2012 “Clean Beaches”
Activity Report
Adresse : Km 3.2 - Route de Zaërs Avenue Mohamme VI et rue El Madoni Ibn Houssaini - Rabat - B.P.5679 Tél. : 05 37 65 88 44 L.G - Fax : 05 37 65 55 31- E.mail : [email protected]
Her Royal Highness Princess Lalla Hasnaa in presence with the laureates of the “Clean Beaches” program 2011 in Skhirat
•Introduction 6
•2012Highlights 7
•StructuringanddevelopmentareasoftheCleanBeachesprogram: 8
•StrategicstudyontheCleanBeachesprogram:towardsanationalsustainablecoastal
managementprogram 8
•UpgradingoftheMoroccanstandardformonitoringbathingwaterquality
anditsadaptationbasedontheNewEuropeanDirective(NDE): 8
•RedesignoftheLallaHasnaaCleanBeachesAwardsintotheLallaHasnaaSustainableCoastAwards: 9
•RenewalofthePartnershipAgreement 9
•DevelopmentoftheCleanBeachesProgram 9
•Sponsorshipofnewbeaches 9
• Integrationofnewbeaches 10
•StrengtheningtheCleanBeachesprogramcriteria: 11
•BathingWaterQuality: 11
•MonitoringtheQualityofBeachBathingWaterandSand: 11
•Monitoringsandquality: 11
•Swimmersafety 11
•Beachseamarking 11
•Supervisionofswimmers 12
•HealthCoverage 12
• Improvementandmanagement 12
•PreparationofBeachUseandManagementPlans(PUGP) 12
• ImplementationofPUGP 13
•Environmentalawarenessandeducation 13
•Beachmonitoringandevaluationsystem 13
•Strengtheningmonitoring 13
•Beachevaluation 14
•GeneralFindingsandRecommendations 15
•ANNEX:RecommendationfromtheBeachesworkshoponSaturday,May26,2012 17
Index
6 7
Introduction 2012 Highlights
Launched in 1999 as a clean beach campaign by
Her Royal Highness, over the past decade the Clean Beaches
program has established itself as a true sustainable development
program for coastal municipalities, thanks to the hard work of
all the Foundation partners (public sector involved in coastal
management, municipalities and local authorities, economic
partners, federations and users associations, etc.). Over the
years, this important work has resulted in a process of upgrading
the beaches to international standards and the implementation of
the international Blue Flag label.
Lalla Hasnaa 2011 Clean Beaches Awards Ceremony
On Saturday, May 26, 2012, Her Royal Highness Princess Lalla Hasnaa, President of the Mohammed VIFoundationforEnvironmentalProtection(FM6E),chairedtheLalla Hasnaa 2011 Clean Beaches Awards Ceremony at theMohammedVIInternationalConferenceCenterinSkhirat.During this annual event, Her Royal Highness presentedtheawards to theCleanBeachesprogrampartners for theiroutstandingactionsandinitiativesforprotectingourcoastalheritage.Thus,seventeenLallaHasnaaCleanBeachesTrophieswere awarded: Seven Lalla Hasnaa Commitment trophies,four Lalla Hasnaa Innovation trophies, and six Lalla HasnaaInitiativetrophies.
Clean Beaches workshop:
As a side event at the awards ceremony, the Foundation
organizedaninteractiveworkshoptotakestockofthisdecadeof
beachmanagementexperience.AlltheCleanBeachespartners
attendedthismeeting.Nearly200peopleattended:economic
operators, administrations involved in coastal management,
localauthorities,municipalitiesandlocalassociations.Several
discussions covered the program’s strategic direction during
thisworkshop.
First, theparticipants attended thepresentationof the study
undertakenbytheFoundation,entitled“Strategicstudyonthe
orientation and development of the Clean Beaches program
towardsanationalcoastalmanagementprogram.”
The focuswas next on the issue of upgrading theMoroccan
BathingWaterQuality (QEB)monitoring standard to theNew
EuropeanDirective(NDE).
