A/B testing is a strategy in marketing in which two
versions, A and B, (the Control and the Treatment) are tested
against each other.
#5. Eric Siu from Treehouse found his ad Cost per Acquisition (CPA) was
stubbornly floating around $60…
#6. People on TreeHouse’s library page weren’t signing up. At first they tested changing the color of the signup button from
grey to green, but with no change…
Having their main navigation bar (and signup button) scroll with
the reader increased conversions on the page by
138%
#8. A software company’s testing of a 14-day trial versus
their original 30-day trial resulted in no change in
conversions. But…
#10. President Obama’s 2008 presidential election tested their
media on display and call-to-action button combinations…
Combining an image of the Obama family with the CTA
‘Learn More’ increased sign-ups by 40.6%, an increase worth 60
million dollars and 288,000 volunteers.
#11. For their ‘Get a Live Demo’ CTA button, Hubspot tested a more dynamic sprocket image against standard rectangular
buttons…
#12. Even though they offered free trials, email marketing
company GetResponse had only the ‘Buy Now’ CTA on their
homepage…
Adding a ‘Free Trial’ option increased free accounts by 158.6%, with no negative
influence on their paid accounts results
#13. In 2012 Ecommerce site Express Watches added a ‘SEIKO authorized dealer-site’ trust sign on their home page. It increased
conversions by 107%. But…
In 2013 they made the trust sign even more obvious and added a
‘why we’re trusted’ box. This increased conversions by
another 58.39%
#14. Data protection company Veeam Software changed their CTA ‘Request a Quote’ in order to increase clck-through-rate…
#15. Wishpond recently A/B tested our Sweepstakes App
landing page. Moving the ‘Create my Free Account’ CTA
button from the top right to the middle left resulted in…
monetate.comiterativepath.wordpress.com
pardot.comadpushup.com
event360.comblog.hubspot.com
visualweboptimizer.comcorp.wishpond.com
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