Download - 20 year marketing plan by raymund pinon
Kingdom CaravanKingdom Caravan20-Year Marketing Plan20-Year Marketing Plan
Raymund C. PiñonJune 2012
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Daily Rounds Mission-Vision Roles and Goals Marketing Plan Metrics
End in Mind Servant of the Kingdom – Superlative recognition
from my King
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Glorifying God and Advancing His Kingdom
Mission-Vision My purpose in life is to glorify God and advance
His kingdom. I do this by obeying the great commission: “Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you and lo I am with you always, even to the end of the age.”
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
I align daily…
Spiritual
Child of God, servant, steward
Family Loving husband and father, faithful son, good brother
Social Loyal friend
Professional Helpful and reliable colleague
Personal Caring for my spiritual, intellectual, social and physical well-being
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Winning entails integrity – Being who you really are in whatever role
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Loving Husband
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Loving Father
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Faithful Son
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Good Brother
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Volunteer Church Worker
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Helpful and Reliable Professional
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Loyal Friend
Servant of the Kingdom Servant of the Kingdom Raymund C. PiñonRaymund C. Piñon
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Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
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FellowshipFellowshipLos BaLos BañosñosJune 2012June 2012
C.C.
1. Developing strategies and plans
What is God’s will and plan for my life? “Lord, teach me to number my days that I may gain a
heart of wisdom.”
2. Capturing marketing insights Man is not a physical being having a spiritual experience.
Man is a spiritual being having a physical experience “Lord, even before I was born, You knew me…And in
Your book they all were written, the days fashioned for me, when as yet there were none of them.”
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Marketing Management7 Tasks of Marketing (Kotler and Keller)
3. Connecting with customers
Who are the people that I care about ? What do they value? How do they see the value I try to add to them?
“The harvest is plentiful but the laborers are few; pray the Lord of the harvest send laborers to His vineyard.”
4. Building strong brands What strengths should I capitalize on? Business analysis,
marketing, events management, social entrepreneurship, product development, communications, brand management.
What weaknesses should I try to improve on? How do I present myself to the world? What do people gain
from their association with me? “I can do all things through Christ who strengthens me.”
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Marketing Management7 Tasks of Marketing (Kotler & Keller)
5. Shaping the marketing offer
I work to provide for my family’s needs, spend time with them, communicate, express my love for them, help them in times of need
I work with church volunteers to feed street children, teach them God’s word, tutor them and assist in helping their parents start livelihood programs
I am a volunteer worker for NGOs that espouse the cause of poverty alleviation and social entrepreneurship
I spend time in prayer and meditation to connect with God and strengthen my relationship with Him. I drink plenty of water, exercise, eat a healthy diet, manage my stress, get enough rest and study MBA
I use social media to keep in touch with friends, classmates, former colleagues, org-mates, acquaintances
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Marketing Management7 Tasks of Marketing (Kotler & Keller)
6. Delivering value
Being there at the point of need; Being accessible and available Delivering tangible contributions; Making and keeping promises Articulating my vision and values “Not by strength, nor by might, but by My Spirit says the Lord.” “Trust in the Lord with all your heart and lean not on your own
understanding; in all your ways acknowledge Him, and He will direct your path.”
7. Creating long-term growth Not being afraid to face the unknown “The fear of the Lord is the beginning of wisdom.” “For the Lord gives wisdom; from His mouth come knowledge
and understanding.”
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Marketing Management7 Tasks of Marketing (Kotler & Keller)
Today 54 years old Wife and 5 kids Nearing empty nest MBA to prepare for
second career after retirement
Volunteer for church and NGOs
End in Mind Successful
businessman Consultant Teacher Social entrepreneur Expanded church
ministry locally and globally
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Journey and Destination
Being proactive Beginning with the end in mind Putting first things first Thinking win-win Seeking first to understand before being
understood Synergizing Sharpening the saw
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Metrics for success
As a servant of the King, I succeed as God’s
purposes and plans for my life are fulfilled. The closer I walk with my God, the more blessed I become. My relationship with God sets the tone for my relationship with others. I can love God only because He first loved me; and I can only love others because I have received God’s love first. In the end, as I serve to glorify God and to advance his kingdom, I look forward to the day when I will hear my master say to me: “Well done, good and faithful servant. You were faithful over a few things, I will make you ruler over many things. Enter into the joy of your Lord.”
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world
Success is being faithful in the little things
Kingdom CaravanKingdom Caravan20-Year Marketing Plan20-Year Marketing Plan
Raymund C. PiñonJune 2012
Servant of the KingdomServant of the Kingdom
Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world