Finally, following thevariouspresentations,participantswere
abletodiscussthekeyelementsofaninnovativemanagement
approach to redesign the awards, rewarding participatory,
useful and practical initiatives for environmental education,
whichistheFoundation’sprimarymission.
Recommendationsfromtheworkshop“AreasforDevelopment
of the Clean Beaches Program” for sustainable coastal
managementanddevelopmentweredefinedandpresentedto
Her Royal Highness(inAnnex).The Foundation, true to its mission to educate and bring
togetherallthestakeholders,notedtherecommendationsand
willinitiatetheprocessoftheirimplementationinconsultation
with the government officials and public and private
organizationsconcerned.
InordertodevelopandreorienttheCleanBeachesprogram,in
2012theFoundationbegantoreflectonthreeareasofprogram
consolidationanddevelopmentasbelow:
•Phase I launch of the strategic study on the direction of
the Clean Beaches program: towards a national sustainable
coastal management program;
•Upgrade the Moroccan Bathing Water Quality monitoring
standard in relation to the New European Directive;
•Future direction of the prestigious Lalla Hasnaa Clean
Beaches awards, towards Lalla Hasnaa Sustainable Coast
awards.
InTangierinOctober2007,thenamingofHer Royal Highness Princess Lalla Hasnaa as Ambassador of the Coast by
theUnitedNationsEnvironmentProgramme,wasrecognitionof
herefforts.Indeed,shehasunitedandmobilizedtheinitiatives
for Moroccan beaches conducted under the Foundation’s
flagship program: Clean Beaches. The goal is to ensure an
environmental management of beaches, while focusing on
environmentaleducationandbeachgoerawareness.
Furthermore, the Clean Beaches program and coastal
preservation in general has been the subject of attention
since the InternationalCoastalConferenceheld inTangieron
October9,2010,underthePresidencyofHer Royal Highness. In accordancewith the recommendations of this conference,
other major outreach programs were launched for coastal
wetlandsandtheNadorandDakhlabays.
In 2012, a total of 71 beaches (covering
45municipalities, and supported by 25 public
and private entities, which provide financial
andtechnicalsupport)areinvolvedintheClean
Beaches program, including 20 beaches or
sectionsofbeacheswiththeBlueFlaglabel.
To encourage the best initiatives for sustainable coastal
development, the Foundation annually awards its partners
withtheLalla HasnaaCleanBeachesTrophyinrecognitionofeffortsinmanagement,environmentaleducationandoutreach
implementedonthebeaches.
After a decade of experience in beach development and
management, in 2012 the Mohammed VI Foundation for
EnvironmentalProtectioninitiatednewstructuringactions.
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Strategic study on the Clean Beaches program: towards a national sustainable coastal management program
Aspartoftheimplementationoftherecommendationsofthe
InternationalCoastalConference,heldinTangieronOctober9,
2010,underthePresidencyofHer Royal Highness,itbecame
necessary to graduallymove towards a policy of sustainable
coastal management with the initiatives undertaken by
the Foundation and its partners as part of a perspective of
sustainability.
Indeed,despitesignificantachievementsoftheCleanBeaches
program, it is imperative that the actions undertaken by
the Foundation and its partners are part of a perspective of
sustainablecoastaldevelopment.TheFoundationhastherefore
chosentoestablishastrategyforthesustainabilityofitsactions
andinitiativeswiththeaimofpreservingthecoastline.
Inthiscontext,aninternalreviewwaslaunchedasaquantitative
andqualitativeassessmentoftheCleanBeachesandBlueFlag
programs and to make proposals and recommendations to
strengthen and improve them. It then became necessary to
initiateasupportmissiontoidentifyandimplementastrategic
actionplantoevolvetheCleanBeachesprogramintoanational
programforsustainablecoastalmanagement.
Themethodology selected by the Foundation for this study
is based on dialogue, an inclusive participatory process.
TheNOVECconsultingfirmaccompaniedusinthisprocess.
Thus, four workshops were held with the various program
partners:government,economicpartners,localauthoritiesand
elected representatives and local associations to obtain their
perceptionsoftheprogramandsuggestionsforimprovement.
