Download - 2013 orange pasture´s outdoor showroom
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CONCEPTOutdoor Show Room
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1,2,3: CHEESE CONCEPT!
Let invade the Square!CHEESETM
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Let ORANGE invade the Square!
Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
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Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
Let
show what Holland is!
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BUILDINGShow Room
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exhibition center
green café
pedestrian pathdutch daylife experience
1
3
2
1,2,3: CHEESE CONCEPT!
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store-age.nlOrange Pasture
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exhibition center
green café
pedestrian pathdutch daylife experience
Show Room
The new building will be divided into three different areas in order to offer different kind of experiences at the same showroom.
BUILDING
1,2,3: CHEESE CONCEPT!store-age.nlOrange Pasture
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entertainmentday walksnight performancesexperience center
LCD screens
Bicycle Parkinggreen lifestylealternative techs
Brand Identity
1,2,3: CHEESE CONCEPT!store-age.nlOrange Pasture
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EXHIBITION CENTREShow Room´s
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option 1
option 2
EXHIBITION CENTREstore-age.nlOrange Pasture
LED BIG SCREEN
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LED option 1
LED option 2
EXHIBITION CENTREstore-age.nlOrange Pasture
LED BIG SCREEN
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product displaydairyfood
dutch culturepuzzlesapps
MAIN ACTIVITIESEXHIBITION CENTRE
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videoramavideos
movies
brand´s museumhistoryDNA
interactive gamesappspuzzles
MAIN ACTIVITIESEXHIBITION CENTRE
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APPS
f
The
Netherlands
O
riginal
Taste
Of
The
Netherland
s
Orig
inal
Taste O
TOUCHSCREEN
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internal modulesdivide inner spaceproduct showcasevideo
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MAIN ELEMENTSEXHIBITION CENTRE
product samplesfree trialproduct experience
product samplesfree trialproduct experience
brand valuesHolland brands´DNAHolland brands´History
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GREEN CAFÉShow Room´s
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GREEN CAFÉ
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Bicyle´s frames sculpture
Brand´s Logo
“Welcome” propsGrass floor
Glass roof
Gradstands
MAIN ELEMENTSGREEN CAFÉ
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MAIN ACTIVITIESGREEN CAFÉ
PRODUCT TRIALSPRODUCT TRIALS
BOOKSTORE
COFFEE SHOP
ART GALLERY
GIFT SHOP
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PEDESTRIAN PATHShow Room´s
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BRICKSPEDESTRIAN PATH
TRADITIONAL BRICKS
The path will use a traditional kind of Holland´s technique, which uses high and innovative technology in order to reach a traditional “old style” look all over the path.This path will held many kinds of community activities, hence the path will be called “Holland Street”
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MAIN ACTIVITIESPEDESTRIAN PATH
LED BACKGROUND
BICYCLE ROAD
SEASON ACTIVITIES
PRODUCT EXHIBITION
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“HOLLAND ST.”
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Thank you!
www.store-age.nl
Amsterdam / Shanghai / Singapore / Seattle
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