Download - 2010 NYC BAPI presentation
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powered by
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Matthieu HouleDirector - Mobile & Platform
@matthieuhoule
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:who we are
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11.5M Unique Monthly Visitors
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Mobile is Sexy
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20%of our Searches will be conducted
on Mobile devices by the end of 2010
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PurposeExecutionEvangelism
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…so why an API?
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“The smartest people are always somewhere else.”
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• Accelerating Development & Innovation
• Converting Competitors Into Partners
• Extending our Business Model (Reach)
What’s in it for our Company?
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Year 1 Targets
Sign-Ups
1,000Active
250Mashups/Apps
50
# Business Searches
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30%of our Mobile Searches Will Come from
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Simple is beautiful
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L cal Content+
$
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1,500,000 Business ListingsProfiles, Pictures, Videos
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2,250 B2B Sales People
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PurposeExecutionEvangelism
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…build block by block, before run
Illustration by glennz.com
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Building the PORTAL
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Building the TEAM
• Community Management• Business Development • Dedicated Tech Resources
Internal
• Public Relations• Beta Partners
External
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PurposeExecutionEvangelism
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Segmentation
Seed
Startup
The Big Deals
Influence Decreases
Longer Term Payoff
Impa
ct
Time
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Launch – our coming out party at FITC
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Supported by social
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PurposeExecutionEvangelism