+ ImaginationScience
13 Incredibly Creative Examples
of Direct Mailand 10 reasons why
they POP
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What’s the hardest thing to do with a direct mail
piece?
Getting the recipient to open and read it! Here are examples that you can’t help but open!
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1.Make the piece tactile!
This mailer turns into a functional record player!
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1.Make the piece tactile!
This mailer drives the point home with cholesterol awareness
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2. Have the piece develop a sentimental connection!
Imagine stuffing your wallet with winnings from this casino!
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3. Establish an emotional connection
In this piece, the threat of home security becomes real and imminent
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4. Take the recipient on a journey!
Creativity can bring your experience into the hands of your customer
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5. Make it a hands-on experience!
In this example, the recipient puts in a little work and has a functional result they might tell friends about!
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6. Let it serve as a reminder
What better way to remember to get an oil change?
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7. Have a little fun with your customer!
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8. Incorporate Technology!
In this example, a video and an augmented reality experience accompany the mailer!
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9. Use the elements!
This amazing mailer changes color when exposed to the sun
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This amazing mailer reveals its message when run under water
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10. Have FUN!
The most important element of making a creative direct mailer is to
have fun!
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10. Have Fun!
This mailer from Land
Rover provides a “survival
Guide” that is printed on
edible paper with edible
ink!
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