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Prepared By the ZTA Market Research and Product Development Division
E-mail:[email protected] Website: www.zimbabwetourism.net
mailto:[email protected]:[email protected]://www.zimbabwetourism.net/http://www.zimbabwetourism.net/http://www.zimbabwetourism.net/mailto:[email protected] -
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CONTENTS PAGE
DEFINITIONS 2
GLOBAL ECONOMIC OVERVIEW 3
GLOBAL TOURISM OVERVIEW 5
NATIONAL ECONOMIC PERFORMANCE 7
OVERVIEW OF THE TOURISM SECTOR IN ZIMBABWE 11
TOURISM ECONOMIC INDICATORS 13
ANALYSIS FOREIGN TOURIST ARRIVALS 16
Long Term Trend in Perspective 17Trend of Foreign Tourist Arrivals, Africa vs. Overseas 2007 2011 18
Foreign Tourist Arrivals by Source Country: 2011/2010 19
Arrival Market Shares by Region 2011/2010 21
ANALYSIS OF TOURIST ARRIVALS BY SOURCE MARKET 23
Top Ten Overseas Markets: 2011/2010 28
Top 10 African Markets: 2011/2010 39
Major Declining Global Markets: 2011/2010 30
PROFILE OF FOREIGN TOURISTS 31
Purpose of Visit: 2011/2010 33
Mode of Transport 33
AIRLINE STATISTICS 35
ACCOMMODATION UTILIZATION STATISTICS 38
Hotel Occupancy Statistics 39
Lodge Occupancy Statistics 43
TOURISM RECEIPTS 47
NATIONAL PARKS & WILDLIFE STATISTICS 49
NATIONAL MUSEUMS & MONUMENTS STATISTICS 53
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For reasons of comparability and consistency the Zimbabwe Tourism Authority uses
International definitions as given by World Tourism Organization. Some of the definitions used
are:
Tourist: A visitor who stays at least one night in a collective or private accommodation in the
country visited (Recommendations on Tourism StatisticsUNWTO1993).
Visitor: Any person who travels to a country other than that in which he/she has his/her usual
residence but outside his/her usual environment for a period not exceeding 12 months and whose
main purpose of visit is other than the exercise of an activity remunerated from within the
country visited (recommendations on Tourism StatisticsUNWTO1993.
Same day visitor: A visitor who does not spend the night in a collective or private
accommodation in the country visited.
Arrivals: All data refer to arrivals and not actual number of people traveling. One person
visiting the same country several times during the year is counted each time as a new arrival.
Likewise the same person visiting several countries during the same trip is counted each time as
a new arrival.
AABBBBRREEVVIIAATTIIOONNSSAAAAAA --The highest possible rating assigned to the bonds of an issuer by credit rating agencies.
IICCTT --Information Communication Technology.
IIRRTTSS 0088 --International Recommendations for Tourism Statistics 2008.
IITTUU --International Telecommunications Union.
MMWWMega Watt.
UUAAEEUnited Arab Emirates
UUNNWWTTOOUnited Nations World Tourism Organization.UUSSAAUnited States of America.
ZZTTAAZimbabwe Tourism Authority
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The world economy is estimated to have
grown by 4% in 2011. Coincidentally, the
global increase in arrivals matches the
global economic growth in 2011.
Thus the performance of tourism is to a
great extent determined by the performance
of the global economy, although sometimes
the phenomenal growth of the tourism
industry can defy this notion.
In general, all nations recorded growths
which are however not as substantial as the
previous year (2010).
Global Economic Growth 2010
2012
(Percentage)
The Advanced economies showed a slow
economic growth (1.6%) with some of the
bigger economies, most notably the Euro
zone and the USA to an extent experiencing
crisis into the last half of 2011 proceeding
into 2012. The crisis began with the
discovery that some nations such as Ireland,
Portugal, Italy and Greece couldn't pay their
debts and this threatened to engulf the Euro
zone and other nations like USA to an
extent. This saw Europe's strongest nations
using the Euro's AAA bond credit rating to
borrow and spend far beyond their means in
bailing out the ailing nations.
The Euro zone crisis spilled over other
economies as well causing a general
slowdown. Developing and emerging
economies also had their growth slowed
from 7.3% in 2010 to 6.4% in 2011. To an
extent this was a result of the devastating
natural disasters in Asia and impacts of
socio-political unrest in the Middle East and
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some northern parts of Africa. It is however
worth to note that the economic growth in
developing and emerging markets was 2
percentage points above the world average
more so in the
emerging Asian markets (including China)
which registered 8.2% growth.
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According to the latest UNWTO Worl d Tour ism
Barometer, International tourist arr ivals grew
by over 4% in 2011. Growth is expected to
continue in 2012 with International tourist
arr ivals bill ed to reach the mi lestone one bill ion
mark later in the year.
International tourist arrivals grew by 4.4% in
2011 to a total 980 million, up from 939 million
in 2010, in a year characterized by a stalled
global economic recovery, major political
changes in the Middle East and North Africa and
natural disasters in Japan. By region, Europe
(+6%) was the best performer, while by sub
region South-America (+10%) topped the
ranking.
Contrary to previous years, growth was higher in
advanced economies (+5.0%) than in emerging
ones (+3.8%), due largely to the strong results in
Europe, and the setbacks in the Middle East and
North Africa.
The tourism sector is currently directly
responsible for 5% of the worlds GDP, 6% of
total expor ts. I t employs one out of every 12
people in both advanced and emerging
economies.
Regional Trends
Europe
Despite persistent economic uncertainty, tourist
arrivals to Europe reached 503 million in 2011,
accounting 51% of global international tourist
arrivals. Central and Eastern Europe and
Southern Mediterranean destinations (+8%
each) experienced the best results. Although
part of the growth in Southern Mediterranean
Europe resulted from a shift in traffic away from
the Middle East and North Africa, destinations in
the Mediterranean also profited from improved
outbound flows from markets such as
Scandinavia, Germany and the Russian
Federation.
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Asia and the Pacific
Asia and the Pacific (+6%) was up by 11 million
arrivals in 2011, reaching a total of 216 million
international tourists. South Asia and South-East
Asia (both +9%) benefited from strong intra-
regional demand, while growth was
comparatively weaker in North-East Asia (+4%)
and Oceania (+0.3%), partly due to the temporary
decline in the Japanese outbound market.
TheAmericas
The Americas (+4%) saw an increase of 6
million arrivals, reaching 156 million in total.
South America, up by 10% for the second
consecutive year, continued to lead growth.
Central America and the Caribbean (both +4%)
maintained the growth rates of 2010. North
America, with a 3% increase, hit the 100 million
tourists mark in 2011.
