Download - 2015 - Adventure Sports Journal
C a l i f o r n i a ’ s O r i g i n a l O u t d o o r M a g a z i n e • A d v e n t u r e S p o r t s J o u r n a l . c o m
2015
Feb/March 2014Issue #77
West Swells I Endless Summer I Gear We Love I Event Calendar
Hiking Monterey Bay
Chilnualna Falls
Backcountry
Enduro MTBXC Olympians
COMMITTED TO
Dec 2013 / Jan 2014Issue #76
Nel ly’s Pics I Angry Singlespeeder I Event Calendar I Gift Giving Guide
Big Wave Rescue
Ski Resort GuideSalton Sea
McConkey
Backcountry Ice Skating
Seasonal BrewsYosemite’s Dewey Point
a l i fe remembered
Oct/Nov 2013Issue #75
Warren Mil ler I Cyclocross Season I Angry Singlespeeder I Event Calendar
Fall ColorsBreweries of Santa Cruz
40 Years of NHS
Tenaya Peak
Old YosemitePCT Odyssey
Aug/Sept 2014Issue #80
Gear We Love I Alex Gray Surf Photos I Green Goods I Event Calendar
jeff denholmone arm
for the planet
Ladiesof Enduro
rapid healing tuolumne riversierra high routeClimbing Mount Lyell
beer & the drought
on the
June/July 2014Issue #79
Kyle Thiermann
Surfing for Change
WOMEN of Whitewater
Pull Out
FestivalGuide
Hobie Cat Sailing
Backpacking with Kids
FAIRFAX:Birthplace of MTB
pg. 19
Gear We Love I Out and Back I Nat Young Surf Photos I Amelia Earhart Peak
with Erika Heineken
SUP Racing
Kiteboarding
California has some of the most diverse and amazing terrain for year-round outdoor sports, and much of it in close proximity to a large,
influential and active population of adventure sports enthusiasts. Adventure Sports Journal is the only publication devoted to chronicling this wealth, and the only regional magazine dedicated to informing and inspiring California outdoor athletes to experience the incredible range of outdoor activities and landscapes in their greater backyard.
Now in its thirteenth year, ASJ has become an established resource for outdoor athletes and
Oct/Nov 2013Issue #75
Warren Mil ler I Cyclocross Season I Angry Singlespeeder I Event Calendar
Fall Colors
Breweries of Santa Cruz
40 Years of NHS
Tenaya Peak
Old YosemitePCT Odyssey
Aug/Sept 2014Issue #80
Gear We Love I Alex Gray Surf Photos I Green Goods I Event Calendar
jeff denholmone arm
for the planet
Ladiesof Enduro
rapid healing tuolumne riversierra high routeClimbing Mount Lyell
beer & the drought
on the
April/May 2014Issue #78
FLOWdigging the
in Santa Cruz
KEEPER CALENDARSponsored by:
KEEPER CALENDAR
MTB Gear We Love I Ratboy Surf Photos I Cl imbing Pywiak Dome
Adaptive Shredder
Jeremy McGheeAdaptive Shredder
Jeremy McGhee
Rafting Cherry CreekRafting Cherry Creek
Sierra Nevada’s Founding BrewmasterSierra Nevada’s Founding Brewmaster
Women’s Pro Cycling:
Team TIBCOWomen’s Pro Cycling:
Team TIBCO
Strava Dream RunsStrava Dream Runs
Feb/March 2014Issue #77
West Swells I Endless Summer I Gear We Love I Event Calendar
Hiking Monterey BayChilnualna Falls
Backcountry
Enduro MTB
XC Olympians
COMMITTED TO
Since2001
June/July 2014Issue #79
Kyle Thiermann
Surfing for Change
WOMEN of Whitewater
Pull Out
FestivalGuide
Hobie Cat Sailing
Backpacking with Kids
FAIRFAX:Birthplace of MTB
pg. 19
Gear We Love I Out and Back I Nat Young Surf Photos I Amelia Earhart Peak
with Erika Heineken
SUP Racing
Kiteboarding
adventurers in California. With a wealth of original and spirited content in each issue, ASJ provides advertisers a targeted vehicle for reaching this audience.
In addition to our print and digital offerings, ASJ works closely with regional event producers to provide direct outreach to our audience. Our ASJ Roadshow travels to some of our region’s favorite places and events to meet with readers and introduce our publication to new ones.
Regionally Owned Regionally Written 14 Years Strong!
