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Oracle Application Integration Architecture
Robert Leonard – Sales Consultant, Application TechnologyMohamed Elshafie – Sales Consultant, Technology
SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is intended for information
purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The
development, release, and timing of any features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
Today’s Discussion
• Business / Technology Trends• Why AIA?• Foundation Pack
Businesses are Changing and Evolving Rapidly Focus is on Business Transformation
PACE OF BUSINESS
Increasing expectations from customers and partners to provide answers sooner
INNOVATION
Companies are under pressure to bring products and services to market faster
GLOBALIZATION
Customers, supply chain, and competition have all become global
REDUCE COSTS
Relentless pressures to drive additional efficiencies…do more with less
"In a time of accelerating turbulence, the valuation of a company will be strongly
affected by how it executes change."
Standardizing Business Processes is a Top Priority
“Integrating and enhancing existing systems and processes is the most frequently cited technology priority.”
State of the CIO Survey 2007, CIO Magazine
“The 30 Most Important IT Trends for 2007”
November 2006
Current IT Environments Compromise Business Transformation
SuzieBrand Manager
Need to Bundle Products – DSL,
Cell Phone, Land Line, Satellite
RalphDirector of IT
Suzie: Ralph, can we bundle some products. We need to bundle DSL, Cell Phone, Land Line and Satellite…..we want them to be able to order it in one spot and get one bill.
Ralph: Let me investigate, I will get back to you in a week
Ralph: Suzie, I have some great news. We can do it! But it will take 18-24 months, oh, and we have to wait until next year to our current projects to clear.
Suzie: Oh, that just won’t do. We need to be able to transform quicker.
Billing 3 Billing Systems
CRM
Fulfillment
2 CRM systems
3 Fulfillment Systems for product and services
One Partner
A partner to integrate for Satellite
Ralph surveys his IT Landscape
IT Imperative: Strategic Transformation through Adaptive Business Processes
Faster Time to Market for New Products & Services
Accurate and Timely Customer Information
Reduced Costs and Streamlined Operations
Business Process Flexibility
End to End Business Process Management
Extensible and Sustainable Integrations
Foundation for Innovation
Business Goals IT Strategy
Oracle Application Integration Architecture
AIA is an open standards based platform that connects best of breed applications through composite business processes.
Opportunity to Quote
Opportunity to Quote
Order to Cash
Order to Cash
BankingAccount
Origination
BankingAccount
Origination
AdverseEvent
Reporting
AdverseEvent
Reporting
Process Integration Packs
AdditionalPacks
Planned…
AdditionalPacks
Planned…
Best Practice Processes
And more…
TradePromotion
Management
TradePromotion
Management
CommsOrder to
Bill
CommsOrder to
Bill
Order to Cash
Procureto Pay
Hire to Exit
AccountOpening& Service
Enterprise BusinessObjects
Enterprise BusinessServices
Business ServiceRepository
Foundation Pack
Pre-built SOA
Oracle Application Integration ArchitectureKey Components
Best Practice Processes: Optimize business performance
by using documented industry best practices processes
Process Integration Packs: Quickly integrate Oracle
Applications to create the business processes you need, without the risk
Foundation Pack: Application independent service
translation and transformation
Opportunity to Quote
Opportunity to Quote
Order to Cash
Order to Cash
BankingAccount
Origination
BankingAccount
Origination
AdverseEvent
Reporting
AdverseEvent
Reporting
Process Integration Packs
AdditionalPacks
Planned…
AdditionalPacks
Planned…
Best Practice Processes
And more…
TradePromotion
Management
TradePromotion
Management
CommsOrder to
Bill
CommsOrder to
Bill
Order to Cash
Procureto Pay
Hire to Exit
AccountOpening& Service
Enterprise BusinessObjects
Enterprise BusinessServices
Business ServiceRepository
Foundation Pack
Pre-built SOA
Oracle Application Integration Architecture
Back Office Applications
Custom
AnalyticsService
Providers
Partners &Suppliers
ERP
Legacy
SupplyChain
Custom Hosted
PortalseStore
CRM
Self Service Other
Front Office Applications Key Benefits
• Leverage existing applications for greater business impact
• Reduce the cost and risk of integrating applications
• Improve adaptability of business processes
Enables you to turn rigid IT systems into flexible, integrated environments that can adapt and scale to business needs.
“Updates Account Record”
Updates “Account Record” in Order Management and
SAP too
Receives “Update Account Record”
Request and Responds
Sends “Update Account Record”Request in Siebel
format
How Application Integration Architecture Works
Master Data Systems
Your CustomerMaster
Siebel CRM
Enterprise Applications
E-Business Suite Order Management
AIA Abstraction Layer
AIA “Update Record” Request
ORC Get
Balance
UpdateAccountRecord
SBL GetBalanceUpdate
AccountRecord
AIA “Update Record” Request
AIA “Update Record” Request
Update
Record
AIA Mediation Layer
SAP
AIA “Update Record” Request
UpdateRecord
ABCS - Application Business Connector Service
EBM - Enterprise Business Message
EBS - Enterprise Business Service
ABCS
EBM
EBS EBO
“We love it when a plan comes together... Oracle has created one of the most compelling strategies we have seen in quite a while.”
