Download - 2010 District 7070 Conference - Social Media
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Rotary & Social Media
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Digital Native?
A new kind ofHide-n-Seek
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What we’re talking about
• How to use social media for Rotary
• How to make a Facebook Page
• Social media etiquette
• A closer look at “the big three” of social media
Facebook Twitter LinkedIn
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What’s the Return?
http://www.youtube.com/watch?v=ypmfs3z8esI
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How can we useSocial Media for Rotary?
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Looking atRotary International
RI has a page at rotary.org that describes how they use social media.
90,479 “Likes” of Facebook Page
51,750 Twitter Followers
599,704 YouTube Upload Views
11,623 members on LinkedIn
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What can clubs do?
• Get accounts!
• Create a Facebook page for your club
• Create a Page for annual events
• Use LinkedIn to connect with other Rotarians
• Use social media across channels
• Membership
• Get your members involved!
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Facebook Tips
• Have a social media plan and stick to it!
• Facebook is for your friends
• To connect outside your circle of friends, make pages or groups
• Pay attention to your audience, responses must be timely and respectful
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Facebook Pages
• Pages are perfect for your club
• Use Pages for annual events
• Easy way to engage people interested in what your club does
• Pages are public
• Pages get indexed by search engines
• Pages have insights
• Pages are easily promoted
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Facebook Social Plugins
Places Activity Feed Like Box
Like Button
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Twitter Tips
• Take advantage of @rotary7070
• Make an account and follow
• Post tweets with links
• Retweet
• Use the hash tag
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Twitter Helpers
• HootSuite
• TweetDeck
• Gist
• Built in to smart phones
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LinkedIn Tips
• Make sure your profile is accurate, up-to-date and complete
• Claim your company/club
• Add all business contacts
• Join relevant groups, participate in the conversations
• Share your knowledge openly
• Use it to recruit
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LinkedIn Widgets
• Add follow us buttons
• Add profile badges
• Add share buttons
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Wrap Up
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What About Privacy?
• They only know what you tell them
• Be mindful of allowing apps to access your profile
• Keep your private life private
• All sites will eventually have security issues
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Social Media Etiquette
• Have complete profiles;
• Write posts offline;
• Offer information of value;
• Look at the people who friend/connect/follow you;
• Connect with business contacts;
• Take complaints to e-mail;
• Share things you find interesting;
• Keep profiles up to date.
DO DON’T• Be friend crazy;
• Be fake or rude;
• Send frivolous requests;
• Post private information in public;
• Use l33t speak;
• Respond off-the-cuff;
• Post things you wouldn’t want your mom or your kids to see;
• Think that people aren’t listening;
• Just “aggregate” other content.
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The Future is MobileSocial Media in Your Hands
• Mobile apps
• Tablets
• Location based
Always on, always available, always with you.
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• flowtown.com/blog
• touch.facebook.com (for Places)
• facebook.com/username
• facebook.com/nonprofits
• slideshare.net
Resources
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Finding Me
Rotary: [email protected]
Work: [email protected]
Twitter: @widgetapps
Transforming your ideas into useful solutions.
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Thank You