This study has led to interesting findings, which need to be
considered and shared with all partners for implementation
andimprovement.
Upgrading of the Moroccan standard for monitoring bathing water quality and its adaptation based on the New European Directive (NDE):
Since 2002, the success of the Clean Beaches program has
encouragedustoimplementtheBlueFlaglabel,international
symbolofseasidetourism.
In2012,atotalof20beacheswereawardedwiththeBlueFlag
label.Thislabelmustbestructuredandsustainableinorderto
meetFEErequirements.IntermsofBathingWaterQuality,FEE
hasdecidedtobasetheBlueFlaglabelontheNewEuropean
Directive(NDE)internationalstandards.
As such, given our commitment, it has been necessary to
consider ways and means to meet this new requirement.
Accordingly, several proactive actions have been undertaken
bytheFoundationanditspartnerswithaproposedroadmap,
whichwasdiscussedattheworkshop,heldonMay26,2012.
Redesign of the Lalla Hasnaa Clean Beaches Awards into the Lalla Hasnaa Sustainable Coast Awards:
To take intoaccountchanges in the institutional context,
the expectations of local stakeholders and partners,
and the evolution of the Clean Beaches program into a
nationalprogramforsustainablecoastaldevelopment,the
Foundationhasinitiatedadiscussiononthefuturedirection
of theLalla HasnaaCleanBeachesawards, toengage inmoresustainablecoastaldevelopmentasawhole.
This new direction extends this recognition process
beyond the beach towards the preservation of the
entire coastline. These awards will identify and catalog
the work and initiatives undertaken by any person or
entity contributing to the protection of the coastline for
sustainable development and to encourage socially and
environmentallyresponsiblebehavior.
AttheMohammedVIFoundationforEnvironmentalProtection
BoardofDirectorsmeetingheldonFriday,May6,2011,under
thepresidencyofHer Royal Highness Princess Lalla Hasnaa, itwas decided to continue the Clean Beaches program as a
Foundationflagshipprogramwhile improvingandupdating
the partnership agreement between the municipality, the
economicpartner,andtheFoundation.
Thus, thepartnership agreements that expired in 2011were
renewedforaperiodofthreeyears,from2012to2014.
Inthissense,andforagreaterinvolvementbythemunicipalities,
apartnershipagreementandspecifications,whichareaimed
at improvingbeachmanagement, havebeen ratifiedby the
economic partner, the municipality, the local authority, the
MohammedVIFoundationforEnvironmentalProtectionand
theDirectorateGeneralofLocalGovernment.
In2012,theCleanBeachesprograminvolved71beachesspread
throughout45coastalmunicipalities,whichwassponsoredby
25publicandprivatecompanies.
Sponsorship of new beaches
Four new beaches were sponsored in 2012: • Jbila and Amiraux beaches, within the Tangier urban
municipality, sponsored by Maroc Telecom;
• Ksar Al Majaz beach, within the Ksar Al Majaz urban
municipality, sponsored by ONCF;
• Sidi Ifni beach, within the Sidi Ifni urban municipality,
sponsored by the National Ports Agency.
Structuring and development areas of the Clean Beaches program:
Renewal of the Partnership Agreement
Development of the Clean Beaches Program
11
20 Moroccan beaches awarded the Blue Flag label in 2012
The Blue Flag eco-label was awarded jointly by
the Mohammed VI Foundation for Environmental
Protection (FM6E)under thepresidencyofHer Royal Highness Princess Lalla HasnaaandtheInternationalFoundation for Environmental Education (FEE) to
20 beaches among the 71 listed inthisyear’snationalCleanBeachesprogram.
In recognition of the actions implemented to meet
international standards by the municipalities, the
relevant government administrations, and FM6E
economic partners, the Blue Flag was raised this
summeronthe20 following beaches:
Mdiq;Fnideq;Achakar;Sol(Tangier-Asilah);Ba-kacem
(Tangier-Asilah); Skhirat; Bouznika; Ain Diab;Madame
Choual (Ain Diab Extension); Sidi Rahal; Haouzia;
Sidi Bouzid; Oualidia; Safi; Souiria lkdima; Essaouira;
Imintourga (Mirleft); Aglou sidimoussa (Tiznit); Foum
loued(Laâyoune);Foumlabouir(Dakhla)
The2012editionalsoincludedthelabelingofasecond
beachintheSouthernregion:FoumLabouirinDakhla.