Feb/March 2014Issue #77
West Swells I Endless Summer I Gear We Love I Event Calendar
Hiking Monterey BayChilnualna Falls
Backcountry
Enduro MTB
XC Olympians
COMMITTED TO
California’s Original Outdoor Magazine
Benefits of working with ASJ• Reach a broad cross section of outdoor athletesTarget your audience, but don’t just preach to the choir! • Support California’s Outdoor IndustryBy working with ASJ, you’ll be supporting a vehicle that introduces new blood to outdoor retail and events.
• Custom Programs AvailableASJ offers the flexibility to develop a fully customized plan to stay in budget and reach your marketing objectives.
• Authentic PartnershipsWe are committed to developing long term partnerships across all levels of advertising.
National Network
ASJ is a proud member of Outdoor Adventure Media, aNational network of independent outdoor sports publications — reaching over 5 million active adults nationwide. We can help customize an efficient cost-effective campaign across multiple US markets. Members include: Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Breathe Magazine, Mountain Gazette, Elevation Outdoors, Outdoors NW, Utah Adventure Journal,Out There Monthly, and Vermont Sports.
— Contact Us for More Details
We Know Publishing. From idea to published piece.
Professional publishing services for:
• Rack Cards & Posters• Complete Publications• Brochures or Catalogs• Stickers• What’s your idea?
Custom Publishing
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2010 Best Whitewater
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W.E.T River TripsCalifornia Whitewater Rafting
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Why Work With Us?Adventure Sports Journal is the only media in California that offers an integrated marketing approach directly targeting outdoor recreational consumers.
This includes:
• Print Editions, bimonthly • Social Media• AdventureSportsJournal.com • Digital Marketing• On-Site Event Marketing • Event Sampling• Custom Publishing • Video Production
Adventure Sports Journal is published six times a year and distributed at over 1,000 carefully chosen locations to reach a broad cross section of outdoor enthusiasts from the San Francisco and Monterey Bay Areas, to Sacramento, Chico, Lake Tahoe, San Luis Obispo, LA and beyond.
CIRCULATION
ASJ works closely with independent retailers, outfitters and event producers to ensure that copies of ASJ make it in the hands of California’s core outdoor market. Distribution Breakdown
• Outdoor Specialty Stores and Outfitters: 27%• Health Clubs: 19% • Cycling Shops and Retail: 18%• Restaurants, Breweries & Cafe’s: 9%• Races and Events 9%• Grocery, Health Food & Juice Bars 8%• Miscellaneous 7%• University Campuses: 3%
Circulation: 42,000 copies per issue
Distribution: Over 1,000 sites
Readers Per Copy: 3.3
Readership: 138,600
Get Outside & PlayASJ travels to some of our region’s biggest and most interesting events with our Get Outside & Play Roadshow. This is a great way to get your name out to our readers and event participants.
• 25+ Events Per Year• Ad distribution• Rack Card Display• Product Demonstration• Product Samples
EVENTS
140,000+Event Attendees
DISTRIBUTION
ACTIVE ADULTS 75% Camp 64% Mountain Bike 56% Road Bike 35% Climb79% Hike 39% Paddle 40% Ski 35% Snowboard 30% Surf 50% Trail Run
READER PROFILE 54% Male I 46% Female
Median Age: 37
18–24: 11%25–29: 18%30–39: 41%40–49: 19% 60+: 3%
Average HHI: $95K
College Educated: 90%
OUR READERS
Adventure Sports Journal reaches the cream of the crop of California’s outdoor market. ASJ readers are educated, motivated and successful with the means and desire to participate in events, take classes and purchase outdoor gear.
ASJ is read by core athletes as well as casual outdoor enthusiasts, folks who are unlikely to subscribe to national, sport-specific publications.
Readers turn to Adventure Sports Journal for news and features that are specific to regional landscapes, athletes, events and destinations.
