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Creating College and Career Ready Graduates
Communications Department
Casey Mahon, Director
Lauryn Grimes, Communications Specialist
2014-2018 Comprehensive
Communications PlanThird-Year (2016-2017) Review
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Strategic Roadmap: Direction F
“Tell our Story, brand
development,
reputation management to
increase partnership
and enrollment.”
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Background
• Communications Department reestablished
July 1, 2013.
• National Schools Public Relations Association
Communications Audit (November 2013 to
May 2014).
• Comprehensive Communications Plan
• 2014 through 2018
• Presented to School Board June 10, 2014
• Activated July 1, 2014
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Communication Audit Recommendations
Recommendation 2014-2015 2015-2016 2016-2017 2017-2018
1. Implement a strategic communication plan that reflects best practices in school public relations.
Introduce Focus Focus Focus
2. Expand a culture of communication.
Introduce Focus Focus Focus
3. Expand outreach to parents and community.
Introduce Focus Focus Focus
4. Create a crisis communication plan based on best practice.
Introduce Focus Maintain
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Recommendation 2014-2015 2015-2016 2016-2017 2017-2018
5. Continue to integrate social media into the communicationprogram.
Focus Focus Focus Maintain
6. Expand the use of video as a communication tool.
Introduce Focus Focus
7. Continue to refresh the District website.
Focus Focus Focus Focus
8. Develop a marketing plan and incorporate effective marketing/ branding strategies into communication planning.
Introduce Focus Focus Focus
9. Explore additional paths to engaging diverse populations.
Focus Focus Focus Focus
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2014-2018 Comprehensive
Communications Plan
• Nine recommendations (Action Items)
• 35 Strategies
• 141 Tactics
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Recommendation 1
Implement a strategic communication
program that reflects best practices
in school public relations.
• Five strategies
• 23 tactics
• Achieved: 11
• Ongoing 9
• Not Developed 3
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Recommendation 2
Expand a culture of communication
• Six strategies
• 17 tactics
• Achieved: 6
• Ongoing: 4
• In Progress: 6
• Not Developed: 1
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Recommendation 3
Expand outreach to parents
and community
• 11 strategies
• 44 tactics
• Achieved: 15
• Ongoing: 16
• In Progress: 6
• Not Developed: 2
• Suspended: 5
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Recommendation 4
Create a Crisis Communications
Plan based on best practice.
• 3 strategies
• 14 tactics
• Achieved: 3
Ongoing: 9
• In Progress: 2
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Recommendation 5
Continue to integrate social media
into the communication program
• Three strategies
• 14 tactics
• Achieved: 1
• Ongoing 11
• In Progress 2
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Recommendation 6
Expand the Use of Video as a
Communication Tool
• Two strategies
• 8 tactics
• Achieved 1
• Ongoing 2
• In Progress 2
• Not Developed 3
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Recommendation 7
Continue to refresh the District websites
• Seven strategies
• 14 tactics
• Achieved: 10
• Ongoing 3• In Progress 1
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Recommendation 8
Develop a marketing plan and
incorporate effective marketing branding
strategies into communication planning
• Two strategies
• 8 tactics
• Ongoing 5
• In Progress 2• Not Developed 1
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Recommendation 9
Explore additional paths to
engaging diverse populations
• Two strategies
• 4 tactics
• Ongoing 4
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Results
Year 1 Year 2 Year 3
Achieved 28 30 51
Ongoing 56 65 55
In-Progress 27 26 20
Modified 6 0 0
Not Developed 23 16 10
Suspended 5 0 5
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Questions?