Integration of new beaches
Since 2011, and through the framework of an overall vision
of sustainable coastal management, the Clean Beaches
program is gradual strengthening the municipality’s role in
the development and management of the beaches within
its jurisdiction. Themunicipality could eventually identify an
economicpartnerforitssupportinupgradingandlabelingof
thebeachinquestion.
This national project focused on three areas:
1. Supportbymunicipalitiesforbeachimprovementand
managementactionsaccordingtotheirprerogatives;
2. Implementationofservicesdevelopedandorganized
suchasseamarkup,security,firstaid,etc.bythevarious
ministerialdepartmentsresponsibleforcoastal
management;
3. Assistancebywillingeconomicpartnerstoupgradethe
beachespriortoawardingthelabel.
Duringthe2012programyear,andasperthefocus,thenational
Clean Beaches committee decided to incorporate a dozen
beachesintotheprogram.Thesebeacheswerechosentaking
intoaccount:
• Compliancewithbathingwaterquality
• Availabilityofbasicfacilities(toiletsandshowers)
• Presenceoflifeguards;
• Availabilityofbeachmarkupequipment;
• AvailabilityofgrantsfromtheDGCLforequipmentand
improvements.
Three municipalities have expressed the wish to join the
program, by ratifying the specifications that have been
transmitted to them: the municipalities Nsar Beni (Boukana
beach), Al Hoceima (Calabonita and Quemado beaches) and
Mehdia(Mehdiabeach).
Strengthening the Clean Beaches program criteria:
Thankstothecommitmentandcontinuoussupportofministrydepartments,in2012theFoundationanditspartnerscarriedoutseveralactionsaimedatstrengtheningthemonitoringofthebathingwaterandsandquality,beachgoersafety,healthcoverage,andbeachimprovementandmanagement.
Bathing Water Quality:
Monitoring the Quality of Beach Bathing Water and Sand:
The Directorate of Ports and Maritime Public Domain(DPDPM) and the Directorate of Monitoring and RiskPrevention committed to the following actions for the2011-2012programyear:
• Monitoringthebathingwaterqualityat146beaches(5morethanduringthepreviousyear);
• MonitoringwaterqualityattheBlueFlagbeachesbytheMoroccanStandard03-07-200andNewEuropeanDirective,aswellastheassessmentoftheMartilandAgadirbeaches(identificationandlocationofdifferentpollutionsources);
Beginningwiththe2012-2013season,theDepartmentofEnvironmentwilloutsourcethebathingwaterqualitymonitoringthroughLPEE.
Monitoring sand quality:
Inadditiontothebathingwaterquality-monitoringprogram,since2010theDPDPMstartedtakingsamplesfortheanalysisofbeach sand.For the2012 season, thenumberofbeachesinvolvedinmonitoringsandqualitywas16,equalto3morebeachesthanin2011.
Swimmer safety
Beach sea marking
A total of 50 beaches benefitted from the sea-markingprogramconductedbyDPDPMin2012,equaltosevenmorebeachesthanin2011.
Toensurecompliancewiththemarkup,DPDPMimplemented
an outreach program for the users of water activities, with
onsiteawarenesssigns.
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Supervision of swimmers
Intheinterestofcontinuouslystrengtheningswimmersafety,in2012theDirectorateGeneralofCivilProtection:
• Recruited2,220lifeguards,equalto30lifeguardsmore
thanin2011;
• Acquiredclothingforseasonallifeguards:4,400T-shirts,
hatsandshorts,and2,200professionalwhistles;
• Acquiredadditionalrescueequipment:600buoysand
1,000pairsoffins;
• Mobilized180lifeguardsfor15daystostrengthen
surveillanceoncertainbeaches;
• Providedemergencyandrescueequipmentonallthe
beaches(dinghies,jetskis,buoys,lifejackets,etc.).
