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Видео
в
интернет
‐
международный
опыт
и
примеры.
Странски
Петр, KIT digital, Inc.
INTERNET TV & VIDEO. Смена
приоритетов, 15 марта
2011 года, Москва
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Summer 2006
•
Apple had yet to launch movies on the iTunes (Music) Store
• Microsoft had yet to launch movies on the Live Marketplace
• 2 Mbit/s was considered a fast internet connection
• YouTube was just one of 300+ video sharing sites
• Facebook was not open to the general public
• Tweeting was something only birds did
• HD DVD was alive!
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BEGINNING OF 2010
IP IS CHANGING WORLD
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Worldwide Video by Format
AnalogDigital IP-Based
4%IP‐Based
30%IP‐Based
75%IP‐Based
2010 2014 2020
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New
consumer
experience…
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Interactivity…
Communities UGC Applications Facebook Apps
Micro-SitesInteractivity w/in
Existing SitesMobile AppsBranded Ad Units
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Change
in
Business
model
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Change in
distribution
channel
ConsumerISPTelcoTier 1
BackboneCDNSolutionsProviderRightsholder Outlet
g p p
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Vodafone, one of the world’s leading
telecommunication companies, required a next
generation video platform
to drive content across
web properties as well as their base of deployed
smart and WAP‐browser capable phones.
New players distributing content
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The Tribeca Film Festival, established in 2003 by Robert De Niro, is one
of the world’s biggest independent film festivals. Tribeca’s mission is to
provide artists with unique platforms to expand the audience for
their
works and to broaden the access point for consumers to experience
independent film and media.
Fans could access full feature and short films in HD, live events and red
carpets, join live conversations with other film aficionados and
participate in real‐time Q&A panels with Filmmakers, as well as vote
for their favorite feature and shorts in the Tribeca Film Awards
Show‐
all
without having to leave the house!
New ways to reach audience
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Homeaway's 2010 Superbowl campaign produced by
Publicis in the West resulted in the 2nd highest online
traffic of all campaigns
An engaging UGC component was included, enticing
viewers to share their own hotel horror story via text,
photo and/or video entry for the chance to "win a dream
vacation”
New ways to promote brand
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New ways people interact Case Study: Wacom Community is a place where users of the company’s popular pen-based computer interface can connect with each other, share their work and exchange tips & tricks.
The community has a focus on creative professionals, and the site’s thousands of members post recent creative projects to the community and share it our to Facebook.
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ABOUT COMPANY
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KIT digital is a leading global provider of video asset
management, publishing, and engagement solutions
for multi‐screen IP‐based delivery.
The company's suite of solutions, enables enterprise
clients to acquire, manage and distribute video assets
across the screens of today's world: the personal
computer, mobile device, IPTV‐enabled television set,
tablet, digital signage, and the like.
About KIT digital
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Complete End‐to‐End Solutions
• Reach more people
• Capture and hold
attention
• Build relationships
• Reinforce your brand
• Generate more leads
• Increase product sales
• Move people to action
• Manage assets easily
• Measure your results
• Increase efficiency for
clients
• Generate more revenue
• Reduce delivery costs
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Over 2000 global enterprises trust KIT digital
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KIT digital enables multi‐device content networks
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THANK YOU /
БЛАГОДАРЮ
ЗА
ВНИМАНИЕPetr
Stransky| Managing Director, Content Distributors Vertical|
| +420 603 575 469