Africa
Africa maintained international arrivals at 50
million, as the gain of two million by Sub-
Saharan destinations (+7%) was offset by the
losses in North Africa (-12%). The Middle East
(-8%) lost an estimated 5 million international
tourist arrivals, totaling 55 million. Nevertheless,
some destinations such as Saudi Arabia, Oman
and the United Arab Emirates sustained steady
growth.
Global Prospects for 2012
UNWTO forecasts international tourism to
continue growing in 2012, although at a slower
rate. Arrivals are expected to increase by between
3% to 4%, reaching the historic one billion mark
by the end of the year. Emerging economies will
regain the lead with stronger growth in Asia and
the Pacific and Africa (4% to 6%), followed by
the Americas and Europe (2% to 4%). The
Middle East (0% to +5%) is forecast to start to
recover part of its losses from 2011.
These prospects are confirmed by the UNWTO
Confidence Index and expectations are that the
tourism industry will perform positively in 2012,
though somewhat weaker than 2011.
Governments urged to facilitate travel
As destinations worldwide look to stimulate
travel demand under pressing economic
conditions, UNWTO is urging governments to
consider advancing travel facilitation, an area in
which in spite of the great strides made so far
there is still much room for progress. UNWTO
advises countries to make the most ofinformation
and communication technologies in improving
visa application and processing formalities, as
well as the timings of visa issuance, and to
analyze the possible impact of travel facilitation
in increasing their tourism economies.
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Zimbabwes economy is estimated to have
grown by 9.3% in 2011 with a slight increase
projected to take it to 9.4% in 2012. The 2011
growth was against a backdrop of positive
performance in sectors such as agriculture,
mining, tourism, finance, and energy.
According to the budgetary statement, the
mining and agricultural sectors greatlybenefited from firm international commodity
prices in the year 2011.
Tourism a grew by 10.3% in 2011 with the
sector expected to increase by a further 13.7%
in 2012. This places the sector as the fourth
fastest growing after mining (25.8%), finance
and insurance (24%) and electricity and water
(12.4%).
The projected star performance in 2012 is
expected to be underpinned by further positive
performance in finance, which is expected to
grow by 23%, mining 15.8%, tour ism 13.7%,
agriculture 11.6%, manufacturing 6% and
transport and communication 6%.
Sectoral Analysis
Tourisma
The distribution, hotels and restaurant sector
has seen a rapid growth of 10.3% in 2011,
being higher than the growth of 0.5 in 2010. It
should be noted that this can be attributed to
growth in both the distribution and tourism
subsectors.
Success from the aggressive marketing efforts
by ZTA including the re-branding of the
Economic Growth 2010 - 2012
2011 Rank 2010 2011 2012 (Projected)
Mining 1 47% 25.8% 15.8%
Finance and Insurance 2 0.5% 24.0% 23.0%
Electricity and Water 3 1.5% 12.4% 4.9%
Distribution, Hotels and
Restaurants
4 0.5% 10.3% 13.7%
Agriculture 5 33.9% 7.4% 11.6%
Transport and Communication 6 0.1% 5.5% 6.0%
Manufacturing 7 2.7% 3.5% 6.0%
Construction 8 1.5% 1.0% 1.5%
Real Estate 9 0.9% 1.0% 1.5%
Overall Economy 8.1% 9.3% 9.4%Source:Ministry of Finance
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destination to Zimbabwe: A World of
Wonders, coupled with the self-evident
reduction of internal political disharmony over
the last 35 months, have seen the tourism
sector continue to improve in its performance.
Besides international tourism, the increased
disposable income among the local residents
has also seen an increase in domestic tourism
throughout the country.
The successful bid by Zimbabwe to co-host the
2013 United Nations World TourismOrganisation General Assembly with Zambia,
is a positive development for the country as
this event will provide a strong marketing
platform for the destination.
Mining
The 2011 growth for the mining sector is
estimated at 25.8%, marginally down on the
initial forecast of 33%. This places mining as
having been the fastest growing sector for the
country in 2011. The improved output in gold,
nickel, platinum and proceeds from diamonds
($122 million as of November 2011) have
contributed much to this growth. In 2012,
mining is anticipated to remain the major
driving force behind overall economic growth
despite the anticipated slower growth of 16%.
Mining is expected to benefit from further
private capital injections, firm international
commodity prices and anticipated initiatives to
minimize electricity supply interruptions.
Financial Services
Over the last 3 years developments in the
financial sector have been progressively
upwards, with the deposit base now estimatedat US$3.3 billion as of September 2011. In
2012, the deposit base is estimated to be above
US$3.8 billion, of which about 80% will be
available for lending. Lending to the
productive sectors grew to US$2.59 billion
over the period, constituting 78.4% of total
deposits. Primary beneficiaries were in thesectors of agriculture (18%), manufacturing,
(20%), distribution (19%) and mining (6%).
The performance of the finance and insurance
sector has in part to do with high lending
interest rates charged by financial institutions,
of about 15-30% per annum as compared to
deposit interest rates of as low as 0.2% per
annum.
Electricity
Notwithstanding targeted and on-
going rehabilitation programmes at Hwange,
Kariba and smaller thermal power stations,
inadequate power supply remains a major
challenge for economic recovery. The tourism
sector is by no means spared from this
challenge.
The targeted power supply of 1 600 MW in
2011 remained a challenge to achieve, as only
an average of 1 105 MW was reached by closeto the end of the year. In 2012, electricity
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output is projected at 1 244 MW, reflecting
only a 4.5% growth from 2011, a far cry from
the power supply levels required to drive
sustainable and increased production activity.
Power supply constraints remain a major noose
around the economy. Uninterrupted electricity
supply will, however, hinge on sustained
investments in power generation and
transmission which will require the
contribution of all beneficiaries.
However, despite these challenges, electricityand water combined increased in their
economic performance by 12.4% in 2011.
Agriculture
Agriculture grew at a slower rate in
2011(7.4%) than in 2010 (33.9%). This is
mainly resulting from a sluggish growth in themajor crops, tobacco, maize, cotton and sugar
in 2011 compared to 2010. The expected
growth of the agricultural sector of 11.6% in
2012, hinges on private and public financing,
as the sector requires more than US$2 billion
annually to fully take advantage of its potential
growth.
Manufacturing
Further recovery in both agriculture and
mining have had positive spill over benefits for
the manufacturing sector which recorded a
growth of 3.5% in 2011. This trend is expected
to continue with the manufacturing sectorprojected to register a 6% growth in 2012.
