2011 Update 2Media Preview February 9-10
First Look for Charity February 10 Public Show February 11-20 www.ChicagoAutoShow.com
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social Media: the Newest Final Frontier (at least for now)
Aroundouroffice,theseconddayofthe2011ChicagoAutoShowMediaPreviewisgettingalotofaction.We’veputtogetheraplanthatisalreadycreatingbuzzandgettinganewlyinfluentialcrowdthroughthedoorsoftheChicagoAutoShow.SowhileJohannesGutenbergmayhavechangedtheworldwiththeprintingpressandHenryFordmayhavehelpedpushsocietyintoanewageofproduction,the2011ChicagoAutoShowknowsonethingiscertain:SocialMediaisadefiniteforcetobereckonedwith,andwewanttohelpmakesurethisinteractivegameisonetheautoindustrycanwin. BeforetheThursdaynightstarsstarttwinklingoverFirstLookforCharity,manufacturershavebeengiventheopportunitytoinvitealimitednumberofthisnewbreedofmediatomaketheworldofaglobalautoshowstheiroyster—andeachmanufacturercandefineitsowndestinyviathesenewrelationships. “Eachmanufacturerhasspecificgroupsthatareimportanttoitandhavebeenwell-definedbytheirexistingsocialmediadepartments,”saidChicagoAutoShowGeneralManagerDaveSloan.“Whatwewanttodoisopenupourshowasagiantcontentproviderforthem.Somemightwanttoaddresssafetyinfluencers,whileothersareintodesign,style,motorsport,futurefuels,whatever!We’releavingituptoeveryonetoidentifythosewhoinfluenceothersandinvitethemtotheshow,wherewewillprovidethemwithcredentials.Therest,astheysay,willplayoutasitplaysout.Wethinkit’sanexcitingidea,andweknowwe’renotalone.”
FrommomsonTwittertoenvironmentalbloggerstothosewithbigFacebookfollowings,theseguestswillbegivenanunprecedentedpreviewofthe2011ChicagoAutoShow.Whilethegroupwillbelarge,thebeautyisthateachmanufacturerwillgettoengagewithitsshort-listedguestsinperson.
“Someofourmanufacturersreally‘getthis’andarereadytoexploitittotheirfulladvantage,”saidChicagoAutoShowChairmanKevinMize.“We’rereadytoworkwithallofourexhibitorstonotonlyusethisdaytomaximizetheirmediapreviewefforts,butalsotosetthestageforusingthosesameavenuesofcontactforthe10-daypublicrunoftheshow.Afterall,oncethemedialeavetown,there’sthis
incredibleshowthatmovespeoplefromMcCormickPlacetodealerships.Andthat’swhatautoshowsaretrulyallabout.” Operationally,here’showitwillwork:TheCATAwillprovideeachexhibitingmanufacturerauniqueURLtoincludeinitsinvitations.Thoseinvited—upto300perbrand—willbeaskedtoregisterwiththeChicagoAutoShowthroughthatlinkandtoprintouttheir2011
“ticket.”Inthiscase,theticket/credentialwillbeatwo-sidedbadgethatgrantsunlimitedaccesstotheshowfloor—withtheinvitingmanufacturer’snameprintedontheback.Attheshow’sentry,thoseinvitedwillberequiredtopresentaphotoIDtoensuretheyare,infact,thepersonwhowasinvited(muchliketraditionalmediamembers). Asmentionedabove,thiscredentialwillalsohavethe
cont’d on pg 2
Nissan to Warmly Welcome Media for Chicago Forthepastsevenyears,theChicagoAutoShowhascraftedaprogramtoassistwithtravelandhotelsforasignificantgatheringofA-listmediatoattendtheshow’stwo-daymediapreview.Whileshoworganizersaretremendouslygratefulforthecontributionsprovidedbytheprogram’sformersponsor,nodealisforever. TheChicagoAutoShowisproudtoannouncethatNissanNorthAmericahasbecomethesponsoroftheshow’sMediaTravelAssistanceProgram.Theprogramwilldelivertop-flightautomotive,lifestyleandsocialmediatobeintheWindyCitytocarryontheirworkandbringnewsoftheindustrytoviewers,readersandlisteners. “TheChicagoAutoShowisatremendousvenueforconsumersandmediaofferingsignificantvehicleintroductionsandindustrynews,saidAlCastignetti,vice
