Download - 130416 moa-gamification-in-marketing
![Page 1: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/1.jpg)
MOA Gamification @rutgerteunissen
GAMIFICATION in practice
![Page 2: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/2.jpg)
MOA Gamification @rutgerteunissen
(serious) Games
Gamification PARTS WHOLE
Gamification is applying game thinking and game mechanics to non-game contexts
![Page 3: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/3.jpg)
MOA Gamification @rutgerteunissen
GAMIFICATION IS ENRICHMENT CHALLENGE ACTION FEEDBACK PROGRESSION
![Page 4: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/4.jpg)
MOA Gamification @rutgerteunissen
“NOT THE CARROT BUT THE HUNT”
![Page 5: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/5.jpg)
MOA Gamification @rutgerteunissen
“IT’S NOT ABOUT THE PRINCESS”
![Page 6: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/6.jpg)
MOA Gamification @rutgerteunissen
A STORY OF TEMPTATION, OPPORTUNITIES AND CHALLENGE
![Page 7: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/7.jpg)
MOA Gamification @rutgerteunissen
UNLIMITED ENGAGEMENT
![Page 8: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/8.jpg)
MOA Gamification @rutgerteunissen
I want that!
![Page 9: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/9.jpg)
MOA Gamification @rutgerteunissen
WELCOME GAMIFICATION
![Page 10: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/10.jpg)
MOA Gamification @rutgerteunissen
Gartner Report 2011
Top of the Hype Cycle
70% of organizations have > 1 gamified application by 2014
![Page 11: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/11.jpg)
MOA Gamification @rutgerteunissen
GAMIFICATION IS MORE THAN BADGES REWARDS WINNING
Easy?
![Page 12: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/12.jpg)
MOA Gamification @rutgerteunissen
Gartner Report 2011 2012
80% of implementations will fail by 2014 due to bad design
![Page 13: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/13.jpg)
MOA Gamification @rutgerteunissen
Copy-paste gamification does not lead to engagement
![Page 14: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/14.jpg)
MOA Gamification @rutgerteunissen
How to implement it?
![Page 15: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/15.jpg)
MOA Gamification @rutgerteunissen
NO EASY APPROACH
![Page 16: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/16.jpg)
MOA Gamification @rutgerteunissen
4 TIPS
![Page 17: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/17.jpg)
MOA Gamification @rutgerteunissen
1. Keep it simple
![Page 18: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/18.jpg)
MOA Gamification @rutgerteunissen
![Page 19: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/19.jpg)
MOA Gamification @rutgerteunissen
![Page 20: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/20.jpg)
MOA Gamification @rutgerteunissen
![Page 21: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/21.jpg)
MOA Gamification @rutgerteunissen
![Page 22: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/22.jpg)
MOA Gamification @rutgerteunissen
![Page 23: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/23.jpg)
MOA Gamification @rutgerteunissen
Selfdestructive
![Page 24: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/24.jpg)
MOA Gamification @rutgerteunissen
2. Beware of extrinsic motivation
![Page 25: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/25.jpg)
MOA Gamification @rutgerteunissen
![Page 26: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/26.jpg)
MOA Gamification @rutgerteunissen
3. Truly hit their motivation
What drives me?
Who am I?
![Page 27: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/27.jpg)
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
Bartle model, 1996
![Page 28: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/28.jpg)
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
![Page 29: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/29.jpg)
MOA Gamification @rutgerteunissen
![Page 30: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/30.jpg)
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
![Page 31: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/31.jpg)
MOA Gamification @rutgerteunissen
It all starts wrong /// We need love, not steroids
![Page 32: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/32.jpg)
MOA Gamification @rutgerteunissen
Epic meaning
Progression
Discovery
Collections
Lottery
Challenges
Random acts
Customization
![Page 33: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/33.jpg)
MOA Gamification @rutgerteunissen
![Page 34: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/34.jpg)
MOA Gamification @rutgerteunissen
4. Use the right Gamification SET
TOOLS ELEMENTS SYSTEM
POINTS
LEVELS
PROGRESS
RULES
WIN
STATUS
COLLABORATION
SURPRISE
LEADERBOARD
ACHIEVEMENTS
PROGRESS BAR
LOTTERY
![Page 35: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/35.jpg)
MOA Gamification @rutgerteunissen
CHALLENGE
LEV
EL
SKILL LEVEL
![Page 36: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/36.jpg)
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
![Page 37: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/37.jpg)
MOA Gamification @rutgerteunissen
Epic meaning
Progression
Badges
Leaderboard
Status
Challenges
Rewards
Instant feedback
![Page 38: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/38.jpg)
MOA Gamification @rutgerteunissen
![Page 39: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/39.jpg)
MOA Gamification @rutgerteunissen
![Page 40: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/40.jpg)
MOA Gamification @rutgerteunissen
MARIO SAYS…
![Page 41: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/41.jpg)
MOA Gamification @rutgerteunissen
Gamification is not a game Gamification is about enriching Not the carrot but the hunt There’s no easy trick…
![Page 42: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/42.jpg)
MOA Gamification @rutgerteunissen
Keep it simple Beware of extrinsic motivation Truly hit their motivation Use the right gamification SET
![Page 43: 130416 moa-gamification-in-marketing](https://reader033.vdocument.in/reader033/viewer/2022060107/554c64b4b4c905f76f8b47ea/html5/thumbnails/43.jpg)
MOA Gamification @rutgerteunissen
?