Developments during the first half of the year
to June 2011 indicate that overall average
capacity utilization in the manufacturing sector
improved to about 57.2%, compared to 43.7%
in 2010. Capacity utilization in some of the
higher performing sub-sectors is set to
significantly improve, from current average
levels of around 65%.
However, capacity utilization in such sub-
sectors as clothing, textiles and printing is set
to remain poor, with levels of as low as 20%anticipated in some industries. Major factors
constraining capacity utilization include low
product demand, obsolete machinery
susceptible to frequent breakdowns, lack of
working capital and raw materials.
I nf ormation Communication Technology
Despite the overall growth of 5.5% for the
transport and communication sector combined,
Information Communication Technology
(ICT) sub-sector remains one of the fastest
growing sub-sectors of the economy.
According to the International
Telecommunications Union (ITU), Zimbabwewas ranked 124 out of 152, jumping four
places from the 128 it was in 2008.
Concurrently, the voice penetration rate or
tele-density, has improved, reaching 68% in
2011, of which mobile penetration accounted
for 65%, making Zimbabwe one of the
countries with the highest rates alongside
South Africa, Botswana, and Mozambique.
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However, the internet penetration rate at
around 13% remains below the international
levels of 26.6%, although above the regional
average of 11%. Cumulatively, the three
mobile service providers share close to 8.1
million subscribers, up from 7.7 million last
year
Transport
Ai r
Operational problems which have grounded
the national Airline pose a great challenge to
accessibility of the destination. More so, with
regards to servicing of domestic routes, seeing
there is no other competing airline on the
domestic scene. This again cripples the
competitiveness of the country as a tourist
destination.
Rail
Rail transport is the most competitive mode of
transport for bulk goods internally, and with
external markets. The poor state of our rail
transport system and network continues to
undermine the competitiveness of
Zimbabwean goods in foreign markets. Major
challenges at the National Railways of
Zimbabwe (NRZ) relate to run-down track,
obsolete signaling systems and rolling stock.
Improvements in these areas could see the
sector performing better.
Inflation Developments
Since the inauguration of the current Inclusive
Government 3 years ago, inflation
management and oversight remains the apex of
the countrys macro-economic targets, with the
annual inflation which started the year at 3.5%
remaining suppressed and increasing slightly
to 4.2% as of October 2011.
The major drivers of inflation in 2011 have
been housing and rental costs, alcohol and
food according to the Ministry of Finance. A
sharp increase of 0.5% was recorded in food
prices between August and September
following review of import duties.
International oil prices have been volatile and
mostly on the decline from April 2011.
However, there was no corresponding
movement in domestic prices reflecting this
trend.
The price developments in Zimbabwe to a
great extent also reflect the economic
integration pattern between Zimbabwes
economy and that of South Africa, which is a
major source of imports to Zimbabwe.
Note:aIn the national accounts Distribution Hotels And Restaurants is considered as Tourism. This however includesdistribution, which is less of tourism and excludes other subsectors e.g. tour operations and safari operations, hence theneed for a Tourism Satellite Account (TSA) to capture the true contribution of tourism to the economy.
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Tourist Arrivals
In line with the trends in Sub-Saharan Africa
(7%) tourist arrivals, final results for 2011
indicate that Zimbabwe recorded an 8%
increase in tourist arrivals in 2011, having
risen from 2 239 165 to 2 423 280. This
represents a percentage point increase above
the Sub-Saharan Africa and 4 percentage
points above the global average. The
continued growth in arrivals shows
increased confidence in Zimbabwe as a
tourist destination. This has been
necessitated through aggressive marketing
efforts by the Zimbabwe Tourism Authority.
Also by the economic recovery of the
country as evidenced by the 8% economic
growth in 2011, and the increased trade
within the region especially consideringbusiness tourists and indirect transits
through the country to and from South
Africa.
The market share for the overseas arrivals
stood at 16% from 13% in 2010. Europe
contributed the bulk of arrivals from the
overseas market (44%) and the Americas
came second with 24% of the market share.
Asia closely follows the Americas with a
23% share of overseas arrivals into the
country.
Hotel Occupancy Statistics
Average hotel room occupancy level
remained unchanged at 52%. Beitbridge,
Victoria Falls and Hwange rose in their
occupancy levels with the greatest increasebeing a four percentage growth for Victoria
Falls. Hwange and Beitbridge both
registered a percentage growth each and
these two resort areas have recently
experienced increases in both local and
domestic tourism. Other regions remained
largely unchanged during the period under
review.
The average bed occupancy level rose by a
percentage point from 36% to 37%. Notable
increases were recorded in Kariba, Harare
and Nyanga recording a five, two and one
percentage increases respectively. The
increase in these regions indicates a general
Tour ist Ar ri vals By Region 2011/10
2011 2010 Change
AFRICA 2 042 019 1 951 971 5%
AMERICA 89 756 69 008 30%
ASIA 88 782 49 214 80%
EUROPE 154 303 125 231 23%
MIDDLE EAST 7 201 4 726 52%
OCEANIA 41 219 39 015 6%
TOTAL 2 423 280 2 239 165 8%
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increase of leisure tourists rather than
business tourist who tend to use less of the
available bed occupancy.
Declines in hotel bed occupancies were
registered in Bulawayo, Masvingo, Mutare
and Beitbridge with Beitbridge recording the
greatest drop of 5 percentage points.
Lodge Occupancy Statistics
Average Lodge room occupancy level
experienced a 2% growth from 32% to 34%.
Mutare/Vhumba recorded the highest
percentage growth of 13% followed by
Hwange with 7% and Kariba 4%. The
average bed occupancy level also rose by
3% from 26% to 29% with notable increases
recorded in Mutare/Vhumba (+10%),
Hwange (+9%), Nyanga (+3%) and
Beitbridge (+3%).
Tour ism Receipts
Tourism receipts are estimated to have
increased from $634 million in 2010 to $662
million in 2011.
Prospects for 2012
UNWTO forecasts continued growth in
international tourism in 2012 although at a
slower rate. Arrivals are expected to
increase by 3% to 4%, reaching the historic
one billion mark by the end of the year.
Arrivals in Africa are expected to rise by
between 4% and 6%. Zimbabwe is
expected to ride on this positive trend in
2012 considering the improvement of the
countrys image and the expected positive
results of the new destination brand:
ZimbabweA Wor ld of Wonders.