presidentandgeneralmanager,NissanDivision.“Nissanhasquiteahistorywiththeshow,andweareproudtosponsortheMediaTravelAssistanceProgramandtoworkwiththeshoworganizerstohelpcontinuetobringtop-tiermediatosuchanewsworthyevent.” “Becomingthesponsorofthisprogramshowstremendousstrengthandconfidenceintheirbrands,”saidKevinMize,2010ChicagoAutoShowchairman.“Nissanisobviouslyaware
thatothermanufacturerswillbemakingnews,butparticipatingjournalistswon’tbeobligatedtocover—ornotcover—anybrandinparticular.Thisissomethingthat’sgoodfortheindustry,andwecongratulateandwarmlyembracethatkindofthinking.” Asinthepast,the
invitedmediaforthisprogramhavebeenidentifiedbyshoworganizersviaresearchingofalargegroupofmanufacturers.Theyhaverankedmediaoridentifiedpotentialguestsasstrongautomotiveinfluencersinthesocialmedia. “Wethenassemblealistofthosewhoappearrepeatedlyasbeingimportantintheeyesofthemanufacturersandstartsendingoutinvitations,”saidChicagoAutoShowGeneralManagerDaveSloan.“Theactualarrangementsaremadebyourcontractor,G.SchmitzandAssoc.,forprogramimplementation.”AllinquiriesabouttheplanshouldgothroughourChicagoAutoShowoffice,notthroughNissanorG.Schmitz. NissanhasdisplayedattheChicagoAutoShowsincethebrandappearedonAmericanshoresinthe1960s,anditvaluesthetremendousconsumerreachandimpactitprovides.ThisprogramalsoshowshowvaluableChicagoistoNissanandtotheindustrybysupportingitsverysuccessfulmediapreview.
social Media cont’d from pg 1
manufacturer’snameontheback,allowingtargetedhospitalityspecificallyforthosewhomtheyinvited,andmightincludefood,drinks,giveawaysandanynumberofcreativeoptionsthatwillsparktheinterestoftheirsocialmedia“influencers.” LikethegoodPRprofessionalsandmarketersthatweare,we’reexcitedbecausethisisanopportunityforbothmanufacturersandconsumers.Therearenohiddenagendas.Justastunningandexcitingshowtobringtogethercarcompaniesandmedia,bothtraditionalandnon-traditional. Inshort,theseconddayofthe2011ChicagoAutoShowMediaPreviewisthenewestfrontier.Ourmissionisanexcitingone:toexplorenewopportunities;toseekoutnewrelationshipsandadvocates;toboldlygowherenoautoshowhasgonebefore.(wait—didwestealthatfromsomeone?Ohwell,theywerefictional,anyway…let’suseit)
First Look for Charity
JonathanBrowning,presidentandCEO,VolkswagenofAmerica,Inc.willbethefeaturedspeakeroftheFebruarymeetingoftheprestigiousEconomicClubofChicago(ECC)luncheon,Feb.9,2011atMcCormickPlace. Theevent,whichhasbecomeoneofthemostpopularontheECCcalendar,willbeheldintheVistaBallroomofthenation’sbiggestconventioncenter,atnoonduringthetwo-daymediapreviewoftheautoshow. “WithasmuchactivityastherehasbeenwithVolkswagenanditsbrandsoverthepastyear,weknowthatMr.Browningwillbewellreceivedforthismeeting,”saidGraceBarry,presidentoftheEconomicClubofChicago.“Ourmembershavegrowntoexpectnotonlyagreatpresentationfromtheindustryleaders,butalsoenjoytheabilitytoviewtheshowaftertheevent.WhileweareaChicago-basedorganization,ourreachisinternationalandMr.Browning’sperspectivewillbewelcomedwarmlybyourmembers.WeofferoursincerethanksandappreciationtohimandVolkswagenforspeakingtoourmembers.” InJune2010,JonathanBrowningassumedresponsibilityforglobaldirectingoftheVolkswagenGroup’sNationalSalesCompany.InOctober2010,BrowningbecamePresidentandCEO,VolkswagenGroupofAmerica,Inc.andPresidentfortheVolkswagenofAmericabrand. BrowninghasheldnumerousexecutivesalesandmarketingpostsworldwideatGeneralMotors(GM)andFordMotorCompany.HewasVicePresidentofEuropeanSales,ServiceandMarketingattheGMGroupfrom2001to2008,andalsoChairmanofVauxhallMotorsfrom2006to2008,becomingGMVicePresidentofGlobalSales,ServiceandMarketingin2008.BrowningworkedfortheFordGroupfrom1997to2001,firstasExecutiveDirectorofMarketingforFordEuropeandthenastheGlobalManagingDirectorofJaguar. HeisanativeofTaunton,England,andreceivedhismastersofbusinessadministrationfromDukeUniversity.
