Download - 20130712 - Digital in B2B - Siemens AG - Michael Heiss

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Enterprise 2.0:Are decisions taken differently today?

Siemens AG, Corporate Technology / July 2013

2013-07-12 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved

Internal social media applications enable us to involve the right people into decision making


Will all those decision be taken by democratic voting? No1)!

Corporate Strategy

Investment Decisions Recruiting Decisions

Technology Decisions

1) Exception: some years ago www.coremedia.com was one of the companies which used social media for decision making in a democratic way.


Social Media can help to get more information or to get information faster

Volume

Social media help to

• get more information and more knowledge

• involve more people

and to identify the relevant one.

Time

Social media help to

• get more quickly access to information and knowledge

• get feedback early


Results:

Customer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even within a week-end

Customer is comforted to get an overall quality solution from competent experts

The contract is finally signed

Alistair posts his request on Saturday night:

• He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium…

• Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA

On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions

Example 1. Urgent Request in TechnoWeb:Get just-in-time access to the knowledge of more people

Alistair Gammie (Health Care, Diagnostics, UK)

• In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of the biggest customer of Health Diagnostics, worldwide.

Our customer prints 1.2 million barcodes a month.

I noticed that quality is assessed by eye. Is there a cheap solution available to automate the deterioration check?


Example 2. Community for the project “Working Environment of the Future”:Involve more stakeholder/people at an early stage.

The community gained 600 members from all continents and 15105 views on their community page.A new way to involve employees in such decision processes.

Sorry, the screenshot in the oral presentation is not released for publication.


Example 3. Best Practice Community “Zero Harm Culture”Get quick access to the experience from other units.


Example 4. Community “Competitive Intelligence”Get quick access to announcements of competitors. Inform more people.


Enterprise 2.0: decisions are taken differently

Conclusion

Decisions are taken differently in an Enterprise 2.0:usually not by democratic voting but by involving the right people at the right time.


Contact Information

Univ.-Doz. Dipl.-Ing. Dr. Michael HeissPrincipal, Open Innovation and ScoutingSiemens AG, Corporate Technology

Siemensstraße 901210 Vienna, Austria

Phone & Mobile: +43 (664) 8855 1526

E-mail: [email protected]

Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissBlog: heisss.wordpress.com

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Download - 20130712 - Digital in B2B - Siemens AG - Michael Heiss

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