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2007 2008 2009 2010 2011 Trend
Contribution to Economy Wide
Activities
Direct Contribution to GDP (%)1 4.4 5.6 4.4 3.7 3.5
Total Contribution to GDP (%) 9.4 11.5 8.8 7.4 7.1
Contribution to Total Exports (%) 14.9 17.9 16 19.7 19.5
Tourism Receipts* US$ (Million) 365 294 523 634 662
Indigenization and Empowerment
Contribution to Employment** (%) 8.1 9.9 7.4 5.9 5.5
Percentage Indigenization 62 62 62 70 70
Note: *Based on tourist arrivals and average expenditure by source market
**The contribution to employment refers to direct & indirect contribution
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2007 2008 2009 2010 2011 Trend
Investment
Contribution to Capital Investment (%) 6.8 9.6 7.7 6.5 5.6
Foreign Direct Investment Projects 2 6 3
Tourist Arrivals
Tourist Arrivals 2,508,255 1,955,594 2,017,262 2,239,165 2,423,280
Average Hotel Occupancy Rates
Average Room Occupancy (%) 43 41 46 52 52
Average Bed Occupancy (%) 32 33 35 36 37
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Source: ZTA
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TTrreenndd ooffFFoorreeiiggnn TToouurriisstt AArrrriivvaallss:: AAffrriiccaa vvss.. OOvveerrsseeaass 2200007722001111
Overseas arrivals increased by 33% in 2011 from 287 194 to381 261 whilst those from MainlandAfrica increased by 5% from 1 951 971 to 2 042 019.
Mainland Africa continues to dominate having contributed 86% of the total arrivals.
Arrivals from the overseas market have been steadily increasing recording an average increase of17% annually in the past 5 years.
However, the overseas arrivals have not yet reached the 592 000 recorded in 1999 when this
market was at its peak.
SOURCE: Department of Immigration & Control
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FFoorreeiiggnn TToouurriisstt AArrrriivvaallss bbyy SSoouurrccee CCoouunnttrryy:: 22001111//22001100
Source Country 2011 2010 %Change
AFRICA
Angola 3 297 2 285 44%
Botswana 119 098 114 718 4%
DRC 13 840 15 751 -12%
Egypt 728 641 14%
Ghana 3 857 1 428 170%
Kenya 6 514 8 509 -23%
Lesotho 6 655 4 957 34%
Malawi 138 676 67 291 106%
Mauritius 2 779 1 066 161%
Mozambique 148 857 131 653 13%Namibia 23 322 19 917 17%
Nigeria 1 269 1 862 -32%
Seychelles 1 321 434 204%
South Africa 1 309 463 1 368 238 -4%
Swaziland 13 253 14 378 -8%
Tanzania 14 038 8 454 66%
Uganda 11 555 2 893 299%
Zambia 184 988 168 722 10%
Other Africa 38 509 18 774 105%
Total 2 042 019 1 951 971 5%
AMERICA
Argentina 1 682 1 027 64%
Brazil 4 096 1 959 109%
Canada 6 999 4 098 71%
Mexico 992 2 829 -65%
USA 72 605 56 416 29%
CARIBBEAN ISLANDS 892 804 11%
Other America 2 490 1 875 33%
Total 89 756 69 008 30%
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Sou rce Coun try 2011 2010 %Chang e
ASIA
China/Hong Kong 30 549 12 343 148%
India 3 499 3 571 -2%
Japan 32 784 18 593 76%
Malaysia 3 452 3 497 -1%
Pakistan 1 245 566 120%
Singapore 3 662 2 040 80%
South Korea 12 258 6 449 90%
Other Asia 1 333 2 155 -38%
Total 88 782 49 214 80%
EUROPE
Austria 6 245 6 475 -4%
Benelux 15 927 14 088 13%
Britain & Ireland 35 913 24 192 48%France 16 232 13 687 19%
Germany 24 300 16 910 44%
Italy 13 806 9 221 50%
Nordic Countries 11 714 10 977 7%
Portugal 5 482 4 951 11%
Spain 8 144 9 170 -11%
Switzerland 6 925 6 837 1%
Other Europe 9 615 8 723 10%
Total 154 303 125 231 23%MIDDLE EAST
Iran 1 228 758 62%
Israel 3 838 2 851 35%
Saudi Arabia 60 62 -3%
UAE 503 101 398%
Other ME countries 1 572 954 65%
Total 7 201 4 726 52%
OCEANIA
Australia 26 833 25 240 6%New Zealand 12 008 12 468 -4%
Others 2 378 1 307 82%
Total 41 219 39 015 6%
GRAND TOTAL 2 423 280 2 239 165 8%
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Arrival Market Shares by Region 2011
Americas
4%
Africa
84%
Europe
6%
Middle East
0.3%
Asia
4%
Oceania
1.7%
Of the 2 423 280 tourist arrivals into Zimbabwe in 2011, Africa contributed 84% followed bythe Europe (6%), the Americas (4%) and Asia (4%).
Oceania and Middle East contributed 2% combined.
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AAFFRRIICCAA
Mainland Africa had a 5% increase in arrivals from 1 951 971 in 2010 to 2 042 019.
South Africa remains the major source market in Africa with a market share of 64% of
arrivals from Africa although this is a decrease from 70% in 2010.
Increases from markets within the SADC region (Malawi, Mozambique, Zambia &Tanzania) can be attributed to cross border shopping trips to South Africa, these beingindirect transits.
Ghana and Mauritius registered exceptional percentage increases although the actualnumbers are insignificant compared to other markets such as Mozambique and Malawi.
SourceCountry 2011 2010 Change
Angola 3 297 2 285 44%
Botswana 119 098 114 718 4%
DRC 13 840 15 751 -12%
Egypt 728 641 14%
Ghana 3 857 1 428 170%
Kenya 6 514 8 509 -23%
Lesotho 6 655 4 957 34%
Malawi 138 676 67 291 106%
Mauritius 2 779 1 066 161%
Mozambique 148 857 131 653 13%
Namibia 23 322 19 917 17%
Nigeria 1 269 1 862 -32%
Seychelles 1 321 434 204%
South Africa 1 309 463 1 368 238 -4%
Swaziland 13 253 14 378 -8%
Tanzania 14 038 8 454 66%
Uganda 11 555 2 893 299%Zambia 184 988 168 722 10%
Other Africa 38 509 18 774 105%
Total 2 042 019 1 951 971 5%
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AAMMEERRIICCAASS
Tourist arrivals from the Americas increased by 30% from 69 008 to 89 756 in 2011.
United States of America remains Zimbabwes largest market in the Americas (81% market share)and increased by 29% during the period under review.
Mexico is the only declining market for the Americas. Mexicos high figure for 2010 is attributableto the 2010 Soccer World Cup which saw an influx of Mexicans visiting Victoria Falls immediatelyafter their team had been knocked out in the opening rounds.
