Download - 2014 Cookie Training for Troops
Welcome to Girl Scout Cookie Program Training
for Troops
THEME FOR THE 2014 COOKIE SALE
This is What a Girl Can Do
All registered Girl Scouts can
sell cookies if they have parental permission.
Who can sell Girl Scout Cookies
• In 2013 79% of eligible girls sold
• Goal for 2014 is:
100% participation
2014 Focus on Participation
Thanks-A-Lot™Shortbread cookies dipped in rich
fudge and topped with an embossed thank you message in
one of 5 languages.
Cranberry Citrus Crisps
Crispy cookie, made with whole grain, full of tangy cranberry bits
and zesty citrus flavors.
ShortbreadTraditional shortbread
cookies.
Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored
icing.
Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a
chocolaty coating.
Thin MintsCrispy chocolate wafers
dipped in a mint chocolaty coating.
Caramel deLites®Vanilla cookies topped with
caramel, sprinkled with toasted coconut, and laced
with chocolaty stripes.
Peanut Butter Sandwich
Crisp and crunchy oatmeal cookies with creamy peanut
butter filling.
America’s Best Cookies
New!! Cranberry Citrus Crisps!!
Breakfast cookie market more than quadrupled in 201258% of consumers say whole grains is an important attribute
•9g whole grain per serving•No palm oil•Made with real fruit•No hydrogenated oils•No artificial sweeteners•No artificial flavors
GS PB Sandwich
Nilla W
afer
Oreo (
14.3 oz)
Chewy Chips Ahoy!
GS PB Patties
Chips Ahoy!
GS Caramel deLit
es
Oreo (
15.5 oz)
GS Thin Mints
Oreo Double Stuf
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
Dollars
* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13
A Powerful Brand
Girl Scout Cookies
ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap
Reduce Waste
The 5 Skills
When does the sale start?
Optional order taking and use of COCO
online marketing tools begins
January 1, 2014
Troop orders due in Snap
Cookies deliver to Troops
Walkabout weekend
Booth Sales Start
First ACH sweep
National GS cookie days
January 3, 2014
January 20-24, 2014
January 24-26, 2014
January 24, 2014
February 17, 2014
February 7-8, 2014
Important Dates
Order Taking
Online Marketing
Direct Sales
Booth Sales
How do we sell cookies?
GSKWRC goes Direct in 2014!
•Cookies in hand sooner•Less work for volunteers•More opportunity for repeat sales•Higher sales growth
Why change?
Impacts to Troops
So how do you determine what to order?
•80-85% of last years initial order – SNAP ARCHIVE REPORTS
Initial orders placed in early JanuaryInitial order created without girl orders
Be Prepared For:•Needing More Cookies!
• Demand will be high!
• Using planned orders to pickup more from cupboards.
• More weeks for pickups.
• Place planned orders by Sunday midnight
GSKWRC Troops earned $677,247.90 in
2013 ! For 2014: Proceeds are .50/pkg
with rewards OR.60/pkg with patches only J,C,S,A Troops
only
March 24, 2014 -100% remaining balance (less Troop proceeds and UDF forms submitted)
ACH Withdrawals
February 17, 2014 - 100% of initial order due (less Troop proceeds and UDF forms submitted)
UDF forms due February 13
March 17, 2014 - 75% of balance due (less Troop proceeds and UDF submitted)
UDF forms due March 17
UDF forms due March 10
ResourcesFor Girls
• Set and track goals• Take and manage cookie orders• See a summary of orders and
item totals• View nutritional information
with product images
New Mobile App for Girls!
• Track order payment and delivery status
• Email confirmations automatically sent to customers
• View recognitions, identify level achieved, track sales needed
• Automatically sync with online COCO information
New Mobile App for Girls!
Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
Goal Setting• View recognitions and
set package goal• Track progress• Set reach goals• Monitor performance within
troop• Cheer on troop teammates
Goal Getter Patch
Earned for setting goals in COCO Cookie Command at www.abcsmartcookies.com
Cookie Share
•Cookies remain at the warehouse/No Troop handling•Sales added to individual girl sales & Troop sales•Each girl who sells 5 packages for Cookie Share earns the patch•Enter in Snap-Cookies Icon-Reorders-enter CShare sales for each girl•Will appear on the Troop balance summary in the Cshare row•Run reports in PACKAGES for complete accuracy
Cookies for our military personnel, local Food Banks and Shelters for victims of domestic violence
Sell 5 packages for Cookie Share to earn this patch!
