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A Bombora Technologies Company
Managed DNS for Registrars
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What is DNS?
■ DNS is the phonebook of the internet
■ The DNS is the system that converts Domain Names (www.example.com) to I.P. addresses (192.0.2.1) to allow online content to be found
■ Domain Name Registrars traditionally provide both registration and DNS hosting services to ensure Domain Names can be activated and utilised online
■ DNS Hosting Services can be provided via a Registrars own internal network, or by outsourcing the service to a Managed DNS Hosting provider – such as ARI Registry Services
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Managed DNS for Registrars
www.example.comHosting of Top-Level zoneprovided by the Registry
Hosting of Second-Level zone provided by the Domain Name Registrar, ISP, Hosting Provider, internal client name-services or via an independent third party.
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Managed DNS for Registrars
www.example.com
DNS hosting is critical in the activation of web services including the website and mail services of an organisation.
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Product Opportunity
■ The provision of DNS hosting services is a critical opportunity for Registrars to:
□ Activate client zones to ensure domain name utilisation and client retention
□ Introduce additional revenues from complimentary services to domain name registration
□ Ensure their clients are protected by the increasing threats of today’s online world
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The Internet is Changing
■ The demands of the modern Internet grow day by day
□ Domain Name are exposed to online threats more than they ever have been before
□ For many, their DNS solution leaves them exposed
□ Little thought is placed on the importance of DNS in overall application performance
□ True DNS expertise is difficult to find, infrastructure investment can be cost prohibitive
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of organisations are likely to
adopt a premium DNS solution
in the next financial year66%discoverydns.com
BUSINESS IS RESPONDING
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*CIO Insights survey 2014
of organisations are extremely
likely to adopt a DNS solution
in the next financial year38%discoverydns.com
BUSINESS IS RESPONDING
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THREATS ARE INCREASING
DDoS risk mitigation is becoming more difficult…
7 HoursAverage length of service disruption*
*CIO Insights survey 2014
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THREATS ARE INCREASING
The $$$ are mounting…
$105,710Average cost of DNS Outage per hour*
*CIO Insights survey 2014
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Managed DNS: Market Trends
■ ARI Registry Services has conducted an analysis of the .com and .netTLD zone files.
■ The objective is to determine the proportion of total zones managed by premium DNS providers and the potential total opportunity presented by the introduction of Managed DNS services
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PREMIUM DNS: MARKET TRENDS
Sum of Estimated Revenue Volume of Zones
$36,000,000
$37,000,000
$38,000,000
$39,000,000
$40,000,000
$41,000,000
$42,000,000
$43,000,000
$44,000,000
$45,000,000
$46,000,000
NOV 2013 MAR 2014 MAY 2014 NOV 2014
1,250,000
1,300,000
1,350,000
1,400,000
1,450,000
1,500,000
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
NOV 2013 MAR 2014 MAY 2014 NOV 2014
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AusRegistry International Pty Ltd, trading as ARI Registry Services
ACN 103 729 620 ABN 16 103 729 620
A Bombora Technologies company
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