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KICK START YOUR SOCIAL MEDIA & MOBILE MARKETING PROGRAM
Por: Javier M. Santos Social Media Marketing Consultant
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AUDIENCE
• Pymes
• Brand Manage rs
• Even ts Coo rd i na to r s
• Pro fess i ona l I nd i v i dua l s – P h y s i c i a n s
– L a w y e r s
– C PA s
– E t c…
• Ho l i day Season On l i ne / Mob i l eMarke t i ng Campa ign – P r o d u c t o r S e r v i c e Aw a r e n e s s
– P r o d u c t o r S e r v i c e D i s c o u n t
– I n c r e a s e I n b o u n d I n q u i r e s o r S t o r e Tr a f f i c
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SOCIAL MEDIA MARKETING STRATEGY
2009
Integration
2011
Measure, Analytics
2010
Engagement
(conversation management)
2012
Mcommerce
WHERE ARE YOU
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SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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LANDING PAGE EXAMPLES
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SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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FACEBOOK EVOLUTION
1,300,000
Facebook users in
Puerto Rico*
* Market Data is Available at www.gta.ma/#market_data
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FACEBOOK BUSINESS PAGE
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SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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RESULTS FOCUSED APPROACH
• Fan Growth
• Promotions
• Grow Sales
• Build Your Brand
• Product Sampling
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FACEBOOK APP SAMPLE
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ADVERTISING CAMPAIGN
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ADVERTISING CAMPAIGN
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CAMPAIGN RESULTS
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SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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SMMD
Login
Publishing Area
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SMMD
Engagement Area
Measurement Area
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SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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LANDING PAGE TRAFFIC REPORT
•Number of Visitors •Conversion Rate •Navigation Origin
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FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors •Demographic
•Gender •Age
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MOBILE APPLICATION
• A killer App: the best way to reach your mobile customers. • Mobile App: A personalized icon downloadable of iTunes (iPhone, iPad) and the Market (Android) for your customers’ Smartphones. • Your customer can obtain information about your services, get directions to your business, request an appointment, have access to your facebook page and even make a direct call to your office. •“App alerts”: a feature to send offers and reminders to your customers.
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MOBILE APP
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OPTIONAL SERVICES
Advanced QR Code Campaign Manager
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RESULTS DATA
Depending on the campaign set up, the following analytics data is available:
•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison
The interactive reports are generated in real time.
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IT’S YOUR CHOICE!
STAY ALONE IN THE CROWD…
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IT’S YOUR CHOICE!
JOIN THE SOCIAL MEDIA CONVERSATION!
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QUESTIONS?
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THANKS
F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma