Download - 140926 harmonic | agency intro
We are a specialist entertainment marketing unit that directly represents talent using agency-based strategic thinking and creativity. !
We create stronger engagement between bands, brands & fans around compelling experiences, content, new products and fan channels. !
We are
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Working in close partnership with Quest & Artist Nation’s management teams and artists to source and deliver strategic thinking to brand partnerships and fully manage those partnerships from concept through to delivery. !
Backed by a global marketing services network in a hundred countries. !
Offices in London and NYC. LA to follow end 2014
A partnership with Artist Nation & Quest Management –
Representing the Artist Nation roster –
‣ STRATEGIC & CREATIVE DIRECTION ‣ BRAND-BUILDING & IP DEVELOPMENT ‣ COMMUNICATIONS PLANNING ‣ RIGHTS NEGOTIATION ‣ MULTI-PLATFORM CONTENT PRODUCTION ‣ LIVE BRAND EXPERIENCES ‣ SOCIAL PR, DATA & AMPLIFICATION
A wealth of experience in international music-based brand partnerships, IP and Social Media
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Work highlights –
REEBOK Launching the RBK brand with Jay-Z
& 50 Cent
EVIAN Endorsement deal with
Kylie to bring to life ‘Live Young’ proposition
MOTOROLA Production, promo &
broadcast of ‘Red Square’ concert in
Leicester Sq with The Scissor Sisters & Kylie
RIVER ISLAND Launching Rihanna’s fashion collection at
River Island
ONE DIRECTION Launching the debut fragrance from the
world’s biggest boyband
COCA COLA Leading Coke’s global
music strategy around the 2012 Olympics
with DJ Mark Ronson
Putting data at the heart of the equation –
SOCIAL DATA!BUILD SUPER-FAN BASE!
INCREASE BRAND RELEVANCE!
INCREASE FAN ENGAGEMENT!
VIEWS, GEO-RELEVANCE, EFFECTIVENESS!
CREATE PRODUCTS & SERVICES THAT FANS WANT!
Social'data'is'the'vital'ingredient'of'effec3ve'consumer'engagement.'Unique'access'to'data'sources'and'collabora3on'with'specialist'analy3cs'partners'allow'us'to'unlock'and'exploit'that'data,'genera3ng'genuine'ROI'for'ar3st'and'brand'partners'
TRACK & ANALYSE!BRAND FIT, ROI, SCALE, TERM, CONTENT, CREDIBILITY!
With the right strategic direction there are more opportunities than ever for brands to use music at the heart of audience engagement !
However the complexity of working with international artists, rights holders & audiences requires a specialist approach, combining commercial innovation with marketing expertise.
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Creating harmony between bands, brands and fans is why we are here.
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We are
Appendix: Artists roster
Paul McCartney Arcade Fire Lykke Li Noah and the Whale Mick Hucknall/ Simply Red La Roux Klaxons Mikky Ekko Marina and the Diamonds Zibra MDNT James Arthur Suede Bill Wyman
Simple Minds Damien Ike Richard Reed Parry PaperCrows Sam Bailey Tamera Foster Rizzle Kicks jm Caesar Rixton Beth Mendes Juce Woz Gorgon City Joel Compass Redlight Rudimental
Pharrell Williams My Nu Leng Thomas Jules Kidnap Kid Mystery Jets Liv Annie Mac Wretch 32 George the Poet Jacob Banks Knox Brown Everything Everything Kodaline Lianne La Havas Tom Odell Plan B
Jess Glynne Elderbrook Tribes Madden Brothers Rivers Cuomo Chris Cornell/Soundgarden Hollywood Undead Sum 41 Better Than Ezra Nick Ruth The Wild Feathers Bad Things Chrissie Hynde/Pretenders One Republic
Jay Z Beyonce Calvin Harris Grimes Kylie Minogue Rihanna Rita Ora Shakira Timbaland Nero John Mills Ben Harrison Willow Smith Deadmau5 Elijah Blake Haim Sasha