A notable increase has been seen for Brazil. This marks the positive fruits of ZTAs marketing in thatcountry which resulted in a lot of positive media publicity from the Brazilian media houses andlinkages with Brazilian tour operators
Source Country 2011 2010 Change
Argentina 1 682 1 027 64%
Brazil 4 096 1 959 109%Canada 6 999 4 098 71%
Mexico 992 2 829 -65%
USA 72 605 56 416 29%
CARIBBEAN ISLANDS 892 804 11%
Other America 2 490 1 875 33%
Total 89 756 69 008 30%
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Japan is the largest Asian source market for Zimbabwe followed China.
AASSIIAA
Source Country 2011 2010 Change
China/Hong Kong 30 549 12 343 148%
India 3 499 3 571 -2%Japan 32 784 18 593 76%
Malaysia 3 452 3 497 -1%
Pakistan 1 245 566 120%
Singapore 3 662 2 040 80%
South Korea 12 258 6 449 90%
Other Asia 1 333 2 155 -38%
Total 88 782 49 214 80%
The Asian region recorded an 80% increase in arrivals to Zimbabwe in 2011, with China, Japanand Pakistan exhibiting exceptional performances.
The increase especially for China hinges more on business visits to Zimbabwe and also the
effect of the markets increased global outbound tourism performance, a trend which has beennotable over the recent years.
Its very encouraging to note that Japanese arrivals are continuing to rise notably because most ofthem love to visit the majestic Victoria Falls. More marketing efforts need to be invested in thislucrative market.
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EEUURROOPPEE
Source Country 2011 2010 Change
Austria 6 245 6 475 -4%
Benelux 15 927 14 088 13%
Britain & Ireland 35 913 24 192 48%
France 16 232 13 687 19%
Germany 24 300 16 910 44%Italy 13 806 9 221 50%
Nordic Countries 11 714 10 977 7%
Portugal 5 482 4 951 11%
Spain 8 144 9 170 -11%
Switzerland 6 925 6 837 1%
Other Europe 9 615 8 723 10%
Total 154 303 125 231 23%
Arrivals from Italy, Portugal and Ireland defied the Euro zone financial crisis (as these were among the
most hit economies) showing increases, only Spain recorded a 4 percent decline in 2011 arrivals to
Zimbabwe.
The United Kingdoms phenomenal rise in 2011 compared to 2010 can be attributed to Zimbabwe
diasporans who have acquired official permits to live in the U.K. They tend to travel in large
numbers to visit home especially during the festive season. According to IRTS arrivals are supposed to
be recorded by theircountry of present residence rather than nationality as per passport. These
Zimbabwean diasporans are therefore counted as visiting British residents (though temporary),
during the period of validity of their permits. This is a deviation from the old practice where they were
recorded as returning Zimbabwean residents by virtue of the nationality of their passports. The same
applies to all other Zimbabwean diasporans living in other countries.
Arrivals from Europe increased by 23%
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MMIIDDDDLLEE EEAASSTT
el traditionally has the largest market share of arrivals from the middle east, although this fell by 8 percentage points in 2011.
Arrivals from Middle East rose by 52% from 4 726 to 7 201. This is a significant developmentconsidering the fact that the same market had declined by 53% in the previous year.
Iran and UAE had significant percentage increases. This can be attributed to the marketingefforts of ZTA in the Middle East for example through the presence of ZTA at the ArabianTravel Market over recent years.
Source Country 2011 2010 ChangeIran 1 228 758 62%
Israel 3 838 2 851 35%
Saudi Arabia 60 62 -3%
UAE 503 101 398%
Other ME countries 1 572 954 65%
Total 7 201 4 726 52%
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OOCCEEAANNIIAA
Tourists from Australia increased by 6% while those from New Zealand declined by 4%.
For Oceania, Australia (65%) has the largest market share followed by New Zealand (32%).
Source Country 2011 2010 ChangeAustralia 26 833 25 240 6%
New Zealand 12 008 12 468 -4%
Others 2 378 1 307 82%
Total 41 219 39 015 6%
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TToopp TTeenn OOvveerrsseeaass MMaarrkkeettss:: 22001111// 22001100
USA continues to lead as the major overseas source market for Zimbabwe and UK hasmaintained the second position since 2006. This has also been confirmed by ZTA web site visitsas USA again leads.
Italy and South Korea were the new entries in 2011 after falling out in 2010. The Nordiccountries and New Zealand dropped out of the top 10 overseas markets for 2011.
China, Italy, South Korea, Japan and the UK rose in ranking in 2011 while Australia, Benelux,German, New Zealand and Nordic Countries dropped in their rankings.
Position Country 2011 Position Country 2010
1 USA 72 605 1 USA 56 416
2 Britain & Ireland 35 913 2 Australia 25 240
3 Japan 32 784 3 Britain & Ireland 24 192
4 China/Hong Kong 30 549 4 Japan 18 593
5 Australia 26 833 5 Germany 16 910
6 Germany 24 300 6 Benelux 14 088
7 France 16 232 7 France 13 687
8 Benelux 15 927 8 New Zealand 12 468
9 Italy 13 806 9 China/ Hong Kong 12 343
10 South Korea 12 258 10 Nordic Countries 10 977
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TToopp TTeenn AAffrriiccaann MMaarrkkeettss:: 22001111// 22001100
From the Mainland Africa, South Africa remained on the top position whilst Zambia andMozambique also remained stagnant at position 2 and 3 respectively.
Malawi, Tanzania and Uganda are the only markets that rose in their ranking while Kenya,Botswana, DRC, Tanzania and Swaziland fell in rankings.
Position Country 2011 Position Country 2010
1South Africa 1 309 463
1South Africa 1 368 238
2
Zambia 184 9882
Zambia 168 722
3Mozambique 148 857
3Mozambique 131 653
4Malawi 138 676
4Botswana 114 718
5Botswana 119 098
5Malawi 67 291
6
Namibia 23 322
6
Namibia 19 9177
Tanzania 14 0387
DRC 15 751
8DRC 13 840
8Swaziland 14 378
9Swaziland 13 253
9Kenya 8 509
10
Uganda 11 55510
Tanzania 8 454
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DDeecclliinniinngg MMaarrkkeettss ((GGlloobbaall)):: 22001111// 22001100
Position Country % Decline
2011/2010
1 Mexico -65%
2 Nigeria -32%
3 Kenya -23%
4 DRC -12%
5 Spain -11%
6 Swaziland -8%
7 South Africa -4%
8 New Zealand -4%
9 Austria -4%10 Saudi Arabia -3%
11 India -2%
12 Malaysia -1%
From Mainland Africa, the continued decline of arrivals from South Africa is a major concern.
