Thank you for your interest in exploring the different options of advertising at The Sporting Club.
Thank you for taking the time to consider advertising with the The Sporting Club. This media kit contains an array of options to help promote your brand in our targeted Philadelphia market including digital screen advertising, print ads in our internally published Belong Magazine, social media marketing, event exposure and more.
The Sporting Club at The Bellevue is a 93,000 sq ft health and fitness club in the Center City/Rittenhouse neighborhood of Philadelphia. With an array of fitness options including an indoor running track, 25-meter swimming pool, NBA-regulation basketball court, squash courts, racquetball courts, full floor of cardio and weight training equipment, boxing ring, TRX studio, spinning studio and over 100 weekly group fitness classes, The Sporting Club is the premiere choice for fitness enthusiasts in the Philadelphia area and beyond.
The Sporting Club also features a variety of onsite partners including Skin Palette Airbrush Tanning, Centerpoint Pilates, Fueling Station, Novacare, Petrelli Chiropractic and Philadelphia Sports Network. Athletic Spa at The Sporting Club specializes in sports and fitness massage as well as body treatments, waxing, and facials.
In addition to our flagship club downtown Philadelphia, The Sporting Club at Voorhees Town Center is located 20 minutes from the city in Voorhees, NJ. Members of the Philadelphia-based club are also members of our sister location.
In addition to a full suite of fitness classes and equipment, members benefit from a selection of membership options. The executive locker rooms feature fruit and coffee, laundry service, fully-stocked vanity areas, and private showers/lockers and they were named “Best of Philly - locker rooms” by Philadelphia Magazine in 2012.
MEMBERSHIP PROFILE
The Sporting Club caters to a variety of members from college students to C-level executives, government officials and even the occasional celebrity. Chances are, if you prioritize health and live in the local area, you belong here.
MEMBERS4,500 Sporting Club at The Bellevue 1,000 Sporting Club at Voorhees Town Center
AGE42% 18-34 YEARS24% 35-44 YEARS27% 45-64 YEARS 7% 65+ YEARS
GENDER58% MALE42% FEMALE
AVERAGE HOUSEHOLD INCOME12% UP TO $40,00029% $40-$70,00019% $71-$100,00019% $101-150,00021% OVER $150,000
RESIDENCE86% PHILADELPHIA10% PA (EXCLUDING PHILADELPHIA)
3% NEW JERSEY 1% OTHER
THE CLUB
THE NUMBERS
The Sporting Club Marketing Guide • 2015224 South Broad Street, Philadelphia, PA 19102
www.sportingclubbellevue.com
PUBLISHED TWO TIMES PER YEAR.
Belong Magazine is a resource for Sporting Club members and anyone interested in healthy living in the Philadelphia area. Features include health and fitness articles, personal training tips, event snapshots, club updates, local advertisements and a member business directory. Belong Magazine is created and published in-house and printed by a local print house, Media Copy. To get started, fill out the Advertising Agreement Form at the end of this media kit.
PRODUCTIONBelong Magazine is an in-house publication, designed by an in-house graphic designer. Belong Magazine gathers content from Members, Businesses and employees of The Sporting Club. Our publication is produced two times a year, giving advertisers longer shelf life and exposure.
PRINTING5,000 copies printed per issue. Belong Magazine is also viewable on our website.
DISTRIBUTIONThe Sporting Club at The Bellevue The Bellevue ConciergeReading Terminal Market Philadelphia RunnerBreakaway Bikes Students Run Philly Style1500 Locust Vision 4 EqualityEatery at The Bellevue The Sporting Club at Voorhees777 South Broad The Left BankLocust on the Park The AriaCondo Shop Southstar LoftsWilma Theater
SPECS AND RATES A few benefits of advertising in Belong Magazine are as follows:
Local Target Market: 5000+ Philadelphia-area residents including many c-level executives, decision-makers and entrepreneurs.
Extended Exposure: Issues are on shelves for 6 months. Six times the exposure as monthly publications.
Digital & Print: In addition to Belong online and print distribution, magazine advertisers also receive ad space on the club’s internal digital TV screens during the 6 month magazine term.
FILE SPECIFICATIONS BLEED There is a .125’’ trim when printing.