• Providedpreventivemonitoring(doctors,ambulance)
onsomehighlyvisitedbeaches;
• Providedlocalunitswithaspecialallocationoffueland
lubricants;
• Providedtraininginfirstaidthroughoutthemonthof
Aprilforseasonalandprofessionallifeguards;
• ProvidedanannualtraininginAprilforseasonal
lifeguardsandsupervisorsonprofessional
communicationandstressmanagementwith
thesupportofANAPECandwithintheframeworkof
thepartnershipagreementbetweentheANAPEC
andtheFoundation;
Health Coverage
As every year, theMinistry ofHealth in support of the Clean
Beaches program sent a circular to all delegates to ensure
beach health coverage, calling on the delegations of the
Ministry to implement first aid units, hygienicmonitoring of
foodestablishments,andworkshopstoraisehealthawareness
andeducationforbeachgoers.
Assuch,in2012,85%oftheCleanBeacheshadfirstaidcoverage
by theMinistry of Health. This especially concerned beaches
locatedfarfromhealthcenters.Theotherbeacheswereeither
covered by other stakeholders (sponsors, municipalities,
MoroccanRedCrescent,etc.)foremergencyfirstaidresponders
orpendingcoveragebecausethefacilitiesatthebeachesare
underconstruction.
Improvement and management
Preparation of Beach Use and Management Plans (PUGP)
In order to preserve the coast, ensure amajor improvement
of this seaside heritage, highlight the beaches in order to
promote and develop them, and improve the organization
andmanagementof theareaand theactivities implemented
there, the Department of Ports and PublicMaritime Domain
continuesitsmomentuminthedevelopmentofBeachUseand
ManagementPlans(PUGP).
In2012,15 PUGPwerefinalized:
• 6pilotbeaches:Bouznika,Mohammedia,AinDiab,
SidiRahal,DarBouazzaandMehdia;
• 3inEssaouira:Essaouira,SidiKaouki
andMoulayBouzerkoun;
• 1inBerkane:Saidia;
• 2inLarache:MiamiandRasRmel;
• 3inTiznitandSidiIfni:SidiIfni,Mirleft,
andSidiMoussaAglou.
Implementation of PUGP
Inordertoachieveacollaborativedocumentsharedbyallbeach
stakeholders,andensurethesustainabilityoftheseprojects,a
participatoryapproachwasadoptedbothinthedevelopment
andtheimplementationofPUGP.Thus,therelevantauthorities
validated 13 PUGP. The PUGP for the Mohammedia and
Bouznikabeachesareawaitingvalidation.
Environmental awareness and education
Like previous years, economic partners have conducted
environmental awareness and education in partnership
with local associations and federations. Some economic
partners have requested professional agencies to implement
an “Awareness and Environmental Protection Village” for
holidaymakers, especially for youth. Thus, scientific, artistic,
recycling,etcworkshopswereorganized.
The Moroccan National Scout Federation and the Moroccan
Royal Federation of Sail Yachting (FRMYV) renewed their
efforts.For its 8th edition, the youthwere very involved in
the “Sailing Caravan for the Environment” organized
by the FRMYV under the honorary patronage of
Her Royal Highness Princess Lalla Hasnaa. Atotalof2,081peoplebenefitedfromfreeseaoutings,asfollows:
• 38%werefromsummercamps;
• 62%wereindividuals
• 41%wereyounggirls.
Beach monitoring and evaluation system
Strengthening monitoring
Giventhesuccessofthepilotschemelaunchedin2011onbeach
monitoring by local associations, theNational Clean Beaches
Committeedecidedtorepeatthisoperation in2012,withthe
associations SPANA and AESVT (Mohammedia chapter) and
extendthisinitiativetotwootherassociations:theAssociation
AchoualaforEducationandCulture(Essaouirachapter)andthe
AssociationofEnvironmentalProtectors(Safichapter).
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TheFoundationsignedapartnershipagreementwitheachof
thefourassociations,establishingtheconditionsforachieving
thetasksofmonitoringandevaluation.