Research has shown that most of the self drive tourists from this market are switching to neighboringcountries due to the devastating congestion which they experience at Beitbridge border post. It will
be crucial if Government is to speed up efforts of implementing the new plan for the post.
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PPuurrppoossee ooffVViissiitt:: 22001111// 22001100
Purpose of Visit 2011 2010 % Change
Business 371 944 321 306 16%Education 44 894 21 656 107%
Shopping 76 166 61 977 23%
Holiday &VFR 1 892 868 1 827 163 4%
Other 37 408 7 063 430%
Total 2 423 280 2 239 165 8%
Arrivals on all purposes of visit experienced increases in 2011.
From the above table it can be noticed that most of the tourist arrivals into the country were onholiday or visiting friends and relatives (78%). Most of those who visit friends and relatives arearrivals from the region. The challenge is to lure this bracket to participate in tourism activities
through their local friends and relatives.
Business visits increased in their share of arrivals corresponding to the increase in the countryseconomic growth which was pegged at 9.3% in 2011.
SOURCE: Department of Immigration & Control
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MMooddee ooffTTrraannssppoorrtt
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MMooddee ooffTTrraannssppoorrtt 22001111 CCoommppaarreedd ttoo 22001100
Market Share
Mode of Transport 2011 2010 % Change
Air 349 673 325 823 7%
Road 2 073 607 1 913 342 8%
Total 2 423 280 2 239 165 8%
Road transport remains the most popular mode of transport for tourists into the country. As
such it remains imperative for the Government to prioritize repair and development of our roadinfrastructure, most of which is in a dilapidated state.
Not much change was registered in terms of the market share. In terms of the real figures,tourist arrivals by road rose by 8% while those by air also rose by 7% despite the challengesfaced by the national airline during the year.
SOURCE: Department of Immigration & Control
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MMoonntthhllyy PPeerrcceennttaaggee MMaarrkkeett SShhaarree bbyy AAiirrlliinnee 22001111//1100
Airline Jan Feb March April May June July Aug Sept Oct Nov Dec 2011 2010 Ch
South African Airways 31.3% 50.0% 31.7% 35.0% 35.0% 34.8% 38.9% 40.8% 40.2% 39.7% 40.1% 38.1% 38.1% 29.3%
Comair Ltd 14.7% 12.3% 16.0% 16.8% 17.5% 17.6% 18.3% 20.6% 19.3% 20.3% 20.4% 19.2% 17.7% 18.4%South African Airlink 10.7% 8.2% 20.8% 11.3% 11.0% 12.3% 11.5% 13.2% 12.7% 11.1% 11.2% 12.0% 12.1% 10.1%
Kenya Airways 9.5% 6.0% 8.0% 10.0% 9.9% 8.8% 7.7% 10.3% 10.5% 9.6% 10.4% 12.5% 9.4% 7.5%Air Zimbabwe 20.5% 15.4% 12.2% 7.3% 11.9% 12.1% 9.0% 0.6% 1.7% 6.2% 6.2% 3.2% 8.8% 22.1%
Ethiopian Airlines 8.5% 4.8% 7.1% 9.9% 9.7% 9.1% 7.7% 8.8% 10.4% 8.0% 8.4% 11.6% 8.6% 6.8%Zambezi Airlines 1.4% 1.3% 1.9% 6.4% 2.6% 1.5% 2.7% 2.1% 1.8% 1.6% - - 2.0% 1.3%
Air Botswana 1.2% 0.8% 1.0% 1.2% 1.2% 1.0% 1.2% 1.4% 1.1% 1.2% 1.3% 1.3% 1.2% 1.2%
Air Namibia 0.2% 0.3% 0.5% 0.9% 0.0% 1.2% 1.3% 1.4% 1.3% 1.5% 1.3% 0.8% 0.9% 0.4%
Air Malawi 0.7% 0.5% 0.6% 1.0% 0.8% 1.0% 1.0% 0.7% 0.7% 0.8% 0.4% 0.8% 0.7% 1.0%
Taag-Angola Airline 0.4% 0.4% 0.3% 0.4% 0.3% 0.6% 0.6% 0.3% 0.4% 0.0% 0.4% 0.7% 0.4% 0.4%
Fly Kumba Private Limited 0.8% - - - - - - - - - - - 0.1% 1.5%Grand Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SOURCE: Civil Aviation Authority of Zi
Challenges at the national airline severely affected the market share of the airline which dropped from 22% to just about 9% in2011.
This resulted in other airlines such as South African Airways, Kenya Airways and Ethiopian Airways taking advantage resulting inincreases in their market share.
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AAnnnnuuaall PPeerrcceennttaaggee MMaarrkkeett SShhaarree bbyy AAiirrlliinnee 22001111//1100
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HHootteell RRoooomm OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd ttoo 22001100
RegionRoom
Capacity Room Occupancy 2011 20102011 2010 Change Local Foreign Local Foreign
Harare 2 371 53% 53% 0% 81% 19% 85% 15%
Bulawayo 785 47% 49% -2% 92% 8% 93% 7%
Mutare/Vumba 470 57% 57% 0% 94% 6% 100% 0%
Nyanga 244 33% 33% 0% 86% 14% 97% 3%
Midlands 314 35% 36% -1% 100% 0% 100% 0%
Masvingo 190 49% 49% 0% 96% 4% 98% 2%
Kariba 447 40% 40% 0% 96% 4% 90% 10%
Hwange 293 25% 24% 1% 85% 15% 100% 0%
Victoria Falls 971 50% 46% 4% 30% 70% 36% 64%
Beitbridge 275 63% 62% 1% 94% 6% 100% 0%
National 6 360 52% 52% 0% 86% 14% 90% 10%
Average hotel room occupancy level remained stagnant at 52% mainly because increases recorded in some
regions were nullified by decrease in other regions.
Beitbridge, Victoria Falls and Hwange rose in their occupancy levels with the greatest increase being a
four percentage point growth for Victoria Falls.
Victoria Falls has recently experienced increases in both local and domestic tourism as the region
experienced a host of activities which included the Zambezi Man Challenge, Victoria Falls International
Marathon, Falls Feast and the Victoria Falls Marathon Bike Challenge. The Mountain Bike Challenge
attracts over 30 nationalities as far as Finland and Ethiopia. The Victoria Falls end of year Falls Feast saw
over 7000 people attending each day of the 2 day festival.
The decline of accommodation capacity in Hwange due to the destruction of Detema Safari Lodge by firealso had an impact of increasing occupancy rates to other small facilities in the area.
Bulawayo and Midlands fell in their room occupancy levels by two and one percentage points each during
2011.These regions require to be marketed aggressively in order for them to experience growth.