NineteenyearsbeforeCharlesLindberghflewfromNewYorktoParis,agoldenpistolwasfiredinTimesSquareonFeb.12,1908,signalingthestartofacarracebetweenthosetwocities.Thefirstcheckpoint:Chicago.Nearlysixmonthsand22,000mileslater,officialscrownedthewinnerofwhatwasbilledasTheGreatestAutoRaceonEarth. Followthatracecourseatthisyear’sFirstLookforCharity,theblack-tiebenevolenteventoftheChicagoAutoShow.TheshowfloorwillboastcuisinethattracesapathfromtheBigAppletotheCityofLights.SamplefoodanddrinkofferingsfromSanFrancisco,Japan,Berlinandmore. FirstLookforCharitygivesattendeesanelegant,inaugurallookattheannualChicagoAutoShow;amethodtohelp18deservingareacharities;andanopportunitytowinanewvehicle.Thisyear,makethattwonewvehicles—a2011HondaCR-Zanda2011HyundaiSonata. Theall-newHondaCR-Zsporthybridintroducesasleektwo-passengercoupedesignwithquick,sportyhandlingtothe
gasoline-electrichybridsegment.ThecompletelyredesignedHyundaiSonatadeliversbest-in-classfueleconomyandraises
thebarwhenitcomestofeaturesandtechnologyofferedwithinthemidsizecarsegment. EighteensignificantChicagoareacharitieswillbenefitfromthemorethan$2millionexpectedtoberaisedbyFirstLookforCharity.Youcandirecttheproceedsfromyourticketpurchasetoanyorallofthem. Nowinits20thyear,FirstLookforCharityappearsprominentlyonthecalendarsofbothsocialitesandcarbuffs.Theblack-tieaffairenablesparticipantstobeholdthenation’slargestautoshowingrandeur.Enjoyhorsd’oeuvres,champagne,wine,softdrinksanddessertswhilestrollingashowfloorthatboastsmorethan1,000newvehicles—dozensondisplayforthefirsttimeanywhere. Black-tieattiremandatory! CR-ZcomplimentsofAmericanHonda
MotorCompany.SonatacomplimentsofChicagolandandNorthwestIndianaHyundaiDealers.Vehiclewinnersmustbepresentattimeofdrawings.