Cookie Share Patch
Walk-About Weekend
•Full weekend of door to door sales•Start of booth sales - first weekend cookies are available•100 Mystery houses throughout the council territory•A Girl that finds a mystery house wins gift for entire Troop•Winning Troops eligible for cluster drawing•Winning Troop in each cluster gets a limited edition T-shirt for all girls in •Troop plus the Troop adults •5 winners council-wide
Friday, January 24 - Sunday, January 26, 2014
Consumer Marketing • Ability to import contacts• Automatic Thank You card
generation• Send e-cards to friends and
families• Collect orders online• Maintain contact database
for use next year
Online PatchEarned by girls who sell 12 packages through COCO online and/or COCO mobile smart phone app
• Multi-purpose, customized order card for our council
• Features our council’s recognition program
• Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too
• Pocket order card included
Custom Order Card
ResourcesFor Families
Program Benefits/
5 Key Skills
Ways to Support
Your Girl Scout
Family Activities
“Ask Me About My Girl Scout”
Tools
Online Family Engagement
ResourcesFor Volunteers
• Family Involvement Materials
• Sample Session Plans by Grade Level
• Troop Goal Setting App
• Send girls online “cheers” and share information through COCO
Digital Resources for easy access at
www.abcsmartcookies.com
• Guidance for training, goal setting, order-taking and booth sales
• Girl-led materials
Volunteer Toolkit
• New Cookie & Technology flyers• 8 Ways to change the world flyer• Goal chart & booth identifier
Volunteer Toolkit
• ABC’s custom YouTube channel
• Girl-led material• Favorite cookie videos• 5 Skills video• Training and selling
ideas
Social Media
• ABC Bakers volunteer focused Facebook page
• Share sales success stories with other volunteers across the country
Social Media
Download exciting images in high or low resolution from our online art gallery
Flickr Art Gallery
Online Order Management
NEW Dashboard for easy access to key sales informationImproved recognition ordering processImproved order management process
Enhancements:
• NEW Dashboard for easy access to key sales information
• Improved recognition ordering process
• Improved order management process
Snap Enhancements
• Our SU Delivery is scheduled for:
•Council schedules booth sales: Kroger/Walmart in Northern Kentucky• Lottery drawings for these locations • Lotteries run between 1/15 and 1/24/14•No Booth sales at Kroger or Food City on Saturday 2/1/14 (due to Shop and Share)
Council Sponsored Booth Sales
Booth Sales
Service Unit Booth Coordination•Secure booth locations within the SU
•Assign Troops to booth locations within the SU
•Know where troops are selling and ensure they know the rules and booth sale guidelines
•Establish relationships with merchants
•Don't schedule booths outside your Service Unit
OUR RECOGNITION PROGRAMOur Recognition Program
1000+ sellers
•Engraved brick to be placed at Camp Judy Layne•and $100 Best Buy gift Card•and $10 cookie dollars•and invitation to and recognition at Annual Meeting
1500+ sellers
$125 gift card to Best BuyAND
$10 cookie dollars
Girl Rewards
2000+packages
Lunch and Limo Ride with the CEO
Top Seller
iPad
Troop Bonus Awards
100% girl participation and 175 PGA
2 Eco Tote bags
Troop earns 1 theme T-shirt100% girl participation and 275 PGA
Cookies
Safety
Goals
Skill Building
How ToGet Help
Have FUN!
Online Resources
Dates
Key Points for Family Training
Fun for girls!• 100 Mystery Houses• Bling Your Booth Contest• Cookie Rally• Cookie Diva Program
• COOKIE DIVA PROGRAM
• COOKIE CUPBOARDS
• Open January 24 – March 16 – place PLANNED ORDER IN SNAP
• Updated list available in January on website.
• Obtain full cases ONLY – No returns
• Cookie Authorization card – found in Troop Plan Book.
• Last two weekends may get box mixtureto equal 1 case.
Troop Cookie Sale Manager Agreement
• Explains financial responsibilities and obligations.
• Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75
A.C.H. Form
• Must have one for each troop on file.
• Detailed steps for payment of product on back
NewForm!
Important Deadlines• Online webinars available December 1st.
• Girls begin selling JANUARY 1st!
• Troops initial order due in SNAP – Jan. 3rd.
• Cupboard managers will enter all extra cookies obtained from cupboard (ongoing).
• Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 19th.
• Troops paperwork due to you – March 21st.
Handouts&
Snap Review
Thanks from all of us!