SOURCE: Operators through Levy & Statistical Remittance Forms
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HHootteell BBeedd OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd ttoo 22001100
RegionBed
Capacity
Bed Occupancy 2011 2010
2011 2010 Change Local Foreign Local Foreign
Harare 4 387 42% 40% 2% 81% 19% 85% 15%
Bulawayo 1 633 29% 32% -3% 92% 8% 93% 7%Mutare/Vumba 881 41% 43% -2% 94% 6% 100% 0%
Nyanga 508 29% 28% 1% 86% 14% 97% 3%
Midlands 596 30% 30% 0% 100% 0% 100% 0%
Masvingo 260 42% 43% -1% 96% 4% 98% 2%
Kariba 834 36% 31% 5% 96% 4% 90% 10%
Hwange 580 15% 15% 0% 85% 15% 100% 0%
Victoria Falls 1 772 39% 39% 0% 30% 70% 36% 64%
Beitbridge 484 44% 49% -5% 94% 6% 100% 0%
National Average 11 935 37% 36% 1% 86% 14% 90% 10%
The average bed occupancy level rose by a percentage point from 36% to 37%. Notable increases were
recorded in Kariba, Harare and Nyanga recording a five, two and one percentage increases respectively. The
increase in these regions indicates a general increase of leisure tourists rather than business tourist who
generally use less of the available bed occupancy.
Declines in hotel bed occupancies were registered in Bulawayo, Masvingo, Mutare and Beitbridge which
had greatest drop of 5 percentage points. This indicates an increase in business travelers in Beitbridge
particularly those in transit.
Harare, Nyanga, Kariba, Midlands and Victoria Falls recorded increases in bed occupancies.
Resort towns like Victoria Falls, Nyanga and Kariba recorded growths because tourists visited these areas
throughout the year. Kariba in particular, hosted the Kariba Half Marathon and the Kariba Tiger Tournament
which is one of the greatest game fishing tournaments in the world. 267 teams from South Africa, Australia,
New Zealand, Zambia, Namibia, England, Canada, and the Middle East entered the 2011 event. These events
boosted the bed occupancies in Kariba.
Beitbridge retained high average hotel occupancies, and this is despite having fallen in the average bed
occupancy levels. This stems mainly from the fact that the region has relatively low capacity (275 hotel
rooms and 484beds) compared to e.g. Victoria Falls( 1159 rooms and 2089 beds) coupled with its being the
busiest Southern African gateway.
SOURCE: Operators through Levy & Statistical Remittance Form
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CCoommppaarriissoonn ooffHHootteell RRoooomm OOccccuuppaanncciieess bbyy RReeggiioonn 22001111//1100
CCoommppaarriissoonn ooffHHootteell BBeedd OOccccuuppaanncciieess bbyy RReeggiioonn 22001111//1100
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CCoommppaarriissoonn ooffHHootteell RRoooomm aanndd BBeedd CCaappaacciittiieess bbyy SSttaarr RRaattiinngg
22001111//1100
SShhaarree ooffHHootteell RRoooomm aanndd BBeedd CCaappaacciittiieess bbyy RReeggiioonn
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LLooddggee RRoooomm OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd 22001100
Room Occupancy 2011 2010
Region Room Capacity 2011 2010 Change Local Foreign Local Foreign
Harare 1 143 33% 31% 2% 94% 6% 96% 4%
Bulawayo 1 105 35% 35% 0% 98% 2% 96% 4%
Mutare/Vumba 348 48% 35% 13% 100% 0% 100% 0%
Nyanga 95 32% 31% 1% 100% 0% 94% 6%
Midlands 336 53% 53% 0% 96% 4% 98% 2%
Masvingo 178 24% 24% 0% 87% 13% 99% 1%
Kariba 693 33% 29% 4% 100% 0% 87% 13%Hwange 150 23% 16% 7% 91% 9% 87% 13%
Victoria Falls 549 28% 28% 0% 53% 47% 11% 89%
Beitbridge 264 41% 41% 0% 77% 23% 99% 1%
National Average 4 861 35% 32% 3% 90% 10% 87% 13%
The national average lodge room occupancy level experienced a 2 percentage growth from 32% in
2010 to 34%.
Mutare recorded the highest percentage growth (13%) followed by Hwange (7%) and Kariba (4%).
This growth has been caused by an increase in domestic tourism as more local people are travelling
for both business and leisure in the country. The increase might also have been a result of the
corporate world holding conferences away from the traditional resort areas like Victoria Falls.
Marginal growth was attained in the Harare region which only had a 2% growth. All the other
regions remained largely unchanged.
SOURCE: Operators through Levy & Statistical Remittance Forms
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AAvveerraaggee LLooddggee BBeedd OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd 22001100
Bed Occupancy 2011 2010
Region Bed Capacity 2011 2010 Change Local Foreign Local Foreign
Harare 2 060 29% 27% 2% 94% 6% 96% 4%
Bulawayo2 034
33% 33%0% 98% 2%
96% 4%Mutare/Vumba 661 40% 30% 10% 100% 0% 100% 0%
Nyanga 185 20% 17% 3% 100% 0% 94% 6%
Midlands 600 44% 44% 0% 96% 4% 98% 2%
Masvingo 344 22% 20% 2% 87% 13% 99% 1%
Kariba 1 376 28% 28% 0% 100% 0% 87% 13%
Hwange 331 22% 13% 9% 91% 9% 87% 13%
Victoria Falls 1 177 24% 28% -4% 53% 47% 11% 89%
Beitbridge 537 27% 24% 3% 77% 23% 99% 1%
National Average 9 305 29% 26% 3% 90% 10% 87% 13%
The average bed occupancy level rose by 3% from 26% to 29%. Notable increases were
recorded in Mutare/Vumba (+10%), Hwange (+9%), Nyanga (+3%) and Beitbridge (+3%).
The positive increase in these regions indicates a general increase of leisure tourists who
usually travel as families or in greater numbers hence utilize greater bed occupancy.
Negative growth was however experienced in the Victoria Falls region (-4%), which might have
been a result of foreign tourists preferring hotels.
The Midlands region still remains with the highest room and bed occupancies of 53% and 44%
respectively which might indicate the strength of the region as a transit route for tourists
travelling to Bulawayo and Beitbridge region.
The highest positive change was in the Mutare (10%) which could have been due to an
improvement in the transportation provision systems notwithstanding the increase in businessdue to activities related to diamond mining in this area.