AMR Research, Alert Article, April 2007
Process Integration Packs Current Availability
Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations
Siebel Life Sciences Integration for Oracle Adverse Event Reporting System
Siebel CRM Integration Pack for Trade Promotion Management
Siebel CRM On Demand Integration Pack for Oracle E-Business Suite
Siebel CRM Integration Pack for Oracle EBS Order Management
Process Integration PackProcess Integration Pack Enabling…Enabling…
►Opportunity to Quote
►Order to Cash
►Adverse Event Reporting
►Trade Promotion Management
►Account Originations
Versions:Siebel 7.8Oracle E-Business Suite 11.5.10
Oracle Communications Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting
Siebel CRM Integration Pack for Oracle Communications Billing and Revenue Management: Order to Bill
Siebel CRM Integration Pack for Oracle Communications Billing and Revenue Management: Agent Assisted Billing Care
Process Integration PackProcess Integration Pack Enabling…Enabling…
►Order to Bill
►Customer care
►Revenue Management
AIA 2.0 for CommunicationsNew Releases!
Versions:Siebel 7.8.2Oracle E-Business Suite Financials 11.5.10Billing and Revenue Management 7.3.1
Siebel Universal Customer Master Integration Pack for Oracle E-Business Suite*
► Customer MDM
PIM Integration Pack for Oracle E-Business Suite and Siebel CRM* ► Product MDM
Siebel CRM Integration Pack for Oracle EBS Order Management* ► Order to Cash V2
Process Integration PackProcess Integration Pack Enabling…Enabling…
Siebel On Demand Integration Pack for Siebel CRM* ► Opportunity to Quote
AIA Cross Application Roadmap
Demantra Sales and Operations Planning Integration to E-Business Suite*
Oracle Transportation Management Integration to JD Edwards EnterpriseOne*
► Sales & Ops Planning
► Transportation Management
► PLM for High TechAgile Integration Pack for Oracle E-Business Suite*
*Planned deliverable; subject to change
Demantra Trade Promotion Management Integration to Siebel CRM*
Demantra Trade Promotion Management Integration to JD Edwards EnterpriseOne*
► Trade Promotion Management
► Trade Promotion Management
Price Protection Integration to E-Business Suite* ► High Tech Distribution
CPG
CPG
High Tech
► PLM for High TechHigh Tech Agile Integration Pack for Oracle E-Business Suite*
AIA Industry Roadmap
Oracle Retail Merchandising Integration Pack for PeopleSoft Financials*
► Financial Controls
Banking Industry Reference Model* ► Banking IRM
Retail
FinServ
Process Integration PackProcess Integration Pack Enabling…Enabling…IndustryIndustry
*Planned deliverable; subject to change
“After considerable architectural and functional consideration, ScriptPro determined that Oracle’s Application Integration Architecture vision provided the opportunity to leverage our Siebel CRM investment, as well as a flexible mechanism for adapting to changing business drivers.”
- Chris Duffy, VP, Information Systems & CIO
“Oracle’s Application Integration Architecture will help us solve our problems of integrating our front and back office systems. By leveraging an open, standards-based architecture, we will have the flexibility to make discrete changes without disrupting the entire business process.” - Brian Simmermon, CIO of Subaru of America, Inc.
“At Ingersoll Rand we made a decision upfront to standardize our business on industry leading applications from Siebel and Oracle. Integrating front and back office solutions from different vendors with varying architectures can be a daunting task for any IT organization. It is for this reason we’re excited to see pre-packaged, standards-based integrations from Oracle.”
- Michael Macrie, Global Director, Back Office Technology
Sustainable Best of Breed IntegrationsWhat Oracle Customers Are Saying
Oracle Application Integration Architecture
A comprehensive, open standards based platform that integrates best in class applications through composite business processes.
