2013 SOCIAL + MOBILE

STATISTICS

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TWO KEY FACTORS DRIVING SOCIAL GROWTH FOR 2013:

rapid adoption of older users 45+ mobile use for Internet access

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61% OF CURRENT FACEBOOK USERS HAVE TAKEN A voluntary break from it.  

 - PEW RESEARCH  

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THE FASTEST GROWING AGE BRACKET ON FACEBOOK IS

45-54 YEARS OLD.    

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45 million photos ARE UPLOADED TO

INSTAGRAM EVERY DAY.    

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THE INTERNET IS THE SECOND MOST POPULAR PLACE TO GO

FOR NEWS, beating print.

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TWITTER IS the second fastest GROWING NETWORK

IN THE WORLD.

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THE FASTEST GROWING AGE BRACKET ON TWITTER IS

55-64 YEARS OLD    

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YOUTUBE REACHES MORE

18-34 YEAR OLDS than any cable network.  

 

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100 HOURS OF VIDEO AREUPLOADED TO

YOUTUBE every minute.

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LINKEDIN HAS 200M+ USERS.

2 NEW USERS JOIN every second.

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PINTEREST HAS 70M + USERS. 30% PINNED, REPINNED OR LINKED IN JUNE THIS YEAR.

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PINTEREST IS 80% FEMALE.

REDDIT IS 60% MALE.

- PEW RESEARCH  

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AMERICA:

91% OF ADULTS HAVE A cellphone 56% HAVE A smartphone

34% HAVE A tablet. - PEW RESEARCH  

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25% OF SMARTPHONE USERS

18-44 SAY THEY CAN’T REMEMBER THE LAST TIME THEIR SMARTPHONE WAS NOT NEXT TO THEM.  

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29% OF AMERICANS SAY THEIR

PHONE IS the first and last THING THEY LOOK AT EVERY DAY.

- QUALCOMM  

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LAUREN K. GRAY laurenkgray.com