California’s Original Outdoor Magazine
2015 EDITORIAL CALENDARFeb/March — Backcountry Issue Skiing & Snowboarding, Backcountry Ski Tours, Cross-Country Skiing, Winter Running/Bike Training, Adventure Travel April/May — Biking & Essential Race Calendar Cycling (mountain and road), Endurance Training, Spring Skiing/Mountaineering, Whitewater Kayaking + Essential Race Calendar June/July — Summer & Water Issue Water Sports (rafting, kayaking, stand-up paddleboarding), Mountaineering/Backpacking, Road Trips, Summer Festivals Aug/Sept — Biking & Green Guide Cycling, Climbing, Hiking, Water Sports + Green Guide Oct/Nov — Fall Adventures Fall Adventures, Coastal Paddling/Surfing, Cyclocross + Brew Tours/Events Dec/Jan — Snowsports & Best of the Outdoors Snowsports, Winter Training/Racing, Best of the Outdoors + Gift Giving Guide
• Switchback
• Ear to the Ground
• The Duffle Bag
• Destination
• California Trails
• Event Profiles
• Gear Guide
• Event Calendar
REGULAR DEPARTMENTS
2015 STREET DATES
ISSUE ISSUE DATES
>> Custom Marketing Plans
California’s Original Outdoor Magazine • AdventureSportsJournal.com
Aug/Sept 2011
Issue #62
One Tough Mudder
Ride & Tie Championships
Infl ammation & Athletes
Woodfords Canyon Opens Up
Catahoula Climbing Companion
Miracle on The Nose
Fastpacking Yosemite
Lower Owens Revived
The Scoop on Poop
A Bike that Hauls
EDITORIAL
Feb/March Jan. 30 – March 26
April/May March 27 – May 28
June/July May 29 – July 30
Aug/Sept July 31 – Sept. 25
Oct/Nov Sept. 26 – Nov. 26
Dec/Jan Nov. 27 – Jan. 28
Published: Every other month
Circulation: 42,000 copies
Readership: 138,600
Distribution: Over 1,000 sites
DIGITAL MARKETING
WEB SITEwww.AdventureSportsJournal.com
AdventureSportsJournal.com
• Page Views: 110,000+ annually
• Unique Visitors: 75,000+ annually
• Pages/Visit: 1.54
Competitively priced — Call for Rates
April/May 2013Issue #72
River Festivals | Women Adventurers | World’s Toughest Half Triathlon | Event Profiles
Death Valley Canyoneering
2013
ESSEN
TIAL R
ACE CALE
NDAR
Spon
sored
by:
SSENTIA
L RACE C
AL
Spon
sored
by:
bike touring— S T E I N B E C K C O U N T R Y —
Bikes & Brews
MTB ACCESS
danger payD a v e “ N e l l y ” N e l s o n
June/July 2013June/July 2013IsIssusue e #7#733Isssusuee #7#73
Downievi l le Classic | Eppie’s Great Race | SUP Event Guide | Event Calendar
Summer Festivals
Bob Pearson— S H A P I N G T H E F U T U R E —
Surfer’s Start-Up
Session Beers
California’s Grand Canyon
The Cool Impossible
TAMBA Comes of Age
Over140,000Event Attendees
Aug/Sept 2013Issue #74
Eat and Run I SUP Mendocino I Whitewater Access I Event Calendar
SF OYSTER Urban Adventure Race pg. 26
First BIG WALL
Downieville— A s h o r t h i s t o r y o f M T B G o l d —
Shaun Tomson
Mt. Carl Heller
10 Green Companies
Feb/March 2013Issue #71
Iris “Lazz” Lazzareschi | San Rafael Wilderness | Mount Tamalpais State Park | Event Calendar
Mobile Canning for Small Breweries
Americans on EVEREST
50th Anniversary
TUOLUMNE Hut Skiing
Snowskating
Peter Mayfield
The Can Van:
hits his stride
INTEGRATED MARKETING
Oct/Nov 2012Issue #69
Zipline Adventures • Elkhorn Slough Trails • Sonora Pass
Jeremy Jones goes Further
Brand of the Brave
Three Sierra Peaks
Gearhead’s Paradise
Brewery Tours
Cyclocross
California’s Original Outdoor Magazine • AdventureSportsJournal.com
Backcountry MTB
Warren
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Page
9
eNewsletter12 eNewsletters annually. Reach a
quality opt in audience.
• 2,500 Recepients
• 23.5% Open Rate
• 27.8% Clicks/Unique Opens
• 2.6% Bounce
Competitively priced — Call for Rates
• Magazine Ad Dynamically Linked
• Video and Rich Media Marketing
• Competitively priced — Call for Rates
Social MediaBundle this into your marketing campaign.
Digital Edition
PRINT - Adventure Sports Journal
EVENT MARKETINGPartner with us to promote your products or services at top California events.
• 25+ Events Per Year • Product Demonstration
• Ad distribution • Product Samples
• Rack Card Display • Lead Generation
Competitively priced — Call for Details and Rates
EDITORIAL
[email protected] • www.adventuresportsjournal.com • 831-457-9453