COLOR CMKYFILE TRANSMISSION Send PFD or high resolution JPEGSUBMISSION Email ads to [email protected]
B E L O N G .Magazine
T H E S P O R T I N G C L U B A T T H E B E L L E V U E
AD SIZE 1 Issue 2 Issues 3 IssuesSPREAD $1,800 $1,600 $1,400 INSIDE BACK COVER $2,000 $1,800 $1,600FULL PAGE $1,000 $900 $800HALF PAGE (VERTICLE AND HORIZONTAL) $800 $650 $500
SPREAD2 full pages17.25’’ x 11.25’’
FULL PAGE1 full page or inside back cover8.75’’ x 11.25’’
HALF PAGE1 verticle half 4.425’’ x 11.25’’
HALF PAGE1 horizontal half 8.75’’ x 5.5’’
The ’89Club
Rendell discusses his healthy career & weight loss
Yoga for Fighters Mental focusand emotional intelligence are the keys to success
Learn more about this pintsize powerhouse and
her dynamic fitness challenges
Ha n naPu r b e
B E L O N G .Magazine
Mi c h a e l Sc h u l S o nTakes us to the 13th Street Graffiti Bar
THE ‘89 CLUB Ron Weingrad Staying Fit & FocusedFrom Day One
a new way To TrainSwitch up your routine with these workouts
T H E S P O R T I N G C L U B A T T H E B E L L E V U E
FIGHT NIGHT
Bo x i n g co a c h
CLIF JOHNSON& The Evolution Of
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DIRECTOR’S CHOICE May 8-11
JOIN US FOR OUR 50TH ANNIVERSARY
SEASON!
SPRING/WINTER 2014paballet.org
Offi cial HotelOffi cial Health & Fitness Facility Offi cial Airline
SPECIAL ENCORE PRESENTATION
SERENADE, Afternoon of a Faun, and other dances
February 6-9
CARMINA BURANA and Stravinsky Violin Concerto
March 6-15
COPPÉLIA March 8 & 16
A 50TH FINALE June 12-15
CUSTOM PACKAGES ARE
STILL AVAILABLE!
Save up to 20% off!Packages start at
$78.30 for 3 ballets.
Call 215.893.1955 or visit paballet.org/subscriptions.
PHOTO CREDITS: Serenade: Artists of Pennsylvania Ballet, Photo: Alexander Iziliaev. Carmina Burana: Former Soloist Tara Keating, Photo: Paul Kolnik. Coppélia: Former Principal Dancer Martha Chamberlain with Principal Dancer Zachary Hench, Photo: Alexander Iziliaev. Franklin Court: Former Principal Dancers Riolama Lorenzo and James Ady, Photo: Paul Kolnik. At various points. Artists of Pennsylvania Ballet. Photo: Alexander Iziliaev.
PABALLET-Sporting Club Ad-Spring Season.indd 1 12/4/13 12:45 PM
B E L O N G .Magazine
T H E S P O R T I N G C L U B A T T H E B E L L E V U E
25 YEARS LATERReflecting on The Sporting Club’s history and the Rubin family’s
commitment to a healthier Philadelphia
B E L O N G .Magazine
T H E S P O R T I N G C L U B A T T H E B E L L E V U E
STEVEHOFFMANThe Sporting Club’s Top Trainer
WORD OF MOUTH MEETS TECHNOLOGY
The Sporting Club has a unique opportunity to connect local businesses with local residents through our digital advertising outlets.
DIGITAL TV SCREENSFour digital TV screens rotate local ads from open to close each day on the busy fitness floor. The fitness floor is the club’s most populated area and contains all cardio and weight training equipment as well as our team of personal trainers. Novacare is also located on the fitness
floor.
10 seconds per screen OR 30 second video, endless loop
30 screens per day on average
PRICING1 Digital Screen = $450 per month
2 Digital Screens = $700 per month
AD SPECSSIZE 1280 x 768 pixels at 300 dpiFILE TYPE High resolution JPG or MP4 video fileSUBMISSION Email ads to [email protected]
SOCIAL MEDIAThe Sporting Club at the Bellevue and The Sporting Club at Voorhees Town Center manage social media communities on a daily basis. Our social media team helps to bring exposure to all paid advertisers through Facebook, Twitter, Instagram, and Pinterest.
FREE LOCAL ADVERTISING YOU CAN’T REFUSE
Member Perks at The Sporting Club is a complimentary program that connects local members with local businesses. Simply provide all Sporting Club members who present their Sporting Club key tag with a discount on your product or service. In return, we’ll help to get the word out
about your business.
MEMBER PERK BUSINESSES WILL BENEFIT FROM
THE FOLLOWING:
-A mention at the bottom of monthly newsletters to 5000+ members
-A listing on the Member Perks page of the club website:
sportingclubbellevue.com and/or sportingclubvoorhees.com.