TheNationalCommitteeinspectedatotalof71beachesduring
thesummerbetweenJulyandAugust,perpredefinedtechnical
criteria.
17ofthe71beacheswerealsomonitoredbylocalassociations,
at a frequency of one visit per month between June and
September:
• SPANA,6beaches:Harhoura,Sabled’or,Temara,SidiAbed,
SkhiratandMoulayBousselham;
• AESVT-SectionMohammedia,3beaches:Manesman,
MohammediaandSablettes;
• AssociationofEnvironmentalProtectors-Safi,5beaches:
Safiville,SouiriaLakdima,LallaFatna,BeddouzaandSidi
KramEddif
• AssociationChouala,3beaches:Essaouira,SidiKawkiand
MoulayBouzerktoun.
Beach evaluation
ThebeachevaluationprocedureiscarriedoutbasedontheBlue
Flaglabelqualificationcriteriaperthefollowingcomponents:
• BathingWaterQuality;
• Improvements,EquipmentandManagement;
• SafetyandHealthCoverage;
• EnvironmentalAwarenessandEducation.
Anassessmentofthestateofbeacheswasperformedfollowing
theunannouncedvisitstobeachesinvolvedwiththe2012Clean
Beachesprogram,conductedbytheNationalCommitteeand
localassociationstomonitortheactions implementedbythe
beachpartners. Thisevaluationhighlighted theprogressand
shortcomingsnecessarytoovercome.
The attached evaluation sheets document the status of
each of the 71 beaches in the Clean Beaches program, and
highlight the efforts and shortfalls in terms of equipment,
management,hygieneandsafety,aswellasinimplementation
of environmental awareness and education. Also included is
informationonthebackshore,rescueandfirstaidequipment,
healthcenters,etc.
General Findings and Recommendations
Criteria Observations and Remarks Recommendations and actions to take
Bathing Water Quality Thedisplayofbathingwaterqualityresultsisnotyetwidespread;
ClassificationlabeledbeachespertheNewEuropeanDirectives;
Establishawrittenprocedurefordistributingthebathingwaterqualityresults.Thisproceduremustbesharedandvalidatedbyrelevantentities:theFoundation,DGCL,DPDPMandtheNationalEnvironmentalLaboratory/DE;
Establishawrittenprocedurefordistributingthebathingwaterqualityresults.Thisproceduremustbesharedandvalidatedbyrelevantentities:theFoundation,DGCL,DPDPM,andtheNationalEnvironmentalLaboratory/DE;
BringthematterbeforeIMANOR(MoroccanInstituteforStandardization)fortherevisionoftheNM03-7-200
Safety & Health Coverage
Mismatchbetweentheequipmentacquiredbytheeconomicpartnersandthecivilprotectionneeds;
Misallocationofrescueequipmentamongthebeaches;
Problemwithmanagementofwateractivitiesonsomebeaches:non-compliancewiththeseamarks;
Lackoffacilities,andsometimesofmedicalpersonnelhashinderedthewiderspreadoffirstaidunits.
Establishastandardlistofnecessarybeachrescueequipment,includingtechnicalspecifications.ThislistwillbeestablishedbytheGeneralDirectorateofCivilProtectionandmadeavailabletotheCleanBeacheseconomicpartners.
ReactivatetheSubcommitteeforthemanagementofwateractivities;
Environmental Education & Awareness
Activitiesoutweighenvironmentalawarenessandeducationefforts;
Lackofinnovativeeffortsforenvironmentalawarenessandeducationconductedbyeconomicpartnersinpartnershipwithlocalagenciesandsomeprofessionaleventagencies.
Prepareatoolkittosupportlocalassociationsworkinginthisfield.
Improvements & Management
Significantimprovementinthegeneralcleanlinessofthebeaches;
Beachesinthecentralregion(MehdiatoElJadida),withtheexceptionoflabeledbeaches,requireincreasedcleanliness;
Equipmentmanagementandservicequalityofbeaches,whicharemanagedwithouteconomicpartners,arebelowtherequiredstandardswiththeexceptionoftheAgadirbeach.
