We proudly present

How We Did It

• Surveys to all the organizations we could find that have substantial programs

• Information gathered on 59 programs– Public data used when necessary & possible– Estimate used where necessary

We’ve had our ups and downs

• 2006 $1.47 billion• 2007 $1.67 billion• 2008 $1.77 billion• 2009 $1.63 billion• 2010 $1.65 billion

Top Line Results

• The Top 30 Programs– Raised $1,645,809,041– Involved nearly 11.3 million people– Included many types of events

• 22 welcome walkers and runners• 9 welcome cyclists• 2 endurance series (TNT & Team Challenge)• 1 school program (Jump Rope for Heart)

A Return to Growth

• Up 1% in revenue vs. Down 7.6% in 09– Up $16 million vs Down $134 million in 09

• A MIRROR IMAGE:– In 2011: 20 increased revenue– In 2010: 20 decreased revenue

Tighter Management

Participation up by 237,247

Events in series down by 926

Dominated by the Top 10

• Top 10 programs collected 73.2% of dollars raised by top 30– 74.1% in 2009, 75% in 2008

Top 10 Bottom 20

The Bar Rose for Admission

• #30 in 2008: Rodman Ride for Kids– $6.3 million

• #30 in 2009: Rodman Ride for Kids– $7.2 million

• #30 in 2010: Pelotonia– $7.8 million

Hellos and Goodbyes• Welcome to

– Crohn’s & Colitis Foundation Take Steps: #26 at $8.75 million

– Pelotonia Ride: #30 at $7.8 million

• Farewell (for now) to– American Heart Association Hoops for Heart: #27

in 09 at $8.1 million, fell to #32 at $6.8 million– National Alliance on Mental Ilness NAMI Walks:

#28 in 09 at $7.8 million, #31 at $7.8 million

The Top 10

#10 American Heart Association’sJump Rope for Heart (down from #9 in 2009)

$57,000,000 – down 9.5%25,000 events – down from 26,100 events1,700,000 participants – down 2.6%Founded 1978

The Top 10

#9 – American Cancer SocietyMaking Strides Against Breast Cancer

(up from #10 in 2009)

$60,000,000 – flat800,000 Participants – up from 700,000220 Events – up from 168Founded 1980

The Top 10

#8 -- National Multiple Sclerosis SocietyBike MS (same as 09)

$85,000,000 – up 7.1%91,150 Participants – up from 86,00097 Events – up from 96Founded 1980

The Top 10

#7 – Juvenile Diabetes Research Fndn.Walk to Cure Diabetes (down from #6)

$86,000,000 – down by 4.4%900,000 Participants – unchanged200 Events – down from 225Founded 1980

The Top 10

#6 SGK 3-Day for the Cure (up from #7)

$89,200,000 – up by 4.9%28,168 Participants – down by 12,00015 Events – unchangedFounded 2003

The Top 10#5 -- American Heart AssociationStart! American Heart Walk (down from tie for #3)

$90,300,000 – down 9.7%1,000,000 – estimate (number not provided)330 events – down from 350Founded 1994

The Top 10

#4 The Leukemia & Lymphoma SocietyTeam In Training (up from #5)

$97,002,463 – down 2.0% 40,000 Participants – unchangedEvents 345 – up from 200Founded 1988

The Top 10#3 – March of Dimes March for Babies

(unchanged)

$102,300,000 – up 2.3%220,000 Participants – down from 268,000850 Events – down from 940Founded 1970

The Top 10

#2 – Susan G. Komen for the CureRace for the Cure (unchanged)

$121,829,205 – up 1.34%1,581,421 Participants – up 53,057120 Events (up 3)Founded 1983

Welcome Relay for Life

• We’re thrilled to have you participating in our annual survey

• Apologies for any remarks last year that came off as inappropriate

The Top 10

#1 – American Cancer SocietyRelay for Life (unchanged)*

$416,500,000 – down 0.1% from $417 mm3,000,000 – unchanged*5,150 of events – up from 5,035Founded 1985

