12 Holiday Facebook Post TipsLast Minute Facebook Boosters

Caption This!

1

● Use images of children, pets, or holiday hilarity

● People like humor in the holiday season

● Participatory Facebook Posts work well during the holidays, as users love to share

Recipes

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● Holiday recipes are a great way to encourage engagement

● They elicit responses of ‘my favorite!’, or ‘I added more nutmeg’. Comments are currency on Facebook

● If your brand isn’t suited to recipes, make the recipe post personal like ‘Our CEO makes the apple-cherry crumble, here’s the recipe!’

Link to Album

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● Photo albums get 180% more engagement than regular posts

● Encourage the movement of traffic between social media platforms to increase brand awareness and involvement

● Take photos of your holiday parties to make your business look fun and festive

Nostalgia

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● It’s the holiday season, and people love to reminisce

● Nostalgia-oriented posts encourage people to start a conversation

● Target your posts at the appropriate audience (older generation vs 90s kids, etc)

Contests & Coupons

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● Everyone loves a great deal for the holidays - so give your customers what they want. Run a Facebook contest or Facebook coupon.

● Try a recurring contest, in which a smaller prize is given away each day for 12 days.

● Focus it around the holidays, with either the prize being holiday-related, or the theme.

#12days[ofSomething]

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● 12 Days is a term synonymous with the holidays. Use it to evoke the warm feelings of gift giving

● Use popular holiday hashtags like

#12DaysofGifts to provide continuity in your posts

● These are especially useful if you’re promoting a series of products, a Facebook contest, or a campaign

Safety Tip

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● Winter safety tips are a great way of encouraging conversation

● They associate your brand with trust, too

● Incorporate the safety tip with your brand’s products. Try winter fashion tips, tips on how to save this holiday season, etc.

Gift Ideas

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● Gift ideas are great conversation starters

● While these gift ideas can absolutely be your own products, don’t make the posts spammy or your engagement will suffer

● Another great way to promote your products is through a ‘behind-the-scenes’ peek

Holiday Craft Tip9

● People love crafting in the holiday season. The internet is full of great crafting ideas for you to share

● It’s less necessary for these kind of posts to be directly related to your brand. Focus on being personable for the holidays

● Remember to respond to your post’s comments with suggestions or help of your own

This or That?10

● “This vs That” posts get conversations started

● People love to share their opinions, and love responding to other people’s opinions as well

● Test a ‘Share if you like ___, Like if you prefer ___’ post to encourage a voting process

Worst Christmas Blunder

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● Again, this post gets people telling stories

● It’s vital you respond to these stories to increase engagement. Try, ‘Oh no! what happened next?’ or ‘Haha! I can’t believe that!’

● This is another instance of how important it is to put the social in social media during the holidays

New Years Resolution

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● Use this post between the 25th and the 31st of December to get people thinking and sharing

● Test a ‘most creative new years resolution gets 50% off any purchase’ to encourage participation

● Try making it into a hashtagged competition

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