Download - 2013 The Year of the Hashtag
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Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen /
paper and let’s get started.
Presented on Aug 14th 2013 by Marc D. Horne
Co-Founder, DailyDealBuilder.com
Blog | FB | Twitter | Email
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If You Have Questions Along the Way?
Type them in the questions box or if you are not watching this live you can always
reach us at [email protected]
Presented by Marc Horne
Blog | FB | Twitter | Email
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Utilizing Guerrilla Marketing for Explosive Growth
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Ride Internet Waves
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The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of
humans on earth.
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The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and
learn.
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I’m dubbing 2013 “The Year of the Hashtag”
… and the implications and opportunities are enormous for us as both business
owners and consumers.
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Use the “#”!
Twitter, Facebook, Instagram, Tout, Tumblr, Flickr, and Google+ all utilize hashtag
capability. It’s essentially a hyperlink that aggregates all the info containing that
hashtag. Add a “#” before important words.
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Ride the Twitter “trends”
Presented by Marc Horne
Blog | FB | Twitter | Email
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View custom “trends”
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Search for Hashtags
Presented by Marc Horne
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Find potential customers and feedback through this search function.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Ride the Google + “trends”
Presented by Marc Horne
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What’s hot on reddit.com?
Presented by Marc Horne
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What’s hot on instagram?
Presented by Marc Horne
Blog | FB | Twitter | Email
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What’s hot on Pinterest?
Presented by Marc Horne
Blog | FB | Twitter | Email
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What’s hot on Pinterest?
Presented by Marc Horne
Blog | FB | Twitter | Email
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What’s hot on YouTube?
Presented by Marc Horne
Blog | FB | Twitter | Email
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What’s hot on the news?
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Attention Spans are Short. It is a necessity to engage your audience.
• Attention spans are very short. Trends don’t last long. You usually have a short window to make something happen and ride a wave before people move on to the next wave.
• People (especially the younger demographics) absolutely love looking at pictures and “meme’s.” Try making one.
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Example Meme
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Attention Spans are Short. It is a necessity to engage your audience.
• Make short videos (educational and informative, humorous, spoofs, aggregate info, etc). Make podcasts.
• When applicable, incorporate #trends into your social media posts (FB, Twitter, Pinterest, LinkedIn, Instagram, YouTube, etc).
• Use trends in your articles, email blasts, and blog posts.
• Include a signature (URL, Twitter handle, etc.) at the beginning or end of your articles.
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Speaking of Social Media…
• Post relevant and timely news and information often. Set up Google Alerts and get notified of industry related news.
• Curating related content is an easy way to stay active and interesting on social networks.
• Post pictures and meme’s. “A picture is worth a thousand words.” People love images.
• Services like Instagram, Flickr, and Pinterest are growing in numbers by leaps and bounds.
• Infographics and images help humans (in our low attention age) process a great deal of information.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Speaking of Social Media…
• Use hashtags. Nearly every commercial I see now has a hashtag (#) at the bottom. Hashtags allow users to see everything tagged with the same hashtags in one feed.
• Properly hashtagging pictures and micro posts on Twitter and Instagram can put you in front of a large audience, very quickly.
• Don’t abuse the hashtag.
• Post questions that illicit a response. Engagement is key. Put two conflicting ideas out on the table and let people choose sides. “Mac or PC?”
Presented by Marc Horne
Blog | FB | Twitter | Email
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Speaking of Social Media…
• Run surveys. Social networks are a great place to ask questions and get feedback. Crowdsourcing is going to continue rising and folks love expressing their opinions. Social media can be great for gathering market data.
• Run small “engagement” contests. “Share this photo and be automatically entered to win ______.”
• Create and post informative videos. Short, 30 second – 2 minute videos can really grow your rankings.
• Like and follow related pages and groups.
• Don’ts: Don’t spam. Don’t mass message. Don’t mass add to groups. Don’t be a troll. Don’t post messages before reading them.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Get as much press & publicity as possible
• "How can I get a bunch of free publicity?.“
• Who are the top folks in your industry?
• Why are they getting press & publicity?
• What news outlets are they getting it from?
• Who are the editors and what are their contact details?
