Download - 13 quick Rockford, IL ratings facts
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13 Quick Ratings Facts
Fall Ratings Period ‘13September 12 – December 4
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13 Quick Ratings Facts
• Why 13?• Because it’s more than 12 and less than 14• Warning: Watch out for making too many
conclusions as there was some shuffle in the market as WXRX, WGFB, WZOK, and WXXQ adjusted music throughout the ratings period
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13 Quick Ratings Facts
• Ratings are like fireworks• In the right hands, they’re beautiful and
powerful
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13 Quick Ratings Facts
• Ratings are like fireworks• In the wrong hands, they’re dangerous
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13 Quick Ratings Facts
• Fact #1– According to the Audit Bureau of Circulation, the
RR Star’s circulation as of December 2013 was 36,746
– B103’s total audience for the week is 40,000+• Monday-Sunday, 6a-12M
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13 Quick Ratings Facts
• Fact #2– B103 had a 68% increase in AM Drive listening• 6a-10a, M-F, W25-54
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13 Quick Ratings Facts
• Fact #3– B103 had a 69% increase in Midday listening• 10a-3p, M-F, W25-54• Ranked #3
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13 Quick Ratings Facts
• Fact #4– WZOK had a 35% decrease in AM Drive listening• Women 25-54• 6a-10a
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13 Quick Ratings Facts
• Fact #5– WZOK had a 42% decrease in Midday listening• Women 25-54• 10a-3p
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13 Quick Ratings Facts
• Fact #6– B103 was #2 in Morning Drive – A 43% Increase!• Women 35-64• 6a-10a
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13 Quick Ratings Facts
• Fact #7– WZOK had a 38% Decrease in Midday Ratings• W35-64• 10a-3p
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13 Quick Ratings Facts
• Fact #8– BOB-FM (95.3) had a 134% increase in total week
ratings• Adults 25-54• Monday – Sunday, 6a-12M
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13 Quick Ratings Facts
• Fact #9– 104-9 The X had an 11% increase in total week
ratings• Men 25-54• Monday – Sunday, 6a-12M
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13 Quick Ratings Facts
• Fact #10– 104-9 The X had an 28% increase in afternoon
drive ratings• Men 25-54• Monday – Friday, 3p-7p
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13 Quick Ratings Facts
• Fact #11– La Movida (1330 AM) had a cume audience of
11,300 for the total week• Adults 12+• Monday – Sunday, 6a-12M
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13 Quick Ratings Facts
• Fact #12– More people listen to La Movida (1330 AM) than
WROK (1440 AM)• Person 25-54• Monday – Sunday, 6a-12M• La Movida is at 6,700; WROK is at 6,500
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13 Quick Ratings Facts
• Fact #13– La Movida’s ratings are double WROK during
morning drive• Person 25-54• Monday – Friday, 6a-10a• La Movida is at 3.2; WROK is at 1.6
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13 Quick Ratings Facts
• This is only the beginning• We’re making transformative improvements
to our operation for the long-term – not just temporary or transitional improvements
• I’m glad you’re all along for the ride!