![Page 1: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/1.jpg)
The Future of FundraisingWorkshop with Sandra Luther Customer Success Manager – Blackbaud Europe
![Page 2: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/2.jpg)
Viewpoints:- As a consumer- As a charity
Tackling Technology
Agenda
![Page 3: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/3.jpg)
What does a donor look like?
• What are their motivations / preferences? • How is this shifting / evolving?
![Page 4: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/4.jpg)
Two thirds of the support received by charities comes from just 9% of the population.
Source: CAF, Mind the Gap 2012
![Page 5: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/5.jpg)
How do we give?
Source: The Next Generation of Giving UK 2013
![Page 6: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/6.jpg)
What recent campaigns have grabbed the headlines?
![Page 7: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/7.jpg)
![Page 8: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/8.jpg)
![Page 9: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/9.jpg)
Consumer Attitudes to Giving:4 key findings
![Page 10: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/10.jpg)
Fundraising isn’t a true measure or value of passion and why I support or
want to support
1
![Page 11: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/11.jpg)
Giving is bigger and more emotionally meaningful than fundraising –
Giving can include time, voice, energy and….money
2
![Page 12: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/12.jpg)
Feedback and acknowledgement are almost nonexistent
3
![Page 13: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/13.jpg)
When asked about the potential barriers to giving, 70% agreed that they would be more inclined to give if they knew how the money was directly helping
- CAF, UK Giving 2014
![Page 14: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/14.jpg)
There is no connection to community
4
![Page 15: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/15.jpg)
![Page 16: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/16.jpg)
How are we tackling the future of fundraising?
![Page 17: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/17.jpg)
Are you available to potential donors 24/7/365?
It’s now on their terms
![Page 18: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/18.jpg)
![Page 19: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/19.jpg)
Nearly half of emails are opened on smartphones and tablets—a 500% increase in four years!
![Page 20: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/20.jpg)
??% of online browsing is now done on mobile devices
![Page 21: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/21.jpg)
60% of online browsing is now done on mobile devices
![Page 22: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/22.jpg)
How are you using your data?
![Page 23: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/23.jpg)
![Page 24: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/24.jpg)
Give
£££
Marketing Automation- Segment- Personalise- Engage
![Page 25: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/25.jpg)
How are you accessing your data?
![Page 26: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/26.jpg)
31% of UK charities are using the cloud for CRM
![Page 27: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/27.jpg)
Improved: Access Security Business Continuity Collaboration Cost
![Page 28: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/28.jpg)
Power of the Crowd
![Page 29: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/29.jpg)
Tools & Technology
![Page 30: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/30.jpg)
![Page 31: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/31.jpg)
![Page 32: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/32.jpg)
![Page 33: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/33.jpg)
Coming to the UK July 14th
![Page 35: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/35.jpg)
Put donors in the driving seat – shape their involvement to match their giving preferences
Ensure all fundraising is connected to mission delivery and impact – donors are now investors in your cause
Leverage technology – predictive analytics, marketing automation, mobile technology, and the cloud will all allow better donor-centric strategies to succeed
“Fail forward”
Some Conclusions
![Page 36: 2015 iof national convention blackbaud future of fundraising workshop](https://reader038.vdocument.in/reader038/viewer/2022110313/55c3d4acbb61eb104c8b45b8/html5/thumbnails/36.jpg)
Thank you!Sandra [email protected]@Blackbaud.co.uk