VW’s Jonathan Browning to address economic Club of Chicago at auto show
Key ContactsCATAPresident&AutoShowGeneralManagerdave [email protected]
ExecutiveVicePresidentChris [email protected] DirectorofCommunicationsPaul [email protected]
FirstLookforCharityManager&DirectorofDealerAffairserik [email protected]
DirectorofSpecialEvents&ExhibitorRelationssandi [email protected]
InternetDirectorMark [email protected]
Official Hotel
It’s as easy as pie…
Livingoutofasuitcaseisn’tourfavoritething,either,butattheChicagoAutoShowweknowhowtohaveagoodtime.Keepingthisinmind,wearehappytoannouncethe2011ChicagoAutoShowofficialhotelwillonceagainbetheChicagoSheratonHotelandTowers.RightontheriveratColumbusDrive,theSheratonChicagonotonlyofferseasyaccesstogreatcitylife,italsooffersanexclusive$115anightratetoshowmedia,exhibitorsandattendees.Thisway,wecanallhaveourcakeandeatittoo. Guestsregisteringwiththe2011ChicagoAutoShowwillbetreatedtomorethanaluxuriousstayatthebeautifulhotel.Alongwithnewlyrenovatedandupdatedrooms,guestsregisteringwiththe2011ChicagoAutoShowwillalsobetreatedtoanumberofSheratonChicagoperksnotusuallyincludedwithstandardroomrates.Forexample,guestswiththeshowwillalsoreceive:complimentaryin-roomInternetaccess,healthclubandpoolaccess,localnewspaperandUSAToday,useoftheMcCormickPlaceShuttle(pleasenotethattheMcCormickPlaceshuttleserviceisbasedonapre-setschedule),andDoubleStarwoodPreferredGuestpoints. TomakeareservationatthespecialAutoShowrate,pleasecall(800)325-3535orvisithttp://www.starwoodmeeting.com/Book/chicagoautoshow2011andmentionbookingcodeAUTO. FormoreinformationontheSheratonChicago,pleasefollowthislinktotheSheratonChicagoFactsheet:http://www.sheratonchicago.com/downloads/factsheet.pdf
Thetruthis,whilebakingisnotalwayseasy,enjoyingaperfectlygoldensliceofapplepiealwaysis.For2011mediaregistration,we’lldoallthebaking(approval,printingandmailing)ifyoucanjustsharewithustheingredients(yourname,address,company,title…etc).Byregisteringinadvance,youcanskiptheannoyinglineatthebuffetandjustsitdownandenjoythegoodstuff. Ifyouweren’tregisteredlastyearordidn’treceivethe“welcome”Email,youcanalwaysregistertheold-fashionedwayandgotohttp://chicagoautoshow.com/media/andclickontheMediaCredentialsRequestslink.Byregisteringonline,youcanavoidthelonglineswhenyouarriveattheshowandpreventthosewhoregisteredonlinefromgettingthebestseatinthehouseasyou’refillingoutpaperwork. Exhibitorscanregisterforcredentials,aswell.Primarycontactsforeachorganizationshouldvisithttp://www.chicagoautoshow.com/exhibitors/andclicktheCredentialRegistration/Trackinglink.ThepasswordforthisyearisExhibitor2011(casesensitive).Exhibitorscanlisttheirprimarycontactinformationandrequestcredentialsforboothstaffing. We’relookingforwardtoreceivingyourRSVPtothebestpartyoftheseason.Ifyouregisteronline,themediapreviewwilltrulybeaseasyapie…whatevertheoriginofthatparticularphrase,welikeitandwelikemakingyourlifeeasy.
The officers of the Chicago automobile trade association wish everyone a joyous holiday season and a prosperous new year. Picturedare(front)2011ChicagoAutoShowChairmanKevinMizeofO’HareHondaandO’HareHyundai,DesPlaines,Ill.;KurtSchiele,ElmhurstBMW,JaguarElmhurst,ElmhurstToyota-Scion,Elmhurst,Ill.,treasurer;CATAChairmanSteveFoleyJr.,ofSteveFoleyCadillac-BentleyandRolls-Royce,Northbrook,Ill.;Backrow:MikeEttlesonof
EttlesonCadillac-Buick-GMCandEttlesonHyundai,Hodgkins,Ill.,vicechairman;JohnWebbofPackeyWebbFord,DownersGrove,Ill.,secretary;andDaveSloan,CATApresidentandgeneralmanageroftheChicagoAutoShow. TheCATAisthenation’soldestandbiggestmetropolitanfranchisednew-cardealerassociationandhastheproducedtheannualChicagoAutoShowsince1935.
ChicagoAutoShowChicagoAutomobileTradeAssn18W200ButterfieldRoadOakbrookTerrace,IL60181USAP:630.495.2282(CATA)F:630.495.2260www.ChicagoAutoShow.com