Application Independent Design for Maximum Business Process Flexibility
• Focus on solving business problems, not the technology
• Utilize existing applications of your choice
• Create processes that evolve with your future needs
Application Integration ArchitectureKey Components
•Powered by Oracle Fusion MiddlewareHot pluggable, open standards based platform
•Best Practice Processes Optimize business performance leveraging Oracle’s extensive experience and best practices
•Process Integration PacksPre-built, out of the box, integrated Oracle Applications for quick implementation of business processes, without the risk. (i.e. Siebel CRM to Oracle E-Business Suite)
•Foundation PacksCreate custom business processes across any of your applications utilizing predefined, application independent object and service definitions
AIA Supports Your Path To FusionMove At Your Own Pace, Protect Your Investments
Application Integration ArchitectureIntegrated Best in Class Industry
Business Process
Fusion AppsThe Next Generation
Apps Unlimited New ReleasesMore functionality
Upgrade path to Fusion Apps
Foundation Pack
Foundation Pack Accelerates Your Move to SOA
Foundation Packs
SOA Reference Architecture
SOA Governance
SOA Programming Model
Enterprise Business Services
Application independent approach to building any-to-any integrations• Pre-built services library speeds time to value
• Best practice methodology reduces risk / improves your opportunities for SOA success
• SOA governance tools ensures control and visibility throughout your business process lifecycle
Predefined, Reusable Enterprise Business ServicesBuild Any-to-Any Applications Integrations
• Out of the box, library of reusable business services for cross application process automation
• Common semantics foundation to easily build, change and optimize business processes
• Building blocks and methodology to build your Enterprise Business Services
Prebuilt Reusable Services
Create Order Update Order Get Balance Query Products Utility Services…
Benefits
• Faster time to value
• Overcome SOA adoption challenges
• Lower cost of ownership
Prebuilt Enterprise Business Objects & ServicesBringing Applications Together thru a Common Language
“Only 5% of the Interface is a function of the middleware choice. The remaining is a function of Application Semantics”
• Standardized representations of business data• Rationalized across all Oracle applications• Standards compliant, adopting OAGIS, UN/CEFACT and ISO standards
• Extensible
BenefitsEasy to plug-in new
applicationsConsistent & better
information quality
Lower maintenance costs
BenefitsEasy to plug-in new
applicationsConsistent & better
information quality
Lower maintenance costs
CRM
Billing Shipping
ERP
Enterprise Business Object
CRM
Billing Shipping
ERP
Library of Enterprise Business Services
Order Fulfillment• Order to Cash• ATP Check• RMA
Logistics• Shipping Charges• Shipment Plan• Picking & Packing• Shipping Details
Procurement• Internal Orders
Telecommunications• Order to Bill• Customer Care• Revenue Management
Master Data Mgmt• Customer• Pricelists• Products
Asset Lifecycle Mgmt• Asset Tracking
Product Lifecycle Mgmt
• Engineering Change Order
Warehousing• Inventory Lookup• Product Configuration
The AIA DifferenceSOA Reference Architecture• Predefined best practice design patterns• Best practices for security & auditing• Guidelines for transaction processing• Model evolving services
Enterprise Business Services• Standardized across industry standards
(technical and content)• Defined right-sized business interface• Rationalized standards across Oracle Apps• Model for extensibility & verticalization
SOA Governance• Predefined governance policies &
guidelines• Infrastructure for SOA visibility, quality
and control
SOA Programming Model• Design templates & Code samples• Delivery of utility services• Developer guidelines• Guidelines for performance, scalabilty and
reliability
A B
C D
Leapfrog the Competition to a SOA Enterprise
S
S
S
S
S
S
S
S
S
S
S
S
S
SOA Projects
SOA Projects
SOA Projects
SOA Projects
Company SOA Projects over time…
Results in proliferation of services & technologies
MW
MW
MW
S
Leverage AIA to jumpstart your move to a standardized infrastructure
•Standardized common objects and services•Reference architecture and methodology
SOA Enterprise•IT Flexibility•Reusability•Lower development costs•Lower maintenance•Minimize P2P integrations•Minimize proprietary integrations•Closer business alignment
And Evolve to a True Enterprise SOA!
Costs
SpeedAgility
Oracle Delivers a Comprehensive Approach to Business Process Integration
1 2
3
45
6
Design Business Processes Identify Enterprise
Objects and Services
Select SOA Design Pattern
Implement Composite Business Processes
Monitor Service Level Agreements and KPIs
Evolve and Optimize
Customer Business
“Six Steps to SOA”
Pre-built Integrations Protect Your Investment
Pre-built integrations are sustainable Upgradeable and reusable foundation preserves changes Extensible design drives down development and maintenance costs
Your Extensions are Preserved Upgrade
CommonVersion
Powered by Fusion Middleware
Apps Bulk ELT
Adapters
Partners
B2B
RFID
SES
DB
Multi Protocol Routing
XSLTTransform
Enterprise Service Bus
NativeBPEL
Business Rules
Human Workflow
BPEL Process Manager
ROUTING & ORCHESTRATION
Messaging
UDDI
Policies
Security
Web Services Manager
Registry
Events AnalyticsBusiness
Monitoring System Monitoring
EMBAM BI
App DevFramework
&Web Center
JDeveloper
Analyst Tools
BPA Suite
AIA Foundation PackAIA Foundation Pack
J2EE Application Server
ODI
Process Integration Packs
Enterprise Business Service & Object Library SOA Governance
SOA ReferenceArchitecture
SOA ProgrammingModel
For More Information
• Contact your Sales Rep
• Visit www.oracle.com/aia
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Appendix