• Be share-able, cause-related, newsworthy, or opinionated.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Get as much press & publicity as possible
• The Easiest Path: Pick a fight. Not a real fight, of course. And
not a cheesy press release type of "Move over Groupon, __________ is Here" type of statement... But something real, something big, something close to heart, something that touches people in a way that makes them want to cheer for you and route you on. “The easiest way to compete against McDonalds is to bash them” – most likely said by some board member of Burger King at some point.
• In any particular industry, there are most likely a couple top players who receive most of the press. Step up to their level.
• Write down: “To become newsworthy, my company will _____________.
Presented by Marc Horne
Blog | FB | Twitter | Email
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Get Guerrilla with it
Presented by Marc Horne
Blog | FB | Twitter | Email
• What if you hired a couple people from each city you represent from Craigslist, gave them a funny costume, and paid them to run around the busiest sections of your cities? You could hire 2 people per city and pay them ~$10 p/ hour.
• Give them free vouchers or some other incentive to give walker-by’s if they take a picture and tag it on Facebook, Twitter, or Instagram…
• Be outrageous, funny, and stand out. Turn people’s heads.
• The “Naked Guitarist” in NYC has received more press than most every small business in America. Yes, that is sad.
• Let’s look at some examples pulled from CreativeGuerrillaMarketing.com
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Help your customers “experience” your offering. Taste tests are the
oldest form, but you can get creative like this Swiss SkyDive company.
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Make your customers feel like a “star!”
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Visually show your customers why they need to use your service. This
fitness company takes the cake…
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Another “taste test” that’s out of the ordinary. Let your potential customers
experience and enjoy your service if possible.
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We can call this “shark” marketing instead of guerrilla marketing.
Discovery is always an incredible company to learn from in the manner
that they market Shark Week and utlize social media.
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Get people to turn their heads and do a double take. Piggy back and
advertise through different and out of the ordinary mediums
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Making giant replicas of your product, coupons, or logos will grab attention!
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Look at where Colgate is placing advertisements…
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Unique business cards can go a LONG way.
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Distribute Swag or Paraphernalia
Presented by Marc Horne
Blog | FB | Twitter | Email
• Business Cards: vistaprint.com always has special deals.
• Clothing: Tee-shirts, dress shirts, pants, hats, sunglasses, etc.
• Branded coffee mugs, Post cards, Drink coozie’s, Pens / Pencils / Notepads, Car stickers, Mouse pads, ETC.
• These types of things can also be great for prize giveaways or freebies.
• How often do you notice stickers on cars?
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Hold engagement contests
Presented by Marc Horne
Blog | FB | Twitter | Email
• Folks love competing. They love winning. Hold regular, unique and engaging contests to drive your subscription numbers through the roof.
• User generated content and traffic can be one of the most powerful ways to grow your business. When you engage people in a fun and exciting contests they become more than happy to tell their friends and seek new votes in an effort to win.
• Use contest software or develop your contest internally. The easiest and most obvious route is to hold the contest directly on Facebook. With a user base exceeding 1 Billion people, you can’t go wrong hosting the contest with them.
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Hold engagement contests
Presented by Marc Horne
Blog | FB | Twitter | Email
• Figure out a prize or set of incentives that really entices your target market.
• Choose a contest type that benefits your company (best picture using product, video, commercial, testimonial, short story, most votes).
• Set contest rules, parameters, terms, and conditions.
• Promote the heck out of your contest and make it dead simple for your users to promote the contest.
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Release Remarkable Content
• Remarkable content gets remarks
• Guest blog post
• Post on your blog regularly
• Share these posts with your subscribers and social networks
• Be sharable and helpful. You are helping people save money… Get the word out.
“As seen in…”
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Use Humor to Connect with Your Audience
• Smiling and laughing is universal. Use it.
• Connect and engage with your prospects and customers and make them laugh. It does everyone a lot of good.
• Your humor should fit with your target market.
• Don’t be afraid to be outrageous, funny, and stand out. Just turn on the television and watch a few commercials. Nearly all of them have to use humor to keep people engaged.
• Display your personality on your site and email copy as well as your advertising.
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To learn more and launch a daily deal venture, we invite you to visit us on the web at:
http://dailydealbuilder.com
Support? Questions? Press? Set up a demo? [email protected]
Questions?
Thank you for joining us. Have a great day. Make 2013 HUGE!