SOURCE: Operators through Levy & Statistical Remittance Forms
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CCoommppaarriissoonn ooffLLooddggee RRoooomm OOccccuuppaanncciieess bbyy RReeggiioonn 22001111//1100
CCoommppaarriissoonn ooffLLooddggee BBeedd OOccccuuppaanncciieess bbyy RReeggiioonn 22001111//1100
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SShhaarree ooffLLooddggee RRoooomm aanndd BBeedd CCaappaacciittiieess bbyy RReeggiioonn
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TToouurriissmm RReecceeiippttss TTrreennddss 22000011 -- 22001111
Tourism receipts increased by 4% from US$634 million in 2010 to US$ 664 million in2011 as shown in the graph above.
The surge in receipts in 2011 is attributed to the increase in foreign tourist arrivals andimproved activities in domestic tourism. Confidence in business has totally been due to thestabilization of the economy induced by the introduction of multicurrency since 2009.
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NNaattiioonnaall PPaarrkkss AArrrriivvaallss bbyy PPaarrkk,, 22001111
Arrivals % Share
Station
Rainforest 200125 64.99%Chivero (S/B) 34611 11.24%
Zambezi 33675 10.94%
Main Camp 7685 2.50%
Kyle 5878 1.91%
Marongora 3433 1.11%
Chipinda Pools 3135 1.02%
Mana Pools 3077 1.00%
Chimanimani 2324 0.75%
Vumba 2136 0.69%
Matusadonha 1941 0.63%
Ngezi 1867 0.61%
Osborne 1827 0.59%
Darwendale 1502 0.49%
Ewanrigg 1434 0.47%
Sebakwe 1409 0.46%Mushandike 707 0.23%
Mabalauta 660 0.21%
Sinamatella 422 0.14%
Chizarira 43 0.01%
Robins 26 0.01%
TOTAL 307917
The Victoria Falls Rain forest is the most popular product of the National Parks.
As for others, accessibility has been raised as the main challenge.
Note:All Parks and wildlife figures for 2011 are based on available figures
SOURCE: Parks & Wildlife Management Authority
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CClliieenntteellee CCoommppoossiittiioonn ooffTToopp TTeenn NNaattiioonnaall PPaarrkkAArrrriivvaallss -- 22001111
AArrrriivvaall MMaarrkkeett SShhaarree ooffTToopp TTeenn NNaattiioonnaall PPaarrkk22001111
SOURCE: Parks & Wildlife Management Authority
SOURCE: Parks & Wildlife Management Authority
The rain forest being the most popular Parks and wildlife station, accounts for 65% of allarrivals from the top 10 national parks in the country.
This is because this park houses one of the wonders of the world, Victoria Falls (Mosi-Oa-Tunya)
In 2011, 72% of all the visits to the rainforest were from foreign tourists. This is second toZambezi which had 74% foreign visits. However, in absolute terms, the rainforest had thegreatest number of foreign tourists (141 479) than all other stations.
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Paarrkkss && WWiillddlliiffee LLooddggee OOccccuuppaannccyy** 22001111//1100
The increase in average occupancy levels for parks facilities corresponds to the increase in activities in
hotels and lodges around the country in 2011.
Station 2011 2010 Change
Chimanimani 3%
Chivero 34% 21%
Darwendale 74% 21%
Kyle 34% 28%
Mabalauta 16% 11%
Maincamp 2% 22%
Mana Pools 69% 45%
Matusadonha 16% 15%
Mushandike 4% 3%
Ngezi 52% 37%
Osborne 5% 6%
Sebakwe 11%
Vumba 16% 13%
Zambezi 29% 19%
National Parks
Average 26% 20%
Note:*Figures are based on available information from Parks & Wildlife Management
AuthoritySOURCE: Parks & Wildlife Management Authority
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AArrrriivvaall bbyy MMuusseeuumm//MMoonnuummeenntt && RReeggiioonn
REGION Arrivals
Southern
Great Zimbabwe 49 323
Total 49 323
Western
Natural History Museum (Bulawayo) 34 879
Worlds View (Matopos) 26 274
Khami 3 925
Pomongwe 1 576
Total 66 654
Central
Main Museum 933
Mining Museum 116
Tim Park 17 407Dhlodhlo 32
Naletale 164
Total 18 652
Eastern
Mutare Museum 6 931
Ziwa 119
Total 7 050
Northern
Museum of Human Science (Queen Victoria) 33 603
Domboshava 9 427Chiremba 3 303
Ngomakurira 1 758
Total 48 091
Heroes Acre
Heroes Acre 13 444
Total 13 444
GRAND TOTAL 207 093
All the National Museums and Monuments facilities received a total of 207 093 arrivals inthe year 2011 with the Western region recording the most arrivals as it has the mostmuseums and national monuments.
Great Zimbabwe is the most popular museum receiving close to 50 000 arrivals.
It is vital to note that most of the arrivals into museums (59%) are on educational purposebeing arranged by educational institutions like schools and colleges.
SOURCE: National Museums & Monuments
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MMuusseeuummss && MMoonnuummeennttss AArrrriivvaall bbyy RReeggiioonn 22001111
The regional performance is mostly determined by the number of museums and
monuments in a specific region and also by the popularity in those monuments.
The Western region had the highest although it has fewer monuments than central region.
This is because of the popularity of Worlds View in Matopo and Natural History Museum
in Bulawayo.
The southern region with only Great Zimbabwe to its list stands at the second position
showing the prominence of the grand medieval palace as a prime national monument.
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MMuusseeuummss && MMoonnuummeenntt AArrrriivvaallss bbyy CClliieenntteellee CCoommppoossiittiioonn
Arrivals Share
Local Foreign Local Foreign
Great Zimbabwe 43373 5950 88% 12%
National Historic Museum 33993 886 97% 3%World's View 22214 4060 85% 15%
Khami 3445 480 88% 12%
Pomongwe 1296 280 82% 18%
Main Museum 902 31 97% 3%
Mining Museum 116 0 100% 0%
Tim Park 17407 0 100% 0%
Dhlodhlo 32 0 100% 0%
Naletale 144 20 88% 12%
Mutare Museum 10589 94 99% 1%
Ziwa 233 13 95% 5%
Museum of Human Science 33430 173 99% 1%
Domboshava 9087 340 96% 4%
Chiremba 2269 1034 69% 31%
Ngomakurira 1746 12 99% 1%
Heroes Acre 13310 134 99% 1%
Total 193586 13507 93% 7%
Visits to the national museums and monuments are mostly local with on average 7% being
foreign visits.
Although the highest percentage of foreign clients has been recorded for Chiremba. it is,
however, worth noting that Great Zimbabwe registered the greatest number of foreign visits (5
950) followed by Worlds View (Matopos) with 4 060 visits.