealand
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
1,349,585,838
Total internet users: 590,560,000
Active Qzone users: 623,300,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
1 hour 30 minutes Average time that social media users spend each day using social media
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Sina Weibo (62%)
Qzone (53%)
Tencent Weibo (51%)
YouKu (35%)
RenRen (30%)
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Sina Weibo (83%)
Qzone (76%)
Tencent Weibo (75%)
YouKu (74%)
RenRen (56%)
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
660M
Chinese social media users access social media on a mobile device
China
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
1,220,800,359
Total internet users: 213,000,000
Active Facebook users:
90,000,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 26 minutes Average time that social media users spend each day using social media
India
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (55%)
Google+ (35%)
Twitter (30%)
LinkedIn (24%)
Orkut (17%)
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (94%)
Google+ (78%)
Twitter (67%)
LinkedIn (54%)
Orkut (51%)
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
72M
Indian social media users access social media on a mobile device
India
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 5,460,302
Total internet users:
3,971,318
Active Facebook users:
3,200,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 10 minutes Average time that social media users spend each day using social media
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (59%)
Twitter (19%)
Google+ (18%)
LinkedIn (13%)
Instagram (12%)
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (92%)
Twitter (54%)
Google+ (45%)
LinkedIn (36%)
Instagram (25%)
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2.8M
Singaporean social media users access social media on a mobile device
Singapore
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
105,720,644
Total internet users:
37,602,976
Active Facebook users:
34,000,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
4 hours 1 minute Average time that social media users spend each day using social media
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (69%)
Twitter (40%)
Google+ (39%)
Instagram (20%)
LinkedIn (14%)
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (97%)
Twitter (81%)
Google+ (69%)
Instagram (42%)
LinkedIn (39%)
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
24M
Filipino social media users access social media on a mobile device
Philippines
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 29,628,392
Total internet users:
19,200,408
Active Facebook users:
15,600,000
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
3 hours 17 minutes Average time that social media users spend each day using social media
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (59%)
Google+ (32%)
Twitter (23%)
Instagram (16%)
LinkedIn (9%)
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (95%)
Google+ (77%)
Twitter (57%)
Instagram (40%)
LinkedIn (32%)
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
13M
Malaysian social media users access social media on a mobile device
Malaysia
Check out exacttarget.com/blog for helpful research, advice, tips, and trends. Subscribe to receive our blog content in one concise daily email: exacttarget.com/blog/subscribe
Want to be a more effective global marketer?
exacttarget.com