1990 2000 2010

Data Warehousing

“Get the data”Business

Intelligence

“Use the data”

Performance Management

“Optimize performance”

Analytics

“Drive processes”User Evolution

Vendor EvolutionOLAP

Web BI

Interactive Reports

Dashboards

Visual A

nalysis

Mobile

BI C

loud BI S

earch BI

BI Suites/Platforms

Low-cost BI

Self-service BI

Embedded BI

ETL Engines Real-time DI

All in One

D

ata Services

Self-S

ervice DI

ETL

ELT/CDC

D

I Platfo

rms

Data Virtualiza

tion

Cloud DI

SMP

MPP

DW Appliance

A

nalytic Platfo

rm

Hadoop

Scale up Scale out

All-in

-One In

-database analytics NoSQL

Grids

Virtu

alizatio

n M

ulti-core

RAM

SSD

Private/public cloud

P

rice-performance

BI goes mainstream2007