2015-06-10 Digitalemarketingtransformatie

anno 2015

GopeshRaichura

Evangelist OracleMarketing Cloud – Oracle

Data management platform

Customer centricity

Target

Engage

Deliver message

@oracle

Opportunity

Live digital lives

Constant connected

Every facet in live is enabled byconsumer technology

Marketeers are also the customer

More

Connected

Social

Engage

Engage with brands in innovative ways

Issues

Reality:fragmentation

82% of CMO's have no synchronizedview of customer data (Forrester)

Website

Social Media

E-mail

2nd party data

Quality forclients

Message deliver on the righttime to right client

Datamanagement

2nd party data,Example Reebok

Sign up newsletter on site

Reebok Reselled via Footlocker

Reebok doesn't knowabout the customer Footlocker does

Reebok: share data Partnership

3rd party data

Buy data

Enrich understanding

Fill in the gaps

Enterprise data

CRM

Commerce systems

Online

Offline

Data stuck inmarketing

channel silo's

SEO

Analytics

CMS

Events

Social Listening

Social publishing

Loyalty

Rating reviews

Display Ads

E-mail marketing

Result: brokencustomer

experience

Marketers leanheavily on

fragmented toolsTo do

Blogpost

Emails

Social

Campaigs

Webinar

Blogs

Emails

Pass fragmentationonto customer

78% of customers don't receive aconsistent experience. Accenture

Customerbombarded

94% of customer discontinuedcommunication with a company

because of irrelevant messages. BlueResearch

Solvefragmentation

Deliver seamless communicationacross devices

Solve it for yourself

Separate data form each point ofmarketing execution

Take control of data

3 stages ofdata activation

1. Data in

What you know

Multiple data sources

Aggregated into a single centralized platform

1st part, 2nd partyand 3rd party data

Offline & online

Known and unknown

2. Unlock thevalue in data

Data categorized to enable activation

Map the data

Additional layers of information

Unified data Bluekai ID

Https://youtu.be/YQ643U7ccpM

3. Data outData activated across the marketing schedule

Legenda

Leesinstructie

Met de klok mee

Vanuit het centrum naar buiten

Per tak van boven naar beneden

LegendaVraag

Belangrijke opmerkingen

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NyMaS Symposium | 10 juni 2015 | Mindmap gemaakt door Alexis van Dam | www.ConnectionOfMinds.com