AcceleratetheimplementationandspreadofPlansforUseandMana-gementofBeaches.
Accordingly, the National Committee made remarks and observations, and proposes to engage in structural projects to overcome the cited shortcomings during the second half of 2012.The main remarks, observations and recommendations issued and debated by the National Committee are summarized in the table below:
16 17
ANNEX : Recommendation from the Beaches workshop on Saturday, May 26, 2012
1st theme:
Strategy for the Clean Beaches program to develop into a sustainable coastal management program:
InaccordancewiththerecommendationsoftheInternationalCoastalConferenceinOctober2010inTangier,it isnecessary tograduallydirect the initiativesandactionsundertakenby theFoundationand itspartnerstowards a more integrated and sustainable coastal management. Therefore, seven recommendations areproposed:
1. Strengthenoutreachandtrainingforelectedofficialsonsustainablecoastalmanagement, includingoncoastalwealthandheritageanditsimportanceineconomicandsocialdevelopment;
2. Encouragelocalauthorities,especiallymunicipalitiestocreateentitiesexclusivelydedicatedtosustainabledevelopment,especiallyintheenvironmentalmanagementofthecoastalzone;
3. Consider mechanisms and tools to streamline administrative procedures within the framework ofpreparationsforthesummerseason;
4. Developand implementanannualmanagementplan, includingthemostpopularbeaches, taking intoaccountthebackshore,use,anduserinvolvement;
5. Consider sustainable coastal management in urban planning documents and national environmentalplans;
6. Assignaportionoftherevenuegeneratedbyseasideactivitiestoimprovetheservicequalitytomeetuserneeds;
7. Developandtestappropriateandadequatemanagementtoolsatpilotbeachesandreplicatesuccessfulexperiencesatallbeaches.
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2nd theme:
Upgrading the Moroccan Standard for the monitoring of bathing water quality and its adaptation to the New European Directive:
The environmental upgrading of beaches enabled the implementation of the Blue Flag eco-label in
Morocco,aninternationalemblemofseasidetourism.Thislabelmustbestructured,sustainableandmeet
therequirementsoftheFoundationforEnvironmentalEducation,theinternationalmanagerofthelabelthat
hasdecidedtoapplytheNewEuropeanDirective(NDE),whichrisksreducingthenumberoflabeledsitesin
theworld.Forthispurpose,itisnecessarytoconsiderwaysandmeanstomeetthisnewrequirement.Thus,
itwasrecommendedto:
1. Strengthen information campaigns, awareness and training on NDE for managers, beachgoers and
thelocalpopulation;
2. Developaplanofpriorityactions,involvingallstakeholders,includingcivilsocietyfortheimplementation
oftheNDE(assessments,cleanup,etc.)forlabeledbeaches;
3. Consider theNDE inallnationalprograms, includingprograms insewerageandwastemanagement in
coastalzones.
3rd theme:
Procedure for the implementation of theLalla Hasnaa Sustainable Coast Awards::
FollowingtherecommendationsoftheInternationalCoastalConferenceheldinOctober2010inTangier,to
accompanytheevolutionoftheCleanBeachesprogramtowardsanationalprogramforsustainablecoastal
managementandmeettheexpectationsofstakeholdersinthefieldandFoundationpartners,anewprocedure
for implementing theLallaHasnaaAwardswaspresentedanddiscussedat theworkshopandshowedthat
thisdevelopmentconsolidates theessenceof theLallaHasnaaAwardsandadoptsan innovativeapproach
to reward inclusive, participatory, useful and practical initiatives for public awareness and education for
sustainabledevelopment.
Takingintoaccounttherequirementsofthisnewdevelopmentandtheapplicationprocessextendedtonew
categoriesandonanationalscale,thefrequencyoftheawardswillbeexaminedandsubjecttodiscussionwith
allstakeholderstoprovideequalopportunitiesforallcandidates.
As such, it was recommended to organize informational workshops to present the terms, the application
procedures,andtheconstitutionoftheLallaHasnaaSustainableCoastAwardsjury.
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