*Earlier ACS numbers updated based on new information

Biggest $ Drops in Top 30• By Dollars Raised

– AHA Start Heart Walk: down $9.7 million

– AHA Jump Rope for Heart: down $6 million

– JDRF Walk to Cure Diabetes: down $4 million

– LIVESTRONG Challenge: down $2.4 million

– Team in Training: down $1.9 million

Biggest Percentages Drops• By % Revenue Decrease

– LIVESTRONG Challenge -- Down 21.7%

– Start! Heart Walk -- Down 9.7%

– AHA Jump Rope for Heart -- Down 9.5%

– AIDS LifeCycle -- Down 8.6%

– Crohn’s & Colitis Fndn Team Challenge -- Down 6.9%

Biggest $ Gains• LLS Light The Night Walk

– Up $7.0 million, 18.4%• NMSS Bike MS

– Up $5.6 million, 7.1%• SGK 3-Day for the Cure

– Up $4.2 million, 4.9%• Pelotonia Ride

– Up $3.3 million, 73.9%• Avon Walk for Breast Cancer

– Up $3.0 million, 5.8%

How About Apples to Apples?

Top Five Single Events

1. Pan-Mass Challenge -- $33,000,0002. AIDS LifeCycle -- $10,099,0003. Rodman Ride for Kids -- $8,117,5664. Pelotonia Ride -- $7,846,7055. Boston Marathon Jimmy Fund Walk

-- $6,500,000

Top Five Endurance

1. Team in Training -- $97,002,4632. C&C Team Challenge -- $8,100,0003. ACS DetermiNation -- $6,073,79814. St. Jude Heroes -- $3,000,0005. Team LIVESTRONG Endurance --

$1,758,020

Top Five Cycling Programs

1. NMSS Bike MS -- $85,000,0002. Pan-Mass Challenge -- $33,000,0003. ADA Tour de Cure -- $19,600,0004. AIDS LifeCycle -- $10,099,2095. Audi Best Buddies Challenge --

$9,400,000

Top Ten Run/Walk Series1. ACS Relay for Life -- $416,500,0002. SGK Race for the Cure -- $121,890,2053. MOD March for Babies -- $102,300,0004. AHA Start! Heart Walk -- $90,300,0005. SGK 3-Day for the Cure -- $89,200,0006. JDRF Walk to Cure Diabetes -- $86,000,0007. ACS Making Strides -- $60,000,0008. Avon Walk for Breast Cancer -- $55,000,0009. NMSS Walk MS -- $49,700,00010. LLS Light The Night Walk -- $45,000,000

Top 10 by # of Events1. American Heart Association

Jump Rope for Heart: 26,1002. American Heart Association

Hoops for Heart: 4,8003. American Cancer Society

Relay for Life: 4,644*4. Church World Service

CROP Hunger Walk: 1,6005. March of Dimes

March for Babies: 9406. Cystic Fibrosis Foundation

Great Strides: 6007. Alzheimer’s Association

Memory Walk: 5968. National MS Society

MS Walk: 5309. American Heart Association

Start! Heart Walk: 35010. National Down Syndrome Society

Buddy Walk: 275

Note: RWRFC estimate

Top 10 by Participants1. American Cancer Society

Relay for Life: 3,000,0002. American Heart Association

Jump Rope for Heart: 1,700,0003. Susan G Komen for the Cure

Race for the Cure: 1,581,4214. American Heart Association

Start! Heart Walk: 1,000,0005. Juvenile Diabetes Research Fndn.

Walk to Cure Diabetes: 900,000 6. American Cancer Society

Making Strides Against BC: 800,000 7. National MS Society

Walk MS: 300,0008. Alzheimer’s Association

Memory Walk: 282,8059. National Down Syndrome Society

Buddy Walk: 282,468March of Dimes

March for Babies: 220,000

NOTES: Start! Heart Walk is a RWRFC estimate

Dive into the data at the office!• Each of you has received the “2010 Run Walk

Ride Thirty Data CD”

• The CD contains a summary of this year’s top thirty, plus extensive 2006, 2007, 2008, 2009 and 2010 information on all programs that responded to our survey

• Top 30 Summary PDF also available in research section of www.runwalkride.com

Optimistic Revenue Forecasts

• Of 39 groups that provided a forecast– Two predicted a revenue decrease of 6%– Five predicted no growth– Twelve predicted single-digit growth– Twenty predicted double-digit growth

• Range: -6% to +35%• Median: 6%• Mode: 0 and 10% (6 forecasts of each)

Athletic Event Fundraising Organizer Concerns

– The economy– Market saturation– Converting registrants to fundraisers– Keeping events from going stale,plateauing– Staff morale and burnout

Thanks to our sponsors