-A feature on the Member Perks page in Belong Magazine.
-An ad for one month on the fitness floor digital TV screens.
MEMBER PERKS REQUIREMENTS:- Must be a local business or service- Minimum discount 15% or equivalent- Minimum 1 year participation- Discounted product or service must be valid on all purchases, not only for first time customers.
GET STARTED:Fill out the “Member Perks” form at the end of this media kit and email it to [email protected].
The Sporting Club has the right to refuse any business or organization from taking part in the Member Perks program. Questions may be directed to Andrew Bergren at [email protected].
MEMBER PERKS DIGITAL ADVERTISING
ELEVATOR POSTERSThe Sporting Club internal elevators (the elevators that take members from the lobby floor to other floors within the club including the fitness floor, indoor track, basketball court or boxing ring) features one poster per elevator. These elevators are very popular and this ad space is solely
available to one advertiser.
PRICING1 Elevator = $300/mo*2 Elevators = $500/mo**Printing for one poster is included in the price.
AD SPECSSIZE 28”h x 22”w
BLEED There is a .125 trim when printing.
COLOR CMYK
FILE TYPE PDF
SUBMISSION Email ads to
Throughout the year, The Sporting Club partners up with some of the area’s notable charities. Be a part of these special events by becoming a sponsor. Events vary and are announced throughout the year. For the most up to date information, visit www.sportingclubbellevue.com and
join our monthly email list.
Sporting Club members participate in this amateur
boxing event.
Sponsorship opportunities include: -Banners Advertising -Fighter Sponsorships-Check out fightnight.sportingclubbellevue.com for more information as the event gets near to purchase tickets and sign up for sponsorship.
ADDITIONAL SPACE SPECIAL EVENTS
FIGHT NIGHT
2015Member Perks Participation Form
Business Name ________________________________________________________________
Business Address ______________________________________________________________
Contact Person ________________________________________________________________
Phone Number ________________________________________________________________
Email ________________________________________________________________________
(business name)__________________________________________________________
has agreed to participate in The Sporting Club at The Bellevue’s Member Perks Program
for 2015. _______ percent of a Sporting Club Member’s purchase will be discounted upon
proof of their valid Sporting Club Membership ID card. This discount will be valid for one year
beginning on (date) ___________. After one year, discount will continue to be valid unless
noted by business.
Contact Person’s Signature ________________________________________________
Date __________________________________________________________________
Sporting Club Signature ___________________________________________________
Date __________________________________________________________________
Sporting Club at The Bellevue | 224 South Broad Street | Philadelphia, PA www.SportingClubBellevue.com | 215. 985.9876
Please complete this form and return it to your Sporting Club Representative. For any additional questions, please contact [email protected].
2015 Advertising Agreement FormPlease completly fill out this form. Fax complete form to 215.985.9158, email it to [email protected], or drop it off at the Business Office on 2M of The Sporting Club.
Business Name _______________________________________________________________________________
Business Address _____________________________________________________________________________
Authorized Person ____________________________________________________________________________
Phone Number _______________________________ Email _________________________________________
BELONG. MAGAZINE
_____ Belong Magazine Spring/Summer Issue ___________ Ad Size
_____ Belong Magazine Fall/Winter Issue ___________ Ad Size
For the final price of $__________________
_____ Advertisment to be provided by advertisor _____ Advertisment to be created by Sporting Club
IN-HOUSE ELEVATORS
_____ 1 Elevator Space _____ 2 Elevator Spacee For the final price of $_________________/month.
Start Date ____________________________________ End Date _______________________________Payment for Belong Magazine and in-house elevator spaces are due upon invoice date. Cancellation of long term
contracts prior to one issue will result in a cancellation fee equal to the cost of space reserved for one month.
DIGITAL SCREEN ADVERTISING
_____ 1 Digital Screen at $450 per month _____ 2 Digital Screens at $700 per month
Start Date ____________________________________ End Date _______________________________
PAYMENT INFORMATION
Card Type (please circle) Visa Master Card Discover American Express
Card Holder Name ____________________________________________________________________________
Billing Address _______________________________________________________________________________
City ________________________________________ Zip ___________________ State __________________
Card Number ________________________________________________________________________________
Expiration _______________________ Security Code _______________________
Cardholder Signature _____________________________________________________ Date ________________
Advertisments created by The Sporting Club may result in an additional fee. There is a limit of two creative edits before publishing in Belong Magazine.